YouTube has been one of the most popular social media platforms for more than 10 years. With more than 1 billion users, the video site is the largest search engine after Google. It is an important tool for companies and brands to use for marketing purposes. A successful business YouTube channel starts with the proper organization of the channel.
Optimize your channel
Of course, you want to optimize your corporate YouTube channel to find and be visible to your target audience. That starts with the name of your channel. It’s best to use key keywords that people can easily find your channel on. You also have the option to add an ‘about us’ text. The first 48 characters are important here. They appear in the search results. Also use effective keywords here.
Improve your video content
In addition to properly organizing your channel, it is also important to improve your content. Did you know, for example, that the first 15 seconds of your video are the most important ones? You can also impress with the thumbnails of your videos. A thumbnail is a still image that users see in the search results. It is the first impression you leave behind, so trigger users to view your video. You can choose from clips from your video that YouTube selects for you. Often these are not the best images. To change this, you can upload a file yourself and set it as a thumbnail.
Your business YouTube channel
In the infographic below, you will find 12 tips to optimize your corporate YouTube channel in different areas. Curious about the tips to improve your channel? Then scroll down to view the infographic. Click on the image for a larger copy.