11 Types of Internet Marketing Strategies

Types of Internet Marketing Strategies

Recognizing the various types of internet marketing strategies

Do you know the different ways to market your business on the Internet and how they can help? When talking about how to promote a business, Internet marketing strategies are always mentioned as the most effective and cost-effective ways to get leads and promote a business. Before you can put these strategies to work for your business, you must first understand what they entail and what they provide. Here is a quick guide to the top nine types of internet marketing strategies to help you get started marketing your business online.

1. Search Engine Optimization

SEO, or search engine optimization, is improving your website’s organic, free, or “natural” ranking in search results. SEO consists of on-page and off-page variables (content, structure, and user-friendliness). (Links from other sites, social shares, authority) SEO strategies entail modifying specific elements on your website to satisfy Google’s requirements while ensuring that your website provides the best overall experience for visitors.

2. Search Engine Marketing (SEM)

Search engine marketing (SEM) is gaining website visitors through paid search (Pay Per Click ads). Previously, SEM was used as an umbrella term for SEO and paid search. As the digital marketing industry evolved, the term SEM came to apply solely to paid search activities rather than both types of internet marketing strategies. (according to Search Engine Land).

3. Pay Per Call or Pay Per Click (PPC)

PPC marketing is split into two groups: paid search, which we already discussed, and paid social.Ads are placed on search engines or social media platforms, and businesses are charged each time an ad is viewed.

The most famous paid search platform is Google AdWords, followed by Bing Ads, which also serves search ads on Yahoo. Display, mobile, retargeting/remarketing, and paid social ads are all part of search marketing.

Facebook, Twitter, Instagram, and other social platforms have expanded their ad offerings, making organic viewing of marketing messages more difficult. Consequently, paid social now accounts for a larger portion of most businesses’ PPC ad spend budgets. PPC strategies can result in a significant increase in visibility and sales in the short run.

4. Content Marketing

Moz says that content marketing is the process of making and sharing valuable, relevant content in order to interact with customers and reach marketing goals. Content marketing strategies emphasize communication with customers rather than selling by consistently providing content that educates, entertains, or otherwise provides value to customers to attract and keep a specific desired audience.

Blogs, videos, podcasts, infograms, social media posts, and other forms of online knowledge are all examples of content. High-quality content is important in all online marketing strategies, including SEO, PPC, social media marketing, email marketing, and so on.

5. Social media marketing

The use of social media platforms and websites to promote your business and connect with customers is known as social media marketing. Social media marketing does not always result in purchases. Instead, it is frequently used to increase engagement, build links, bring content to customers’ notice, and make a distinct “brand.”

6. Email marketing

One of the most cost-effective types of digital marketing strategies is email marketing. Email is frequently cited as a “more effective replacement” for direct mail marketing because it allows you to instantly contact a large network of customers with newsletters, ads, or reminders. Email marketing can be precisely targeted by segmenting lists based on demographics and other information to achieve the best results.

7. Influencer marketing

Influencer marketing is one of the newest ways to market online, but it is expected to become more popular in 2018. Influencers, or people with many followers on social media, are paid to talk about your company’s products or services. Some businesses can have a lot of success with this marketing method if they can find influencers who share the same values as their business and connect with their customers.

8. Affiliate Marketing

Affiliate marketing is a way to make money by promoting or advertising the products or services of other businesses in exchange for a commission. Affiliate marketing often involves promoting a product through a blog or video, or ads on your website. You are compensated for each transaction made through your links.

9. Reputation Marketing

Reputation marketing is making people feel good about a business by using press releases, social media, and review sites. Online referrals and reviews have grown in importance in certain sectors, such as travel. Developing a distinct brand, encouraging customers to leave reviews, and responding promptly to resolve customer concerns or complaints on social media and review platforms are all aspects of reputation marketing.

10. Display Advertising

Display advertising is a type of online advertising that involves the use of visual or multimedia content, such as banner ads, images, videos, and interactive ads, to promote a product or service.

These ads are placed on websites, social media platforms, and other online platforms where users are likely to see them. Display ads can be targeted to specific demographics, interests, or behaviors, which helps increase their effectiveness.

One of the key advantages of display advertising is that it can be highly visual and attention-grabbing, which makes it an effective way to increase brand awareness and attract new customers. It is also a cost-effective way to reach a large audience, as many ad networks offer a pay-per-click or cost-per-thousand-impression pricing model.

11. Mobile Marketing

Marketing your product online has never been easier! With this digital marketing strategy, we target users on the go through their mobile devices, including smartphones, tablets, and even smartwatches. Our comprehensive approach involves delivering promotional messages across multiple mobile channels, such as texting, mobile apps, mobile websites, and push.

Mobile marketing has become powerful thanks to mobile devices, which are now essential to people’s lives. Consumers spend a substantial amount of time on their phones, which presents an excellent opportunity for savvy marketers. Marketers can now take advantage of this habit by delivering persuasive and personalized messages tailored to the users’ behavior, location, and preferences.


Internet marketing strategies are the most effective and cost-effective ways to get leads and promote a business. Search engine optimization (SEO) is improving your website’s organic, free, or “natural” ranking in search results. Pay Per Call or Pay Per Click (PPC) is split into two groups: paid search and paid social. PPC strategies can result in a significant increase in visibility and sales in the short run. Content marketing is the process of making and sharing valuable, relevant content to interact with customers and reach marketing goals.