While many business men and developers will tell you that the only way to make money is to think outside the box, this is not the case when it comes to AdSense.
Why? Because the “box” is exactly what makes the most money in PPC programs. When I say ‘box’, of course I refer to the Medium (300*250) and Large (336*280) Rectangle or Square (250*250) ad format. These ads format are considered to have the highest Click-Through-Rate, especially when they are placed at the top position, according to Google’s Heat map.
How true is it, or is it a myth? Well, I heard about this myself from another blogger who implements a medium rectangle AdSense ads in the beginning of each post and bragged about his high CTR. Since I’d not do it on a blog because I believe it ruins the reading experiences and distracts from main content, I choose to place a medium rectangle on my eCards service website, in the prime position. Here is a screenshot, with highlighted ads.
Yes, the ads are right in visitors face and this could not be the best idea if you want to maintain a more “clean” look for your website, but the result is, the CTR of rectangle ad in the center is above 12%! No, I am not exaggerating. I guess this is just the special charm the ‘box-shaped’ ads have, and you will hear a lot of publishers confirming that these 3 ads formats, together with Wide Skyscraper. Try these formats and I am sure you will see a difference in your CTR percentage.
1 User Responded in " Don’t think outside the box! "
Well blend Adsense will get more CTR. I use different sizes, depends on the pages. I kind of hesitant to use the larger one because it ruins the layout.
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