The competition in the eCommerce world is already intense, and with around a third of American businesses yet to launch a website of their own, the market is set to get even more crowded in years to come.
Attempting to grow your online business against this kind of background represents a significant challenge, but by embracing the right set of digital marketing tools and putting them to work on your behalf, you can easily boost both your sales and your revenue.
A Powerful Brand
In the digital world, your corporate brand is far more than just a logo at the top of your corporate letterhead; it is the primary tool you can use to reach out to potential customers. Everything from the readability of the content on your website, the choice of colors, website loading times, Google search rankings and even the font you use in your product descriptions all combine to make up your brand identity.
Companies that start out in the digital world fully understand the importance of having a brand that is equally effective across multiple channels, but if you are taking an offline business online for the first time, you may need to go back to the drawing board. Your brand needs to be consistent both on your website and in the real world so if your choice of existing fonts or colors simply don’t work online; you’ll need to replace them with ones that do.
An Effective Website
In the earliest days of the world wide web, any online presence was more than enough to guarantee some level of sales. Today, consumers have become far more discerning, and websites that fail to work smoothly on mobile platforms are difficult to navigate or are stuffed with “filler” content will quickly fall out of favor.
Always view your site through the lens of your potential customers and highlight the features and information they are most likely to be seeking. If you have made the decision to build your store using an eCommerce platform such as BigCommerce, you can benefit from having a number of built-in digital marketing tools at your disposal. These tools can assist with everything from providing a detailed picture of who visits your website to attracting subscribers to your email list.
An easy way to ensure you are making the most of every available opportunity is to sign up with a development partner such as Blackbeltcommerce.com who have the necessary expertise and experience to be able to optimize your store for maximum effectiveness, in addition to honing your content and design to ensure a high level of customer engagement.
A social media strategy
Advertising using to be a simple numbers game; the more people that saw your advertisement, the more customers you would win. Today the game has changed, and, thanks to the rise of social media, it is now possible to target your marketing efforts to a specific customer group.
Sites such as Facebook make it possible to select who will see your ads based on their interests, demographics, and location. It means that not only are you able to use social media as a tool to reach out to those people most likely to be interested in your products or services, but you can also engage with them on a far more personal level by offering content or incentives that you know they will enjoy.