Social analytics refers to gathering analysis and interpretation of a vast amount of data from your social media. This helps your businesses to gain insights as to how users interact with your brand online. In the past couple of years, social media marketing has skyrocketed and social analytics has played a crucial role in savvy marketing, as it identifies predicts and even responds to consumers’ behaviour both online and offline. If you are looking to find Facebook shares you got in the last month, or if your tweets are translating into leads and more traffic to your site, and the performance of your Instagram images, you need some social analytics tools on hand to help you understand more about your social media marketing efforts.
The good news is that there are so many social analytics tools in the market to answer all the questions that a marketer might have to ultimately optimize their business. However, the contention comes about in deciding which analytics tools you need to help your business grow. We can help you navigate through this. Below is a list of top social analytics tools you can add onto your marketing arsenal and what each can do for your business.
This is a great analytics tool that helps bridge the gap between social media and your website. This tool will analyse just how well your content posted on your company’s website does on social media platforms. This can be assessed based on for instance the number of likes or shares that your recent blog post received on Facebook or Instagram. If you brand has a blog or a website and you want to share its content on social media, then this tool is for you. It will help you better understand what resonates with your audience. Aside from showing you how many shares your posts are getting, Buzzsumo will also give you data on what kind on content is thriving on certain social media platforms, including the length and publishing date of the said content. Buzzsumo features work well with most social media platforms including Facebook, Instagram, Twitter, Pinterest and LinkedIn.
Snapchat is relatively new to the social media sphere; as such it is no surprise that less data is garnered from this platform. Nevertheless, this doesn’t mean that it is not a powerhouse when it comes to social media marketing. Snaplytics gives you valuable data on the performance of your Snapchat stories, your followers’ growth and so much more. In addition, it also gives you data on the success of your Instagram stories. If you are brand with a strong Snapchat and Instagram presence, this can be a valuable tool for you.
Iconosquare is a sophisticated social media analytics tool that helps decipher data from your Instagram account. Not only does this tool analyse your photos or videos on Instagram, it also provides valuable insight from your Instagram stories. If you manage to buy into a bigger package, then you can get your hands on influencer analytics as a big bonus if you are invested in Instagram marketing. If you are hard for cash, don’t worry, Instagram insights is another free social analytics tools geared towards helping Instagram based brands. It can help you with audience demographics, tell you your top posts and the optimal times to engage your audience.
In the midst of the popularity of Facebook, Twitter and Instagram, it’s easy to forget Pinterest, another growing platform that is attracting more businesses by the day. Just like all other social media networks, Pinterest too has its own arsenal of social analytics tools. These tools will help your identify and even predict trends among your Pinterest followers, gauge your engagement with your audience, and determine the growth of your followers. If you upgrade to bigger plan levels, you stand to gain insights on Instagram as well. There are other great alternatives like Tailwind if you are just starting out on Pinterest and don’t a have as big of an online presence. One such great choice is Pinterest analytics. It provides some useful data though not as much as Tailwind, but it’s a great place to start if you are working with a tight budget and looking to save up for better plans in the future.
Social media influencers are quickly becoming a trend and a crucial part of most social media marketing efforts. As such brands need analytics tools to assess their influencer marketing platform. Tapinfluence helps you to crawl the internet and find an influencer that is right for your business and track their performance on campaigns. If influencer marketing is a staple for your business then this is a must have tool for you to help monitor and analyse your online campaigns.
Having online contests and handing out giveaways or prices to your participants is a great way to build some buzz around your business. However, the marketing campaign doesn’t come to a haunt once the price has been won, packaged and shipped. A savvy marketer takes it a bit further and analyses how the contest went and what insights to pick from it. This is where Shortstack jumps in to help you with some performance analytics on your contests.
It’s all fun and games organising contests and spreading the word, but this can turn out to be a futile free gift giving endeavour if no lessons are learnt at the end of it all. Shortstack will help you determine which kind of contests struck a cord with your audience and the engagement metrics brought on by the contest. The information you get will help you plan for better contests that are guaranteed to boost your business.This popular tool works well with Instagram , Facebook and Twitter and will greatly help you in your marketing campaigns as you will know what to do and what to avoid on your next campaign. This will save you on cash.