20 Best Link Tracker Tools for Enhanced Tracking [Free & Paid]

20 Best Link Tracker Tools for Enhanced Tracking [Free & Paid] - best link tracker

If you’re a marketer, you know the importance of tracking your website links to gain valuable insights into your campaigns. But with so many link tracking software available, it can be challenging to determine which one will work best for you. That’s why we’ve compiled a list of the best link tracker tools that cater to both free and paid options.

In this article, you’ll find the top link tracking tools that will help you stay ahead of the game. From free tools to paid ones, we’ve got you covered. So, let’s dive in and explore the world of link trackers together!

best link tracker

What is Link Tracking?

Before you start exploring the best link tracking tools available, it’s necessary to understand what link tracking actually is. Link tracking is the process of monitoring and analyzing the performance of your website links. By using advanced and efficient link tracking, you can gain valuable insights into your marketing campaigns and make data-driven decisions.

Link tracking allows you to identify which channels are driving the most traffic, which campaigns are delivering the highest ROI, and what changes you need to make to optimize your marketing strategy for better results. With a comprehensive link tracking system in place, you’ll be well-positioned to achieve and exceed your marketing goals.

In the next section of this article, we’ll discuss the importance of link tracking and how it can help you achieve your marketing objectives.

Importance of Link Tracking

As a marketer, you already know the importance of tracking the performance of your campaigns. But how can you optimize your campaigns, when you don’t have accurate insights on how your links are performing? This is where link tracking comes in. By using a reliable and recommended link tracker, you can precisely measure the success of your campaigns, identify which channels drive the most traffic, and refine your marketing strategy for better results.

Benefits of Using a Reliable Link Tracker:

Benefit Description
Accurate Insights A good link tracker provides accurate data insights, allowing you to monitor the performance of your website links, including click-through rates, conversion rates, and referral sources.
Optimized Campaigns With a reliable link tracker, you can optimize your campaigns by identifying which channels generate the most traffic and conversions. This allows you to adjust your strategy to better target your audience and increase conversions.
Cost-Effective Marketing By tracking the performance of your campaigns, you can identify which marketing channels drive the most traffic and conversions. This knowledge enables you to focus your efforts on those channels, resulting in a more cost-effective marketing strategy.

Investing in a reliable and recommended link tracker is an essential step in your marketing strategy. It helps to ensure that your campaigns are optimized and delivering the best results for your business.

Free Link Tracking Tools

Don’t let a tight budget limit your tracking capabilities. Fortunately, there are some reliable and efficient free link tracking tools that you can use for your marketing campaigns. Let’s take a look at some of the best free link trackers and their features.

1. Google Analytics

It’s hard to overlook Google Analytics when it comes to free web analytics tools. Apart from offering general website analytics, it also has a feature-rich link tracking tool.

Free Link Tracking Tools

2. Bitly

Bitly is a popular link shortening tool that also offers link tracking functionalities. It allows you to track clicks, and also provides insights on where your clicks are originating from and the performance of each link.

3. ClickMeter

ClickMeter is another powerful free link tracking tool that allows you to track clicks, optimize your marketing campaigns, and even protect your links from spammers and bots.

4. TinyURL

TinyURL is a simple yet effective link tracking tool that helps you shorten your links and track them. You can also customize your links to match your campaigns.

Make sure to explore these free link tracking tools and find one that fits your requirements and marketing goals. With these free options, you can efficiently track and analyze your links, improve your marketing strategy, and gain better returns on your investment.

Paid Link Tracking Tools

If you’re looking for accurate and efficient link tracking, paid link tracking tools are worth considering. While some of the best link tracking options are free, paid tools usually offer more advanced features and comprehensive tracking options.


Semrush is one of the top-rated link tracking tools on the market. With its accurate link tracking and advanced options, it’s a great investment for marketers looking to optimize their tracking strategy. Semrush offers detailed reports on backlinks, competitor analysis, and keyword research, making it an all-in-one tool for professional link tracking.


Ahrefs is another popular link tracking software that provides comprehensive data on your website’s backlinks. It offers both paid and free options, with the paid version providing advanced features such as site audits, keyword research, and content analysis. Ahrefs is known for its accurate link tracking, making it a reliable choice for marketers.


Moz is a must-have for professional link tracking. Its paid version provides detailed reports on link metrics, domain authority, and competitor analysis. Moz also offers link building tools and a community of experts to help you improve your link building strategy.

Tool Name Key Features Pricing
Semrush Accurate link tracking, competitor analysis, keyword research Starting at $119.95/month
Ahrefs Comprehensive backlink reports, site audits, content analysis Starting at $99/month
Moz Link metrics, domain authority, link building tools Starting at $99/month

When selecting a paid link tracking tool, consider your specific needs and budget. These three options are all reliable and top-rated, providing accurate link tracking and advanced features for professional link tracking.

Features to Look for in a Link Tracker

Choosing the right link tracker is important to ensure professional link tracking and make data-driven decisions. Here are the key features you should look for:

  • Customizable Reports: The ability to customize reports according to your tracking needs is crucial for accurate data analysis and campaign optimization.
  • Real-Time Tracking: Real-time tracking allows you to monitor your links’ performance and make necessary adjustments to improve your marketing campaigns swiftly.
  • Link Management: Efficient and organized link management simplifies tracking and analysis. Your link tracker should offer a comprehensive solution that streamlines link organization and makes it easy to manage your links.
  • Integrations: Your link tracker should offer integration with other tools and software you use in your marketing campaigns such as Google Analytics, CRM software, or social media management tools.
  • User Permissions: It’s essential to have control over user permissions and access levels. Your link tracker should allow you to grant varying levels of access to different team members to maintain data security and limit errors.
  • Device Attribution: This feature allows you to track the performance of your links on different devices, such as mobile and desktop, for a comprehensive view of your campaigns.

By considering these key features, you can ensure that your link tracker provides accurate insights for your marketing campaigns. Remember that professional link tracking requires more than just the basic tracking functionalities.

How to Use a Link Tracker

Now that you have selected a reliable and accurate link tracker, it’s time to start using it for advanced tracking of your website links. Here are the step-by-step instructions:

Step 1: Set up your Link Tracker

First, you will need to set up your link tracker by creating an account and installing the tracking code on your website. This code will track all the links on your website and provide you with valuable insights into their performance. Make sure to follow the installation instructions provided by your link tracker’s provider.

Step 2: Create a Campaign

The next step is to create a campaign in your link tracker’s dashboard. This will help you organize and track your links according to your marketing goals. Make sure to give your campaign a descriptive name that reflects its purpose.

Step 3: Generate a Tracked Link

Once your campaign is set up, you can generate a tracked link that you can use in your marketing materials, such as emails, social media, or ads. The link tracker will create a unique URL that redirects visitors to your landing page while tracking their interactions with the link.

Step 4: Monitor Link Performance

As visitors interact with your tracked link, your link tracker will start gathering data on various metrics, such as click-through rates, conversion rates, and engagement rates. Make sure to monitor these metrics regularly to gain insights into how your links are performing and adjust your marketing strategy accordingly.

Step 5: Analyze Reports

Your link tracker will provide you with comprehensive reports on your link performance. Take your time to analyze these reports to gain a deeper understanding of your audience’s behavior, identify areas of improvement, and make data-driven decisions.

By following these steps, you can use your link tracker for advanced link tracking that can help you optimize your marketing campaigns and drive better results.

accurate link tracker

Link Tracker Comparison and Reviews

Choosing the right link tracker is crucial for professional and reliable link tracking. In this section, we’ll compare and review some of the best link trackers available on the market. Here’s an overview of the link tracker tools we’ll be discussing:


SemRush is an advanced link tracker tool that offers all-in-one SEO capabilities. It provides in-depth insights into the performance of your links, including backlinks, organic search, and competitors’ research. Its user-friendly dashboard and accurate data make it a top-rated link tracker tool among marketers. SemRush offers three pricing plans, ranging from $119.95 to $449.95 per month, with a 7-day free trial.


Ahrefs is another popular link tracker tool that provides extensive link analysis and competitive research features. It tracks backlinks, organic search, keyword rankings, and more, helping you optimize your website’s visibility. Ahrefs offers four pricing plans, ranging from $99 to $999 per month, with a 7-day trial for $7.

Google Analytics

Google Analytics is a free web analytics tool that also offers link tracking capabilities. It helps you track your website traffic, monitor link performance, and measure your marketing campaigns’ success. While it may not offer the advanced features of paid tools, Google Analytics is an efficient link tracking option for those on a budget.


Bitly is a popular link management platform that offers link tracking features. It tracks link clicks, referrers, and geographic distribution, helping you optimize your link strategy. Bitly offers a free plan with limited features and three pricing plans, ranging from $29 to $399 per month.

Link Tracker Tool Features Price (per month) Free Trial
SemRush Backlink analysis, keyword research, competitor research, user-friendly dashboard $119.95 – $449.95 7-day free trial
Ahrefs Backlink analysis, competitive research, user-friendly dashboard $99 – $999 7-day trial for $7
Google Analytics Web analytics, link tracking Free N/A
Bitly Link click tracking, referrers, geographic distribution $29 – $399 Free plan available, with limited features

After comparing the different link tracker tools, it’s clear that SemRush and Ahrefs offer the most advanced and comprehensive features. Google Analytics and Bitly can also be reliable options, depending on your tracking needs and budget. Thus, it’s essential to consider your requirements and preferences when choosing the right link tracker for your business.


Now that you have explored the 20 best link tracker tools, you can choose the one that aligns with your tracking needs. Remember, implementing a professional link tracking software will provide you with the necessary insights to optimize your marketing campaigns and drive better results. With the top link tracking tools at your disposal, you can accurately measure the success of your campaigns and make data-driven decisions.

Whether you choose a free or paid option, it’s important to consider the key features that will help you achieve efficient link tracking. Make sure to select a reliable link tracker that meets your requirements and provides you with high-quality customer support.

By following the step-by-step instructions on how to use a link tracker, you can ensure accurate tracking and advanced link tracking capabilities. And if you’re still unsure about which link tracker to choose, our comparison and reviews section can provide you with detailed insights to make an informed decision.

Investing in the best link tracker is essential for enhancing your tracking strategy and achieving your marketing goals. So go ahead and choose the right one for you today!