How New Design Can Change The Feel Of The Website

Perhaps you’ve been contemplating on going for a new design, and the prospects of changing the overall appearance of your website looks exciting. Web design trends keep changing and a website must always appear fresh and relevant.The feel of a website is really powerful due to the fact that it’s the first thing that users notice on getting to the landing page.This can make them quickly decide whether to spend more time on the website or not.Even though there are various web design companies out there claiming to be professionals, it’scrucial to proceed with caution so that you won’t end up with a terribly designed website.In view of this, proper research must be done and your needs should be clearly communicated to the company before work start at all.A good design can breathe more life into your website in the following ways.

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  • Increased speed

One important effect of increased website speed is a drastic reduction in the bounce rate. Laptop and smartphone users normally visit many websites on a daily basis. Waiting for more than 2-4 minutes can be frustrating to visitors. A high bounce rate occurs when a user refuse to visit other pages after reaching the landing page. On the other hand, a low bounce rate equals to a high level of user engagement on the website.

  • Multiple browser and device compatibility

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Web visitors are now spending more time on smartphones and tablets than on laptops. A website should be set up in such a way that it can handle traffic from various devices. This ensures that certain users are not alienated. Once the new design includes a responsive design element, web pages will be displayed perfectly regardless of whether a user is on mobile or desktop.

  • Better navigation

A clean navigation bar with few navigation options on a page is an essential component of a website design. It makes it easier for users to gain access easily to more pages on the site, visit the site frequently and users are bound to spend more time online. If the opposite is the case, visitors will go elsewhere in order to get what they are looking for. Navigation options can be in form of buttons, 3D bars or tabs that are clickable.

  • New features

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Adding new features is a sure way to achieve better user experience that will make them come back for more. There are times when website needs to be stripped of all unnecessary elements so that useful and simple ones can be added. Elements such as the right color combination can create a lasting impression to visitors, but the tone of the website should be put into consideration. As a rule of thumb, a maximum of five colors can be applied when designing a website. Other elements include well-designed headings, beautiful fonts, high quality graphics and spacing. The bottom line is that all the features must be consistent when navigating to other pages of the site.

Lorelei

Lorelei is a co-founder of PSwish.com and Lorelei Web Design has over 15 years of experiences in Wordpress, web development, Photoshop & design. Fueled by coffee, chocolate, peanut butter and Irish cream.

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