Getting your business online and thriving is a necessity in today’s day and age. Competing in an online space for your piece of the market pie can be done with a great website! Better yet, if you have products or services you can sell online, adding an eCommerce section to your website will bring in revenue almost immediately. As with any commercial or marketing project, you want the process to run smoothly which is why you should keep the following tips in mind when rolling out your website.
Choose a Reputable Web Designer Agency
By partnering with an established agency, you are guaranteed to get a professional-looking website built to your specifications and needs. You should have an idea of what you want your website to look like in terms of styles, themes and layout. The best way to communicate your needs to an agency is to get everything prepared for them beforehand so they are able to produce what you want. You will need to have images, product information or brochures on hand to better help them understand and layout your website.
Do the SEO Homework
Search Engine Optimization or SEO is an integral part of ensuring the success of your website. Speak to the web developers that are building your site about SEO. If the site is not built with optimization aspects in, you will most likely need a widget, or a plugin installed to help you with your SEO efforts. If you will be running your own SEO, start doing the research to get a better understanding of how it works and what you can do to make it work for you.
Link Social Media Platforms
Getting the word out about your website or business is the next step in getting internet users to visit your site and ultimately become clients. Social media is a powerful way of communicating with a large audience for free. Maximizing your reach on these platforms is relatively cheap too as you can use small budgets to market your page which encourages followers to visit your website.
Invest in Paid Adverts
Social media adverts are not the only way to market your website online, if you want to increase your brand awareness and reach optimal conversions, consider running Google Ads. With a combination of AdWords and social media marketing, you are bound to increase visits to your website quickly – allowing you to convert those users to buyers.
Create Content Schedules
As marketing and brand awareness is an ongoing activity, it will help if you can plan and schedule content ahead of time – by at least a month so that you keep the momentum of marketing your website up. A simple spreadsheet with the days and type of content you want to publish is a great way to start. Add deadlines to the sheet for yourself to streamline the process better.
Once your website is up and running, and you have done the work to make it a success online, you can start focusing on your analytics and statistics in order to improve on your marketing efforts month on month. Put in the hours and the leads will come.