There is a fascinating discussion out there as to whether blogging is still necessary for today’s social media marketing scene.
Regardless if you are a tiny company or a multinational business, blogging is essential to your online content marketing strategy.
Here are 4 reasons, why you have to start blogging:
• Draw traffic to your website
• Boost your SEO / SERP
• Establish your brand as an industry leader
• Generate better interaction with clients
HOW TO DRIVE TRAFFIC TO YOUR WEBSITE?
Your blog provides you the possibility to produce relevant content for your clients. Use this as a marketing strategy to pull traffic back to your site. Make the blog on your domain the base for all of your social media platforms.
Your company should be on Twitter, Facebook, LinkedIn, Pinterest, or anywhere else. Post links with relevant pictures pointing to your blog articles on your social media profiles. Give your followers a reason to click through and get to your website.
Additionally, add inbound links straight to your blog articles, in order to drive visitors to specific landing pages.
INCREASE YOUR SERP:
It is a commonly known fact, that blogs increase your SEO. New content is still a key to knocking out your competitors in the search engine results. Utilize the right keywords in your articles. List out the keywords, subjects, and categories you want your business to be found for. Use these words, and similar expressions when writing your posts.
Of course, whether you actively seek these out or not, blogging frequently about your business, industry, product or customer lifestyle will generally increase your search keywords. Being committed to your keywords will only improve results.
Keywords and topics on your blog are a vital way in which Google (or other SE) find your site for these searched words.
POSITION YOUR BRAND AS AN INDUSTRY LEADER:
Well composed articles prove your company as an industry leader. By posting topics which resonate with your audience and show your experience, you are selling your skills for your company, service or product.
If you are a retailer, write blog posts about your goods. Your buyers will get to know you as the knowledge source for the merchandises they want.
If you are in B2B, post well-researched articles about your service. Become the center or the place to be, for your industry. And, don’t forget that you are building trust, too. The more you can prove that you are well-versed in your field, the more convinced your customer will be to trust you to provide what they want.
DEVELOP BETTER CUSTOMER RELATIONSHIPS:
Blogs render another source to increase the relationship with your customer. Build trust by being a source of information. Users like to be informed and value the fact that you are the one teaching them.
Additionally, just as on your other social media, reply to comments and interact with your readers. If they have inquiries about a product you are writing about, answer them quickly on your blog. Contrary to many social websites, a blog is searchable. Your website comments remain forever and therefore last longer than on a Twitter response or Facebook post. Other customers will see your interactions too, which will imply that you are an active and legit business.Overall, your social media marketing plan will benefit from including blogging for your business.