How to Optimize your website in Google?

Repeat and first time visitors of a website are both important as they all amount to the desired traffic. Aside from ensuring that repeat visitors visit a website or blog page again and recommend the pages to other friend, making sure that a website is visited for the first time by an internet user is important.

One ought to note that people are made aware of the existence of certain sites that might meet their varied expectations through a number of ways. The process of making a web page known to potential visitors is rigorous and requires patience and commitment. On most occasions, it is a gradual process whose fruits are not immediately seen. It is for this reason that most internet marketers terms internet marketing as a slow but sure process.

Internet marketers have since devised ingenious strategies of attracting massive traffic to their websites. As already noted here before, some of these are paid while others are not paid. It is noteworthy that the paid techniques of promoting a website with the intention of getting massive traffic on it are fruitful but quite expensive for most internet marketers. This is because of the fact that once the payments are made there is always little guarantee that the traffic that will be attracted will actually see the products and services on promotion as relevant to their varied needs and wants. It is for this reason that most internet marketers prefer the free techniques of promoting a website.

Quite a number of website promotion techniques have been tested over the years to ascertain their workability. According to internet marketers, some of these techniques have failed to yield the desired results while others have been successful in attracting massive traffic to websites. However, not every promotion technique works best for any internet markets who seeks to increase traffic to his or her website. Therefore, marketers always test different marketing strategies in order to identify the best strategy that yields maximum results depending on the intention of the marketing process and the target market. Some of the proven techniques used by internet marketers to make their web pages known to potential visitors are discussed below…

It is important to note that Google holds over 70 percent of the search engine market share as compared to other search engines like Bing and Yahoo. A greater percentage of internet users use Google as their primary search engine option. As a matter of fact, the terms search engine is used interchangeably with Google. This is an indication that most people perceive Google as the only search engine.

Optimizing a website in Google is a key strategy of ensuring that a website receives enormous traffic. When information is sought from Google using key words, list of results is displayed on the screen of either the computer or smart phone.

These are always lists of websites that provide the information that is sought. One ought to note that there are thousands of sites that contain contents that are relevant to the key words used during searching. The ones that are commonly used are those that appear on the first page.
In this context, website optimization means making a website appear on the first page in Google. This is a great step in ensuring that internet users visit a specific site when they type its related key words. Nonetheless, competition is usually very high when it comes to website optimization in Google. Therefore, internet marketers must always ensure that they have great content in terms of products and services promoters and relevance. It is only through this that
one can achieve to have his or her webpage appear on the first page of Google.



Published by Lorelei

Lorelei is a full-time blogger since 2006, making a living by sharing her SEO, blogging, social marketing and web development tips.