The Real 6 Secrets Behind Google Adsense’s High Earnings

The Real 6 Secrets Behind Google Adsense’s High Earnings

I know the title sounds rather spammy, but NO — I am not going to try and sell you any eBook with ground-breaking-success-tips and I am not going to try and talk you over into signing up with Adsense under my referral. This post is based on my personal experience with Adsense only, and after being their publisher since summer 2005, I came a long way — from $X a month to high $XXX a month and now I want to share my knowledge, hoping it will help you, the beginner,  and you’d not need to waste 2 years of trial and error. So, let’s get started — for the sake of the example I will use my own websites as a demonstration.

mouse_48 Tip 1: Target the NON-webmasters oriented traffic.

It took me over 2 years to realize this simple rule. The thing is, webmasters mainly maintain an Adsense account themselves, and therefore quickly develop “Adsense Blindness”. They detect the ads, regardless them being blended in or standing out and skip them. Those who are not familiar with Adsense all that closely, click much easier assuming its a part of the content. Good example would be my Free Ecards website, where the CTR on the front page varies between 15% to 25%. Apart from being placed exactly in according to Google Adsense heatmap, the other explanation to the high Click-Through-Rate is that visitors to that site are mainly NOT webmasters, and therefore believe the adverts are a part of the site.

Tip 2: Use Google Adsense heatmap.

What I have learnt from Steve Pavlana, is that you should either make money confidently (and this means prime positions are reserved to adverts) OR, not make money at all. A “shy” tiny banner at the footer is waste of time and space. If you don’t want your kids to inherit your inactive Adsense account, study the heat map and place ads on the red zone, in the middle. You might consider changing the entire design FOR Google Ads, to ensure the desired ads format fits exactly where you need it. This was yet another mistake I was making as a beginner. I used to chose designs I like and then trying to insert Google Ads into it, which mostly looked bad. Now, I choose the design that will make my Adsense stand on primarily positions and I design my sites this way. Another good example og Adsense-friendly design I made is my hosting guide (currently under development). They key is — Adsense should be the FIRST thing visitors sees upon landing on your website.

app_48 Tip 3: Size matters, use the High CTR Ads Formats

Unlike other networks, Google offers a huge variety of ads formats. Google Adsense help center confirms that the most effective formats are the 336×280 Large Rectangle, the 300×250 Medium Rectangle, and the 160×600 Wide Skyscraper. On my practice, Medium Rectangle and Wide Skyscraper worked best, along with (728x15_4) Link Unit at the top, where typically top navigation would be placed. I’d suggest the bigger links size, because they are slightly more visible. The biggest earners online such as Steve Pavlina and John Chow implement implemented the 300*250 format right in the middle of the (visible portition of the ) page, so I guess it’s safe to say they work well for many other publishers.

users_two_add_48 Tip 4: More Traffic — More Clicks. Simple.

While it’s impossible to make decent money with little traffic, the good news are — it’s also impossible to make little money with big traffic. The more visitors (especially first time visitors), the more people get to view relevant Ads, the bigger are the chances to collect clicks. They key to success lies in traffic, in massive daily traffic, but then again, no traffic on earth will help you if the ads are not in prime position.
google_48 Tip 5: Traffic From Search Engines Brings More Clicks.

This is yet another simple trick. People who come from search engines, seeking for “something”, are NOT looking for this particular “something” on YOUR site. They don’t really care where to get what they want, so once they landed on your website from, let’s say — Google, there is a big chance that the ads displayed will be related to their search term, and if you were a good publishes and placed the adverts right in their face, the chance they will continue their quest further is quite big. It is actually very well known that SE (Search Engine) traffic is best for Conversion (i..e it converts to sales and clicks better).

camera_add_48 Tip 6: Darker Layout “Hide” Adsense Better.

Based on the last 50,000 clicks, I an confidently say that my sites with dark layout cpnvert better. The avarage CTR on  Laurel Wreath and Digital Photography websites are much higher compared to sites with same structure but lighter background. I also learnt that mild pastel colors are better for CTR because pastel design appear less “commercial” to most visitors.

Following these 6 simple tips can already help you with doubling  the income in a matter of weeks, if not days. Just remember that in order to make Adsense perform best you need to have unique, quality, interesting content first. You need a LOT of content, because when you have a lot of written text on each page where Adsense is placed, your Ads don’t appear as if they dominate the page and moreover Adsense has more keywords to chose from. Good luck and hope it will help the beginners to get started!


Published by Lorelei

Lorelei is a full-time blogger since 2006, making a living by sharing her SEO, blogging, social marketing and web development tips.


Taina Tochterman
January 26, 2012 at 12:52 pm28

Really nice style and good subject matter, hardly anything else we require : D.

Madison Bech
January 5, 2012 at 3:26 pm26

Great Site

March 27, 2010 at 2:41 pm25

Okay, nice tips that probably, but… I don’t like the idea of pushing and forcing people to click on ads. My view of a flashy banner is that it’s pretty annoying. I myself maintain a tutorial site and with my site being so content-oriented, I don’t feel like annoying my visitors with ads in the middle of content. Simply because I don’t like that myself and don’t want to encourage people to stop coming to the site because it just seems like I’m trying to make a quick buck.

Erick Lockington
March 27, 2010 at 1:11 am25

Interesting post, but if you have problems with your Paypal account, try the Paypal Stealth eBook and get back to selling on Paypal! Suspended account? Limited account? No worries, the Paypal Stealth eBook will help you get back online. Check them out today and get back on Paypal!


[…] The Real Secrets behind Google Adsense High Earnings […]


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December 21, 2009 at 6:04 pm28

I like your article
Nice post
I will try this secret

November 28, 2009 at 8:58 pm28

Hmmm… nice, thanks for your good sharing…

November 19, 2009 at 4:39 am28

Thanks for the suggestions. I took a look at and applied the 300 by 250 text next to an image ad on

I’ve been playing around with ad placement a lot lately because my adsense income started to increase and then just dropped off for no apparent reason, not sure exactly why.

November 20, 2009 at 1:39 pm28

Mine dropped too, for no reason. Traffic and ad placements have been the same for months (and even years), but I think Google has its own unique way to cope with the crisis, I can’t really see any other reason; why I pay for Adwords more and more and Adsense earn me less and less 🙂

Sase Antic
September 5, 2009 at 8:31 pm28

Thanks for the advices!

July 28, 2009 at 2:59 pm24

Haha, thanks Giovanni! Thats really great to hear and I am happy to read that you enjoyed my blog as well, did you find a wp theme you were looking for?

July 27, 2009 at 7:10 am24

Hi Liza! or ‘Lorelei’ 🙂

Today was my first visit to your blog and…

I’m very impressed with your exciting and delicious ‘cocktail’ with these ingredients:

Beautiful Girl + RocknRoll Singer + Web Designer + XHTML, CSS, SQL, PHP Coding + Blogger!

WAW! I’m so excited with your ‘Very Strange Cocktail Mix’

I liked it your… info, awards, photos and everything.

A beautiful and smart girl deserves a BIG CONGRATULATIONs!!!

I arrived here looking for a WP theme and… I found some WP themes and a beautiful LIZA! and a ‘delicious cocktail’

Yours sincerely, Giovanni


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