Every business pays a lot of attention and invests several resources to generate leads. In simple words, every lead has the potential for converting into a sale. This ‘sale’ is what can be considered as the life-blood of any business.
This is especially true of B2B businesses that always need to have a workable sales funnel in place. For a very long time, marketers have been trying to create the ideal lead generation program.
Everything from a multi-step form on a landing page to a well-executed email marketing campaign can be a lead generation tool. However, what works best is often specific to an industry and depends heavily on the optimization that is done.
In this article, we will look at seven top tips that will help businesses grow their sales with lead generation tools.
Starting with the Basics – What is a ‘Lead’?
You might have filled out forms for test drives, EMI calculators, etc. some or the other time in your life, right? What happens when you first express interest in a product or a service?
Just after you have filled in the form, you get a phone call from the company requesting you to elaborate on the nature of your query. This is in contrast to a cold call out of nowhere, where you have not even expressed an interest in the first place!
In very simple words, a lead for a business is an individual or any other business that has shown or taken some interest in availing a product or service.
For a business, following up on the same can mean a potential sales target. This is why brands run campaigns on social media and search engines directing you to a dedicated landing page. You fill in your contact information and the brand gets their ‘lead’.
List of 7 Tips to Grow your Sales with Lead Generation Tools
1 – Be Direct in your Call-To-Action (CTA)
No other proverb is as apt as don’t beat around the bush when it comes to lead generation. This is why experts point out that the CTA of your lead campaign should be simple, clear, and direct. Do not ask potential customers who have come on the landing page to do multiple things. Keeping one single focus delivers the best results for lead generation.
2 – Showcase the Value Proposition
Don’t make the mistake of showcasing your product or service as the ‘hero’ proposition. Rather, your messaging should show how the customers will be the real ‘hero’ when they avail of your product or service. Don’t fail to highlight what is in it for the customer. Freebies, offers, and discounts on hotel bookings, for example, are the value proposition you are looking for.
3 – Create Simple Content that will be Well-Received
The content on a lead generation page does not need to be complicated. It has to be simple and optimized so that people do not get confused. You want the maximum number of people to understand what is written and is being conveyed on the lead generation page. This includes the details you are asking for on the forms on the pages.
4 – Use Multi-Step Forms as against Web Forms
Marketers seem to have hit the jackpot as far as multi-step forms come. These forms are not your standard web forms. Rather, they are forms that are interactive, engaging, and have shown to deliver a much higher conversion rate. With things like progress bars and simple infographics, you can make the potential customers feel excited about filling in the forms.
5 – Don’t Ignore Email Marketing for Lead Generation
Yes, Email Marketing works big time even in 2021! You need to understand that this can be the starting point of connecting with customers, taking them to a landing page and the final form fill up. In terms of ROI, Email Marketing still outscores everything from ads on search engines to social media marketing campaigns.
6 – Focus on the Design and Optimization of your Landing Page
Did you know 70% of all arrivals on a landing page come through a mobile device? This means that responsiveness and optimization need to be concentrated on. Having an attractive, yet simple design is a great starting point. The UI and UX experience indeed play an important role in determining the retention and bounce rates on lead generation campaigns.
7 – Have a Chat Option on your Lead Generation page
Many businesses tend to use their website home page or their contact us page for running lead generation. However, even when you might think that you have covered all the probable questions on the page, customers might have yet some more. Chatbots can help in initiating conversations and mimic the experience of a real-life representative from the company.
The Bottom Line
Following the above tips will help you optimize your lead generation campaigns and help with sales. While thinking about a lead generation campaign looks fairly easy, there is more than meets the eye. While you need to stick to the basics, you also need to complement the same with the most innovative technological solutions on offer.
About The Author
Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth, and dealing with all promotional and media channels.