Adjust and maximize your AdSense revenue - another simple trick

Even if you were using AdSense for a few years now, you might still not be aware of the fact that the ads, which show first in your html’s code - have the highest bid. It’s important to emphasize that I refer to the code, and not to the actual position on the page as often CMS templates with a several files mislead the publisher. For example, let’s take a classical 2 columns WordPress theme, with navigation at the right, and say you placed one banner at the footer of your page and a big add at the beginning of your navigation column. Visually, the big ad at the beginning of the right-handed navigation menu is first, but, since the code is “read” from left to right, your footer ad will be the first one (and consequently with the top paying ads), while the apparently upper ad on the right side will be second and get a lower paying ads, click on which will result in lesser revenue. However, since it’s on the upper part of the page and likely to get viewed and clicked more often then the footer banner, your pay-per-click will just be unjustly lower than it could be.

Solution

Just go the other way around and make sure that the ads, which are located at the “prime” spots of your website (I strongly suggest to optimize the “prime” spots in according with Google AdSense heat map) and place the “first” adverts there. If you are unsure how the ads ended up, just view the code of your site, once the ads are places and see which ad slot comes first. If you work with channels or different colours / ads formats, you won’t have a difficulty identifying which code belongs to what ads spot. This will guarantee that the biggest amount of clicks will fall on the top paying Adsense ads, which will either increase your revenue, or won’t let it be reduced if the amount of clicks on your ad goes down (happens due to lack of traffic, normally).

It sounds simple, and indeed it is, so do not let your fancy and complicated layout steal your website’s material potential.