Assuming you built your website using the WordPress platform, it might look a bit weird to some, that it does not have a blog. However, when you are working hard on and in your company, it may feel like the last thing you can justify is wasting time (or money) on a blog section.
Apparently, this makes sense. You are either a freelancer or a business owner, designing and working your way up to a big fortune. Your site is done. It looks fantastic, has a great sales copy, and offers a fluent user experience. Your visitors can clearly see what you offer and the enthusiastic testimonials from past customers and buyers to back up those claims. Nonetheless, somehow, you are still not getting sufficient sales.
This could be due to the fact, that there’s one thing you have neglected on your domain: adding a blog. So why should your business website have a blog anyway?
Reason #1: More Chances to Be Discovered
A standard business website may only consist of 5-10 pages, including those necessary pages you might’ve forgotten. While this could be sufficient to sell your project, it might not be enough to get your potential clients to your website in the first place.
This is where a blog comes in.
Each post you write on your blog is, technically, another page of your website that is indexed in Google. This means it is another opportunity for your domain to be found by people searching the web. If you’re using the essential strategy of content marketing and using your blog to respond to the questions of your readers, then when they turn to Google in hope to find a solution to their dilemma, with a bit of luck and some good old SEO, your blog posts may well pop up in the results pages. This, obviously, brings more targeted visitors to your website.
Reason #2: Opens up the World of Social Media Marketing
Your perfect customers are presumably already hanging out on social media; hence, you should be there too, so they can spot you.
However, if your site only has a few pages, all of which are centered on marketing your business, then there’s only so many times you can share that content before it gets obsolete.
On the other hand, with an active blog, which regularly publishes helpful content, solves problems, and gives excellent value, you suddenly have something to post on social media. Each tweet about a blog post is an engagement that has the potential to increase the number of leads heading to your website.
Not only do you now have something of your own to share on social media, but the visitors that reach your site also have something to share, if they wish to. By using any versatile social sharing plugin like Monarch, no matter which social network you are using, you can make it as simple as possible for your traffic to promote your blog posts to their followers.
Reason #3: More Time to Connect with Your Audience
While your website’s primary pages might be flawlessly crafted, sometimes a visitor needs more before they are willing to convert into a client, buyer, or subscriber. (This is why we also offer special deals, working backwards down the marketing funnel). Perhaps they want to be certain that you know your business, want more answers to their problems, want to get to know you properly, or even be positive that you are still in a fully functioning business.
A weekly updated blog can assist with all of this. Properly placed links in the sidebar, header, or footer of your blog or its best blog posts will make it effortless for your traffic to prolong their stay on your site. This can then encourage them to get a better sense of who you are and what you have to offer.
The home, about, services, and other core pages of your website should be brief and to the point. Your blog, on the other hand, gives you the privilege to communicate your preferences, views, and personality with your target audience.
With a blog, you now have an opportunity to win over those visitors that aren’t sold on your sales page alone. Besides, by also taking advantage of email marketing and using a plugin like Bloom, you can give yourself another chance to connect with those visitors who still aren’t ready to pull the trigger but also aren’t quite ready to walk away for good.
Reason #4: An Overall SEO Boost for Your Website
As well as having extra content from your site to be indexed in search engines, there are a few other SEO related advantages of attaching a blog to your company’s website.
In basic terms, the more frequently content is published on your blog, the more often spider crawlers will re-visit your website, and the quicker new material will be indexed. This means that your content has a much better chance of being found faster by your audience, as opposed to your website being dormant for extended periods.
Search engines, especially Google, don’t desire to send their users to out-of-date content and dropped websites. Frequently publishing unique articles on your blog is one way to wave at search engines, telling them that your site is alive.
Obtaining links from other websites, which point to yours, is still one of the most powerful ways to increase the SE rank of your content. While I am not implying you go out and do black-hat link building for backlinks, each post you publish on your blog is an extra bit of material that another website might want to (organically) link to. Sales pages are difficult to earn backlinks for, but it’s a lot easier for a helpful blog post that offers a wealth of value, absolutely free.