Many Internet users know that mailing lists – this is one of the most affordable and effective methods of advertising. Indeed. But not many are that this newsletter and how to use it. Therefore, it is often an effective weapon against the owner of ads rabotet …
Somewhere bought a ready base of email-addresses, which have something in script or program to send – and here comes the SPAM instead of useful and literate mailings.
This article is about the most common mistakes that amateurs make. Here are the basic rules for proper use of your mailings. Treat them as a capital truths of the science of mailing lists.
As always, to avoid “misunderstandings” will begin with the terms and definitions from the field of mailings. Often, the main errors are just because of misunderstanding of these terms.
“Mailing List” – a way to mass delivery of useful information in the form of emails to subscribers, who are themselves, by their own free will, signed up to receive periodic precisely this information.
“Subscriber” – is the owner of an electronic mailbox, which is subscribed to a specific mailing list to receive periodic information he is interested. It is called the “Subscriber” because he himself on this list and want to get only interesting to him with information.
“Confirm subscription” – a process in which the subscriber immediately after the start of the subscription will be sent a special letter. There are several variants confirm your subscription to make sure that it is not accidental and is not wrong.
* Supported by the reference;
* Confirmation email;
* Password to confirm the subscription.
Unconfirmed subscription is invalid, and for a mailing address is not made! Please note that the letter to confirm should not have any sense of advertising and does not affect the choice of the subscriber. The letter should include only: the name of the mailing of its author, subscriber data, subscription date, the technical power distribution can be instructions on how to confirm the subscription, as it is to stop and how to manage.
“SPAM” – a mass mailing of e-mails with information of advertising or otherwise to the email-addresses, owners who have not given their consent to receive such information.
Your future subscriber himself must agree to your mailing list and subscribe to it only voluntarily. If he liked you personally, if he’d like a description of your mailing list, or if he is interested in marking your subject.
Therefore, “the mailing” can only be called such a mass mailing emails, in which there are:
* List of email-addresses, sformirovnny by voluntary subscription;
* Mandatory confirmation of subscription for the subscriber on the mailing list;
* Issues with a given frequency, all the relevant topics, to which initially asked to list subscribers;
* Detailed instructions in each issue of mailing to manage its receipt (evasion, delete) and manage subscriber data;
If a subscription does not meet these conditions, it can not be called “mailing” and can not be effective. Anyway, with such dispatch will be problems, (sometimes very serious), and its profitability will be very low if any such will.
Now turn to the rules, which is devoted to this article, the rules of competent and highly effective mailing list:
Rule number 1. Your subscriber must personally subscribe to your newsletter and, importantly, it confirmed the subscription. These actions leave enough traces in memory, so you do not be surprised the first letter of your mailing. You can not sign the rights to our newsletter – he can only do it by yourself! And it is CERTAIN newsletter, which you told him in advance. Confirm subscription he has to just own!
Rule number 2. The subscription can be LEGAL only if the email-address was in your list of subscribers through a subscription form, or through email-address mailing list, or through registration with the parallel subscription. Let me explain more:
* Subscription Form a special html-code c fields in which the future of the subscriber must enter the email and other data to begin the subscription process. This html code is usually are generated services, mailings, programs or scripts for mailing. Then you insert this code to your site;
* Email-address is the mailing of such electronic mailbox, any email which automatically starts the subscription process for reverse email-address;
* Registration with the parallel subscription is usually an additional checkbox (box to tick to select) at the bottom of the form to subscribe, which automatically signs yet registered to one or more mailings. Only then it should be noted that with such a subscription checkbox should be selected in advance (by default) and make sure there must be the name of the mailing with the description.
Rule number 3. The information in the newsletter should be focused on the needs of your subscribers in a useful and free information on the mailing. Of course, about their interests, too, should not be forgotten, but it should be done very delicately. Only in this case, you will be trusted.
Rule number 4. Mailing list – this is not advertising products and services. Yes, there may be advertising, but to send naked advertising to its subscribers – this is the shortest way to lose them and cause a wave of discontent. So give them 80% of useful and free material and not more than 20% of advertising (and unobtrusive and well done).
Rule number 5. Adhere to the stated frequency issues. Too cool down rare editions interested subscribers. Too often – do not leave time for the development of the proposed material. We must find a middle ground, which is suitable for you and your subscribers.
Rule number 6. In each issue indicate the name and mailing your personal data: name and surname of the author lists and details for the feedback. It is desirable to indicate the circulation, as well as the site distribution. Well, if there is its own page with a mailing to your site or your own website! In addition, should have access to the archive of past editions of your newsletter.
Rule number 7. Do not overload the production of materials! Each issue of let’s from 2 to 4 useful information materials. “Weight” issue along with attached files should not exceed 200 kb. The materials themselves do not overload the links to other sites. Try to have a subscriber has been as little as possible options for the transition. Focuses only on the subscriber’s right for you and useful for him actions.
Rule number 8. In each issue, make sure that a subscriber has full information and tools to manage subscriptions. Suppose that there are present recommendations as it may unsubscribe if she did not like.
Rule number 9. If the subscriber has subscribed to your mailing list, it does not mean that he agrees to receive and OTHER your mailing! If you have opened a new mailing list, you can unobtrusively otreklamirovat and invite and subscribe to it in the old mailing list. Or, just place the subscriber informed of presence you have other materials (mailings).
Rule number 10. Use only high-quality software. One of the most convenient and functional tools for conducting a mailing service smart email-autoresponders and mailing lists. Here you will find everything you need to reference lists, as well as full compliance with all the functions of network rules and regulations of voluntary email-marketing.
There! Now you know the main rules for effective management of mailing lists. If you faithfully follow them, you’ll get a high response to their suggestions, trust and respect of your subscribers and, ultimately, high returns. Just use these rules and quickly solve your problem!
Guest Post by Alexej Glibanov