Search engine optimization aims to increase ranking on search engine results pages. It’s ideal for websites to appear higher on search engines to increase people’s chances of seeing the page. If they do, they might decide to buy the products and services.
It might take a while for some users to choose, but it’s great that they already saw the website. They have an idea that the business exists. Eventually, these potential buyers will come back and decide to purchase what the business offers. With the help of the best Denver SEO companies, it’s even easier to move higher on search engine rankings.
What is an SEO landing page?
The SEO landing page refers to the page optimized for the search engines. It contains features that appeal to algorithms. They decide whether the page is valuable to the user or not. The goal is to match the landing page with the specific keyword so that when the users search for that keyword, the landing page will be one of the choices.
Determining if the landing pages are perfect for SEO is the first step. In creating the SEO landing page, it’s important to follow the best practices.
Publish a custom URL
It’s essential to have a custom URL so that it’s unique and easy to find. A generic set of words used for the URL isn’t necessarily friendly for the search engine. It also risks the possibility of mudding brand consistency. It misses the valuable search engine authority needed by the website to appeal to the users. In publishing the landing page to the company’s main domain, there’s an advantage of a minimal ranking boost when people start to search for the page’s keywords.
Determine the right keywords
Picking the right keyword to optimize is also crucial. Optimizing the wrong keywords won’t help boost the website’s rankings. The key is to combine different words relevant to the products and services offered by the business. It starts with the primary service or other suitable words. For local SEO, it helps to have the name of the city or town being optimized too. Long-tail keywords are easier to optimize since not too many people optimize them. However, really long keywords are low-impact. It means that the keywords don’t receive enough searches. Conversely, concise keywords are of high-impact but challenging to optimize. Established brands and companies with bigger resources optimize them. Competing with these companies can be challenging.
Strategic placement of the keywords
After determining which keywords to optimize, the next step is to strategically place them within the page. Avoid keyword flooding since Google doesn’t like it. Just because the keywords are all over the place doesn’t mean that they’re relevant to what users want to see. The keywords shouldn’t appear too often. The keyword can be on the title or title tag. It’s the set of words appearing on top after searching for information on Google.
The keywords should also appear on the meta description. It’s a short description of the page that will give the user an idea about the page before deciding to click on it. The meta description needs to be short but easy to understand. Header tags are also useful. They get arranged from H1 to H6. The keywords should appear on the subheadings. H1 is where they have to appear first since it sends a message to Google that it’s the most important set of words on the page.
Even the image file names matter. They need to have a descriptive file name. Google couldn’t see these images. The only way for them to get optimized is to have the right words on the file name. The keywords should appear on the file name to improve ranking.
Page length doesn’t matter
In search engine optimization, landing page length isn’t important. It’s a misconception that longer landing pages rank higher. The truth is that it needs to be short and straightforward. It’s not always about the length of the content, but how relevant it is. The information contained on the landing pages matters more than anything else. Of course, when the page is longer, it contains more useful details. However, if the information isn’t too useful, it won’t attract enough attention.
Fresh updates are important
After figuring out what to write on the landing page, it’s important to keep updating the page. There should be new content as often as possible. Google will reward hard work. It shows that the business wants to attract more attention. Even if the website succeeded in being one of the higher-ranked sites on Google, it’s not enough. Complacency might even pull the business down. It’s helpful to have updates that will make the page relevant each time a user searches for information. Recent successes don’t determine what will happen in the future.
There’s no problem in recycling old content that became a huge hit. However, there should be something new. Otherwise, Google will view it as an act of laziness. It’s also an attempt to go around the algorithms by publishing content that did well in the past. There should be new information available, and incorrect data from the past should no longer be there.
Allow the best Denver SEO companies to help
Determining how to make the landing pages appealing can be a difficult task. It’s even more challenging if other websites optimize the same set of keywords and offer the same products and services. It would be better to have an SEO company to do the job. With the experts working for the company, it’s easier to identify how to make the landing page rank higher.
It’s also crucial to identify what went wrong in the past. Learning from failed strategies will make it easier to do better moving forward. The good thing is that the best Denver SEO companies already saw a lot over time. They know the best practices that can help the website become more relevant. Optimizing the landing pages is a lot easier with the help of experts. It’s better than figuring out what works.