Today we are definitely living in the information age and there is an endless amount of content available online. Whether you’re running a blog or a small business, content marketing is crucial to get your brand in front of your audience, engage with them, and get more followers and customers. But in such a crowded market, how do you avoid falling into the trap of your content simply blending in with the rest? The internet is saturated with content so ensuring that yours stands out from the crowd is certainly not always easy. Here are some useful tips to ensure that your content stands out and gets you noticed.
Keep On Top of Trends:
While it’s not a good idea to simply follow the crowd when it comes to content, staying on top of the latest trends in content is important to help you figure out what’s working right now and what isn’t. Understanding what’s likely to get noticed right now, like social media stories, short video clips, infographics and Instagram slideshows will help you put a content marketing plan together that’s likely to work well and grab the attention of your followers and customers. And, consider the likely content marketing trends for the future; find out more here: https://jbd.agency/blog/future-content-marketing.
It’s easy to look at what’s doing well out there right now and do something similar. But the problem with this is that you just end up producing content that’s much the same as everywhere else, with no reason for it to stand out. It’s always a better idea to come up with original and unique content that your readers or viewers are unlikely to find anywhere else. Conduct some original research, get expert opinions, and dig a little bit deeper to come up with interesting content that hasn’t already been covered a thousand times before.
Ask Your Audience:
You are creating content first and foremost for your customers, so it’s a wise idea to get them involved in the content planning process and find out from them what’s going to help your content stand out to them the most. Social media surveys, for example, are an easy way to ask your followers about the type of content that they would like to see more often.
Update and Recycle Content:
Content tends to become outdated quite quickly in the modern world, especially online. Even a few months or a year could lead to significant changes or updates in a certain industry or to a product or service. In fact, in some niches, the relevance of your site and content could be changed a lot in the space of just a few days or weeks. Since creating new content all the time can get exhausting, one ideal alternative is to update and recycle old content. Take a look at the content that you’ve created in the past and create new content to discuss what’s changed since then.
Great content is important for making your brand stand out. Keep these tips in mind to produce content that is unique and different.