Successful PPC Search Engine Marketing Starts with Landing Pages

Successful PPC Search Engine Marketing Starts with Landing Pages

According to a reliable market research, the total expenditure on PPC search engine marketing is more than half of the total spending undertaken on web marketing as a whole! In other words, entire search engine marketing expert community world wide gives its whole hearted endorsement to PPC search engine marketing as a highly effective and hence prominent form of online marketing and advertising.

There are three factors that significantly contribute to the success or failure of any PPC search engine marketing campaign, namely

  • Ad quality
  • Maximum Bid
  • Quality of the landing page

Landing page, simply put, is the page on which the visitor finds oneself upon clicking the PPC ad on SERP. It is a very important page from the point of view of any commercial venture, as it decides whether the PPC ad is able to fulfil its core objectives of having PPC search engine marketing in the first place.

A search engine marketing expert from a SEO company of India is the world’s favorite SEO professional owing to his strategic advantages, including cost-effectiveness, competitiveness, proven expertise and sound infrastructure.

You can expect a SEO company from India provide you with a dedicated and thorough professional search engine marketing expert for tending to your PPC search engine marketing campaign and implement the following strategies to achieve an effective landing page:

  • Focus on an offer of something specific like a newsletter subscription or a tutorial or a demo and avoid irrelevant information to the offer, as it is distracting;
  • Focus on the first impression, as it may turn out to be the last if its not overall pleasant;
  • Stay away from navigation buttons as they tend to take your visitor away from the main offer;
  • Organize content that can be read at a glance;
  • Use caption in graphics as you use them judiciously;
  • Avoid the temptation of asking too many questions and try to gather information implicitly.

A faithful following of the above tips can actually do wonders to your PPC campaign. Worth a try, at least!

Guest post by Anirban Bhattacharya



Published by Lorelei

Lorelei is a full-time blogger since 2006, making a living by sharing her SEO, blogging, social marketing and web development tips.

5 Comments

ppc
October 6, 2009 at 11:55 am27

Is there any website that can give us a lots of information like what was stated here? Thanks for the Idea…

Reply

[…] link is being shared on Twitter right now. @toptut said Successful PPC Search Engine Marketing Starts […]

Reply
samirock
August 18, 2009 at 12:39 pm27

Hello All visitors by means off shubhinetwork,we provide you an opportunity of online job,off add a posting which you can do sitting at your homes it self & also free off cost.

So ShubhiNetwork Welcome Peoples from Any part of the world to come and join their hand with it.
Sign up Free 100%.It is illegal to sell our accounts to anyone or to purchase them via third party. You will risk in getting banned from our system and face legal action if you are caught doing this. If any person illegal sell our or purchase our account kindly inform us.

Reply
trypu
March 10, 2009 at 10:27 am26

all in one search engine

Reply

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.