When it comes to businesses of any shape or size, the hallowed logo is considered one of it’s most important aspects. However, you’d be surprised at how often this aspect of a business is overlooked, with only minimal effort applied to get things off the ground. This becomes especially apparent in the online world, where a logo can literally make or break small to medium-sized businesses. Just like every other aspect of managing an online venture, it’s important to be thorough. Here’s a general rundown on what you need to know about designing SMB logos online.
Start by scouting the competition
The online world is practically teeming with different companies and organizations, all with their own specialized logo to separate them from the rest of the pack. If you want to get started on designing an online logo for your business, the best first step would be to scout this practically limitless resource for options. A few extra pointers would be:
- Search for logos of companies similar to yours. You’d be amazed at how many great ideas you can acquire just by sifting through the logos of companies with similar business models to yours. After all, it isn’t outright stealing the logo, but the idea of how that logo came to be.
- Create your first design based on the aforementioned logos. Even if you might already have a good idea of what you want your logo to look like, it would be much improved simply by implementing aspects of similarly inspired logos. Use those ideas as an extension of your own to create an excellent first design.
- Consider what your logo represents and its message. It’s likely that this will come naturally to you as you research other logos, but you’ll notice a pattern with the ones you might consider as quality made. Generally, this pattern is that it is a clear representation what the business is all about. It isn’t an easy task to imitate by any stretch of the imagination, which is why it’s best to gather as much data on other logos as you can.
- Bounce ideas around with like-minded individuals. They can be your friends and colleagues. Show them your sketches and initial ideas, and consider their two cents on the matter. Don’t be discouraged if their feedback isn’t less than stellar, this is all a part of creating the best logo for your business.
- Work smarter, not harder. Even if you become inspired by the work of other successful businesses and craft a design you want, you don’t have to place all the burdens of creating the online logo on your shoulders. Remember that there are many efficient methods, with some of the best being crafted by a free logo creator. That’s right, you don’t even need to spend a cent when it comes to crafting the best logo for you – mainly because a lot of it has to do with your own personal inspiration and design. After all, you’ve already gone through the trouble of designing the message, so a logo creator will help bring that idea from paper to the digital world.
In a nutshell, the most important parts of online logo design for your business is to first gather ideas, then brainstorm them as you implement different designs of successful companies with your personal message. Once you’ve properly established how you want your logo to look and its underlying message, then all you have to do is utilize a quality creator to make the job of exposing your new logo to prospective clients that much easier. While this is an important aspect of marketing your business, it doesn’t have to be a stressful endeavor – let inspiration be your guide.