In days gone along the means one in every of the simplest ways that to make a website’s ranking in search engines and to drag in traffic was to put in writing articles for article selling sites and permit others to republish them on their own sites. In come you’d get a link or 2 back to your own website.
While i do know some bloggers do use article selling as a part of their promotional combine the proof that I’ve seen lately shows that links within these varieties of articles tend to count for fewer than they once did as Google gets smarter in the means that they rank websites. I wouldn’t write off article writing fully however within the last few years we’ve seen the emergence of guest posting as a primary means for bloggers to make their profile, traffic and generate some SEO Google Juice to their sites.
Over the previous couple of years I’ve seen varied guest bloggers extremely build careers for themselves during a style of niches. individuals like Leo Babauta and Chris Garrett are 2 that return to mind who designed solid reputations and sizeable audiences for themselves through the tactic of guest posting. While Guest Posts may be an excellent tactic to use to grow your presence – as somebody who uses quite many guest posts on my blogs I’ve noticed a fantastic selection within the quality of guest posts that I’m pitched. i buy 20-30 guest posts per week – I couldn’t use all although I needed to – however there are some things that build some guest posters far more enticing to me than others.
In this post i need to explore ten things that I’ve noticed regarding the simplest guest posters that set them excluding the sphere. these items build them a lot of enticing to me as a blogger evaluating a guest post – however they conjointly build the guest post simpler – that has flow on effects for the guest poster.
1. Supply Your Best Posts
I chatted with one blogger many months back that told me that his guest post strategy was to relinquish away his 2nd rate posts as guest posts to different blogs. He kept his best stuff for his own blog and whipped up 0.5 hearted posts for guest spots.
While I perceive the temptation to stay your best content for your own blog and provides a 0.5 hearted effort for different blogs if you would like to maximize the prospect of obtaining a guest post revealed on a acknowledge blog and you would like to maximize its impact upon the readers of that blog – you would like to stay the standard up in your guest posts.
2nd rate posts aren’t possible to induce revealed and if they are doing – they’ll not drive you the traffic that a primary rate post would do.
So take the time to rigorously craft your guest posts and to create them as helpful as potential.
2. Use Good Images
This will vary somewhat relying upon the blog you’re submitting to however i do know if a guest post is submitted to me that encompasses a sensible inventive commons licensed image with it that I’m far more possible to use it. I love pictures – they raise a post to a replacement dimension and build it gripping to readers – if a guest poster goes to the trouble of finding such a picture I’m perpetually impressed.
3. Optimize the Photographs
If you are doing send in a picture to travel with the post make certain you are taking many moments to optimize it and build it prepared for posting. By this I mean:
- scale back the file size of the image therefore it’ll load quick
- make certain the image width can match into the post box on the blog you’re submitting to so the blogger doesn’t got to resize it
- name the file one thing that may facilitate the SEO of the post (use a keyword within the heading).
These things are all tiny touches which will not solely build a sway upon the blogger however facilitate the post load quick, look sensible and rank somewhat higher in search engines.
4. Do somewhat On Page SEO
While we’re talking search engine optimization – take many moments when writing your post to believe SEO. you would possibly not suppose there’s any reason to try to to this which its the blog house owners job – however if your guest post ranks well in Google you’re a lot of possible to learn from the post for the future as it’ll still attract traffic (it’ll conjointly facilitate die some Google Juice to your own blog through your byline links).
On page SEO includes ensuring you’re employed out what keywords you would like the post to rank for and then using those keywords in places just like the title of the post, header tags, image alt tags etc.
5. Format Your posts
Another tip to believe before sending off a post is to seem at the styling and formatting that the blog normally uses for its posts.
For example – will the blog use headings in posts? If therefore – what header tags will it use? If it’s tags, place your own headers into tags.
If the blog uses blockquotes – think about employing that. If the blog encompasses a byline during a sure vogue or format – embrace yours in that format. The a lot of prepared your post is to publish the higher.
6. Send Posts Within the Right Format
This leads me to my next purpose – wherever potential send your post to the blog you would like to look on during a format where it will simply be copied and pasted into the rear finish of that blog. i really like it when guest posters send me text files already marked up into html therefore I will copy and paste them straight in. I usually do somewhat re-formatting however it’s such a lot easier if things are already formatted in html to some extent.
The best thanks to try this is to easily write the post up as a draft in your own blog – then copy and paste the html out into a plat txt document to send over. If you’re together with pictures I usually would attach them to the e-mail and indicate within the post where they ought to be inserted.
If you’re undecided regarding what format the blogger prefers to receive guest posts in – shoot them an email to raise. Alternatively some guest bloggers I’ve worked with can send 2 versions of a post – one during a Word Document and one in html.
7. Link to Different Posts on the Blog
One technique that a number of the absolute best guest bloggers visit the trouble of doing is ensuring that their guest posts interlink to different posts on the blog that they’re submitting to.
This is sensible for many reasons including:
- it shows the blogger and their readers that you’re accustomed to the blog you’re writing for
- it helps the SEO of the blog you’re submitting to
- it provides scaners a lot of to read and will increase page views on the blog you’re writing for
It actually takes a lot of work to try to to this step however it will build a sway.
8. Monitor and Interact Within the Comments of the Post
Some guest bloggers feel that their job is completed after they send the post off to the blogger for his or her thought. but the simplest guest posters going around see this as simply the start.
One additional task which will raise the guest post to a different level is to observe the comments being left on the post and interacting with those that scan it. This shows a willingness to followup with readers and may build the post a lot of helpful to everybody.
One last task which will conjointly build the post all the simpler for each you and also the blog you’re writing for is to require it slow out once the post is live to market it to your own network.
Link to it on your own blog, tweet regarding it, submit it to different blogs within the niche to check if they’ll link to it, persuade you to buy in forums, email it to your newsletter list…. etc
The benefits in promoting the guest post are numerous:
- it makes a sway upon the blogger who is using your post (which could lead on to any guest posts or opportunities)
- it will build a sway upon individuals in your own network to check that you’re revealed elsewhere
- it will facilitate the SEO of the post to possess it linked to (which has flow on effects for you each in terms of traffic and SEO)
All in all – the a lot of successful the post is that the higher for all involved therefore do take the time to relinquish it some promotion – as if it were your own.