Google Adsense CTR Hitting a Record

…Not a very impressive record, though. After switching to the new design, I was convinced the CTR will remain the same or go a bit higher, bearing in mind this new theme has more “space” and is rather easy to navigate. Still, after a week with the new theme click through rate is down to 0.98% (total). The tiny ads above seems to perform slightly better compared to the “blue square” underneath the banners, so I am considering to do away with it or replace it with an image, since I am not quite satisfied with its 0.28% CTR at present.

Is it the holidays and no-one is online or Google hates me or the position of the ads really works against me?



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