Stemming From Email Marketing – Word Of Mouth Marketing

Why not Email Marketing?

If you are currently involved in other types of Internet marketing but not email marketing you should seriously consider why you are avoiding this type of advertising. This is important because email marketing can be a very important part of an Internet marketing campaign. Many business owners avoid email marketing for fear of being accused of spamming. Internet markets may not have a clear understanding of what is spam and what is not so they avoid participation in marketing campaigns by email to avoid the possibility of being labeled a spammer.

Why Internet marketers so afraid of being accused of being the providers of spam? This is a common fear of a number of reasons. First, it can be severe penalties associated with sending spam. Recipients of spam have the option to report spam to your Internet service provider to investigate the validity of the claim. If the author of the email is determined that a spammer may have serious consequences.

Internet marketers are also afraid of email marketing because they believe it will not be well received by potential customers. This is an important concept because Internet users are bombarded with spam every day. Upon receiving this amount of spam each day can be frustrating and can anger some Internet users. These Internet users are not likely to be receptive to email marketing. The fear that these potential customers will e-mail marketing and stray to competitors keeps many Internet marketers from taking advantage of this type of marketing strategy.

However, it is important to note that despite the prevalent problem with spam, many Internet users are very receptive to email marketing. This is especially true in situations where specifically requested further information from the owner of the company regarding their products and services. Potential clients are particularly receptive to email marketing which provides something of value to the recipient e-mail. Emails that contain articles, tips or comments can be appreciated by consumers.

Additionally, items such as newsletters and correspondence courses offered via email can be of particular interest to potential customers. E-newsletters are typically longer documents than traditional email marketing pieces of mail and can provide a wealth of additional information for the email recipient. Courses by e-mail correspondence may be offered in short segments and typically amount to a significant amount of information that is likely to be highly prized by e-mail recipients.

A final way to prevent email recipients to see their email marketing efforts as spam is to send only e-mail messages to recipients who register with your website and specifically request to send them additional information and material promotion. This option in the formula is ideal because it ensures that they are not wasting your marketing efforts by e-mail to recipients who are not interested in your products or services. It also ensures the recipients of the marketing campaign email not see the information and promotional materials are receiving as spam. This technique for the development of a distribution list e-mail is very effective, but remember to always include information on how recipients can opt out of receiving future emails, Aweber is a great service to help with this. This is important because e-mail recipients may have once been interested in receiving marketing emails but over time this may change. If you are not interested in these emails, you can begin to see the email as spam if they are given the option of being removed from the mailing list.

Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing promotional materials consisting of e-mail to a large group of Internet users to promote interest in their products or services. This concept is easy to understand for many but sometimes are added benefits of email marketing. This article will discuss the basics of email marketing and will also explain how sometimes email marketing can be much wider than expected. This additional reach can be positive or negative, a function of the quality of the original emails and the reactions of the original recipients.

Email marketing is a very simple concept that is also very profitable. The general idea behind email marketing is that an e-mail is sent to a mailing list of addresses and emails are intended to create an interest in the products or services offered by e-mail sender . In theory, this concept can not be easier, but email marketing can get much more complicated. One of the biggest complicating factors is the possibility that the emails used in the marketing campaign to be considered spam, whether the recipient e-mail or spam filter provided by the Internet service provider. This potential only creates a major complication because Internet marketers have to make a significant effort to ensure their messages are not caught by a spam filter or immediately deleted by the recipients for appearing to be spam.

Once the e-mail messages reach the receiver, have a small window of opportunity to make a positive impression on the recipients and influence him to make a purchase or at least visit the website of the owner of the company. Providing quality content, keeping advertising subtle and at a minimum and providing a clear call to action, are all factors that can help convey the message and attract the potential customer making a purchase or at least visit the website for research products and services a bit more.

As noted above the goal of email marketing campaign is to convince the email recipient to make a purchase or visit the website for more information. When an email recipient performs either of these actions, it is considered a great success. However, thanks to the power of email marketing forward button may actually be much more successful than even the business owner expected.

The great aspect of email marketing is that when email recipients receive an email that they think is most likely worth a purchase and may also transmit information to a friend or family member who thinks might be interested in this information as well. The ability to forward email messages has become comparable satisfied customers using word of mouth to promote the quality of the products or services they receive. However, the ability to forward an email useful is exponentially more effective than using word of mouth to spread the word. With just a few clicks of the mouse, the original email recipient can forward the message to several friends at once. This can lead to significantly better results than the business owner had originally thought, without any additional effort by business owners.

Lorelei

Lorelei is a co-founder of PSwish.com and Lorelei Web Design has over 15 years of experiences in Wordpress, web development, Photoshop & design. Fueled by coffee, chocolate, peanut butter and Irish cream.

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35 Responses

  1. This is a great and useful article – many thanks. Too often businesses suffer from the build and they will come myth, and miss the essential elements needed for a successfully designed website. Thanks again.

  2. Cory says:

    Perfect timing, I had just started looking into email marketing. I appreciate the information.

  3. I feel better when someone signs up for my newsletter that way I know for sure I’m not spamming.

  4. Bryan Staub says:

    We have been exporing email markeing. Thanks for posting some great information. We have just started doing a few email campaigns but would like to get better results.

  5. Email marketing is a great avenue if done right.

    I can’t stand spam but if you can develop a double opt-in list and send out appropriate emails on a good schedule it will definitely boost your business.

    Selina

  6. John says:

    To what extent though does email marketing become too much?
    I get home everyday to find at least 10-15 marketing emails from companies I have interacted with, some of which send a few a week. As a result of this many just get ignored by me and therefore are ineffective. If everyone starts doing them it will become the new spam and ignored by more than just me.

  7. Hello just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Ie.
    I’m not sure if this is a format issue or something to do with browser compatibility but I thought I’d post to
    let you know. The style and design look great though!

    Hope you get the problem solved soon. Kudos

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