10 Best Ad Tracking Software: The Data-Driven Ranking

Welcome to the world of ad tracking software! Have you ever wondered how marketers analyze their ad campaigns to optimize their performance? How do they track the effectiveness of their ads and make data-driven decisions? Well, it all starts with the right ad tracking software. This powerful tool allows marketers to monitor the success of their campaigns, measure ad analytics, and gain valuable insights into their ad performance. But with so many options out there, which ad tracking software should you choose? In this article, we will explore the top 10 ad tracking software options and uncover the data-driven ranking. Get ready to elevate your ad game and find the perfect tool for your needs.

Google Analytics: The Most Popular and Integrated Solution

Google Analytics is widely used for website analytics and performance tracking. It offers comprehensive data and integrates with most ad networks, landing page builders, and other software. With its robust features, Google Analytics provides valuable insights into user behavior, traffic sources, and page performance, allowing you to optimize your website and marketing campaigns.

However, despite its popularity, Google Analytics does have its limitations and challenges. One of the key concerns for marketers is the switch to Google Analytics 4, which introduces new features and data models that may require a learning curve and adaptation. Additionally, for European advertisers, GDPR compliance is a crucial consideration when using Google Analytics. It’s important to ensure that the data collection and processing practices align with GDPR regulations to protect user privacy.

Furthermore, Google Analytics is primarily designed to track pages that you control. While it offers some capabilities for tracking third-party offers, reporting conversions using postbacks can be limited. If your marketing campaigns heavily rely on third-party platforms or require advanced conversion tracking, you may face certain challenges with Google Analytics.

Another factor to consider is data ownership. As you use Google Analytics, it’s important to understand that the data collected is owned and used by Google for various purposes. While the tool itself is free to use, you trade off some control over your data in exchange for its features and functionality.

Google Analytics Pros:

  • Comprehensive website analytics and performance tracking
  • Integration with numerous ad networks and software
  • User-friendly interface and customizable reports

Google Analytics Cons:

  • Learning curve with the transition to Google Analytics 4
  • GDPR compliance concerns for EU advertisers
  • Limitations in tracking third-party offers and reporting conversions using postbacks
  • Data ownership by Google
Feature Availability
Comprehensive Website Analytics Available
Data Integration with Ad Networks Available
Learning Curve with Google Analytics 4 Challenging
GDPR Compliance Concerns for EU Advertisers
Tracking Third-Party Offers Limitations
Conversions using Postbacks Limitations
Data Ownership Owned by Google

Voluum: A Versatile and Privacy-Oriented Ad Tracker

When it comes to ad tracking platforms, Voluum stands out as a powerful and flexible solution for campaign management and optimization. This paid platform is packed with features that give advertisers the tools they need to run successful ad campaigns.

One of the key advantages of Voluum is its commitment to privacy. With the General Data Protection Regulation (GDPR) compliance, Voluum ensures that your data is handled securely and in accordance with EU regulations. This makes it an ideal choice for advertisers based in the EU who prioritize data protection and ownership.

In addition to its privacy-oriented approach, Voluum offers a range of features for campaign management. For example, it allows for automatic A/B testing, which enables advertisers to test different variations of their ads and determine the most effective options. This feature alone can help optimize ad performance and maximize return on investment.

Moreover, Voluum provides API integrations with popular ad platforms, allowing advertisers to seamlessly connect their campaigns across different channels. This integration capability streamlines the campaign management process, making it easier to track and analyze ad performance.

If you work with third-party offers, Voluum has got you covered. It provides the ability to track and manage third-party offers, ensuring accurate attribution and transparent reporting.

One of the standout features of Voluum is its robust anti-fraud solutions. With a decade of experience in the industry, Voluum has developed advanced mechanisms to detect and prevent fraudulent activities. This helps advertisers to protect their budgets and ensure that their ad campaigns are targeting real, engaged users.

Although Voluum offers powerful features, it may seem intimidating for beginners. However, Voluum provides extensive educational resources, including guides, tutorials, and support, to help advertisers navigate the platform and make the most of its capabilities.

With its versatility, privacy-oriented approach, and comprehensive feature set, Voluum is a top choice for advertisers looking to take their campaign management to the next level.

Thrive: An Ad Tracker for Performance Marketers

Thrive is an ad tracking software designed specifically for performance marketers like you. If you’re looking for a tool that caters to your needs and helps you thrive in the competitive world of advertising, Thrive is worth considering.

With Thrive, you gain access to a wide range of tracking options that allow you to monitor your ad campaigns with precision. Whether it’s tracking visits, clicks, impressions, or conversions, Thrive provides the data you need to understand the performance of your ads.

One of the standout features of Thrive is its AI optimization algorithms. These algorithms analyze your campaign data and provide insights that can help you optimize your ads for better results. By utilizing AI technology, Thrive takes your performance marketing to the next level.

To ensure the quality of your traffic, Thrive also comes equipped with advanced bot filters. These filters help eliminate fraudulent or low-quality traffic, ensuring that the data you collect is accurate and reliable.

Thrive recognizes the importance of native ad networks in performance marketing. That’s why it integrates seamlessly with popular native ad networks, allowing you to easily track your campaigns and maximize your results. Whether you’re running campaigns on Taboola, Outbrain, or any other native ad network, Thrive has you covered.

In addition to its tracking capabilities, Thrive offers powerful automation features through its integration with AdGenius.ai. This allows you to streamline your workflows and save valuable time while managing your ad campaigns. With automation, you can focus on the tasks that truly matter and drive your performance marketing success.

While Thrive may not have every feature of other ad tracking software, it is specifically tailored to meet the needs of performance marketers. With its comprehensive tracking options, AI optimization algorithms, integration with native ad networks, and powerful automation features, Thrive provides the tools you need to thrive in the competitive world of performance marketing.

Now, let’s take a look at a comparison of the key features offered by Thrive and other ad tracking software in the market:

Thrive Competitor 1 Competitor 2
Tracking Options
AI Optimization Algorithms
Bot Filters
Integration with Native Ad Networks
Automation Features

Braxx: A Niche Ad Tracking Software for Native Advertising

When it comes to native advertising, Braxx stands out as a specialized ad tracking software that caters to the unique needs of native advertisers. With its focus on native advertising, Braxx offers a range of features and capabilities that are specifically designed to optimize and track campaigns in this niche.

One of the key strengths of Braxx is its robust A/B testing functionality. This feature allows native advertisers to experiment with different ad variations to identify the most effective combinations for maximizing conversions and engagement.

Another standout feature of Braxx is its automation capabilities. The software streamlines the ad tracking process by automating repetitive tasks, freeing up time for marketers to focus on strategy and optimization. This automation feature ensures that the tracking and analysis of native ads are efficient and accurate, saving valuable time and effort.

Integrating with popular native ad networks is effortless with Braxx. The software seamlessly connects with these networks, allowing advertisers to conveniently consolidate their campaigns and data in one centralized platform. This integration enhances the efficiency of campaign management and provides comprehensive insights for better decision-making.

Additionally, Braxx offers integration with Google Analytics, enabling users to fetch data from this powerful website analytics tool. This integration enriches Braxx’s own analytics with valuable data from Google Analytics, providing a more comprehensive and informed view of ad performance.

Enjoy Bulk Editing and Multi-Currency Support

Braxx recognizes that native advertisers often deal with large volumes of ads, making bulk editing a crucial capability. The software simplifies the editing process by allowing users to apply changes to multiple ads simultaneously. This bulk editing feature saves time and streamlines the workflow for native advertisers managing large-scale campaigns.

Moreover, Braxx understands the global reach of native advertising campaigns. To accommodate advertisers targeting diverse audiences, the software offers multi-currency support. This feature ensures that advertisers can accurately track and analyze the performance of their campaigns in different currencies, providing a complete understanding of their international efforts.

Braxx: Streamline Your Native Advertising Campaigns

Braxx’s niche focus on native advertising, along with its robust A/B testing, automation features, and integration capabilities, positions it as a powerful tool for native advertisers. With Braxx, marketers can optimize their native ad campaigns, achieve better results, and make data-driven decisions for improved ROI.

Key Features of Braxx
Feature Description
A/B Testing Allows for testing different ad variations to identify the most effective combinations for maximum conversions and engagement.
Automation Streamlines ad tracking processes by automating repetitive tasks, improving efficiency, and accuracy.
Integration with Native Ad Networks Seamlessly connects with popular native ad networks, centralizing campaign management and providing comprehensive insights.
Integration with Google Analytics Fetches data from Google Analytics, enriching Braxx’s own analytics with valuable website data for a more informed view of ad performance.
Bulk Editing Allows for simultaneous editing of multiple ads, streamlining the workflow for managing large-scale native ad campaigns.
Multi-Currency Support Accurately tracks and analyzes campaign performance in different currencies for advertisers targeting diverse audiences.

Trackier: A Versatile Ad Tracking Software for iGaming and Ecommerce

Trackier is a comprehensive ad tracking software that offers versatility in tracking web and mobile traffic. This software is not limited to one industry, making it suitable for various sectors such as iGaming operators, ecommerce store owners, and mobile app owners.

With Trackier, you can seamlessly integrate with popular tools, ad networks, and platforms, consolidating all your marketing channels into one convenient dashboard. This integration allows for efficient campaign management and tracking, giving you a real-time overview of your marketing efforts.

While specialized ad tracking software may offer more detailed data, Trackier provides a holistic view of your marketing channels, allowing you to analyze and optimize your campaigns effectively. The software offers multi-point attribution, enabling you to understand the impact of each touchpoint in the customer journey.

To demonstrate the versatility and capabilities of Trackier, here is a table comparing its features with other ad tracking software:

Features Trackier Specialized Ad Tracking Software
Multi-point attribution
Integration with popular tools and platforms
Web and mobile tracking
Granularity of data ⭐⭐ ⭐⭐⭐⭐⭐
Industry-specific features ⭐⭐⭐⭐⭐

As you can see, Trackier offers a comprehensive set of features for tracking and analyzing your marketing campaigns. While it may not have the same level of granularity as specialized ad tracking software, it compensates with its versatility and ability to cater to various industries.

Now, let’s take a closer look at how Trackier benefits different sectors:


For ecommerce store owners, Trackier provides valuable insights into customer behavior, allowing you to optimize your advertising strategies and maximize conversions. The software’s multi-point attribution feature helps you identify the most effective channels and touchpoints in the customer journey, enabling you to allocate your marketing budget more efficiently.

iGaming Operators

iGaming operators can leverage Trackier’s tracking capabilities to analyze player acquisition, retention, and monetization. The software’s integration with popular ad networks and platforms provides a comprehensive view of your marketing efforts, helping you make data-driven decisions to improve player acquisition and increase player lifetime value.

With Trackier, you can easily track and attribute conversions across multiple channels, ensuring accurate ROI calculations and optimizing your marketing strategies accordingly.

To visualize the benefits of Trackier for iGaming operators and ecommerce store owners, here is an image that captures the essence of the software:

With Trackier’s versatile ad tracking software, you can streamline your marketing efforts, optimize your campaigns, and achieve your business goals. Whether you are in the iGaming industry or own an ecommerce store, Trackier provides the essential tools you need for effective ad tracking and campaign optimization.

Rank Tracking Tools: Essential for SEO Professionals

As an SEO professional, you understand the importance of monitoring website rankings and evaluating the effectiveness of your SEO efforts. To achieve this, rank tracking tools are absolutely essential. These tools provide valuable insights into keyword performance, competitor analysis, and reporting, empowering you to make data-driven decisions for your SEO strategy.

There are various rank tracking tools available, each offering unique features and different levels of data accuracy. Let’s take a look at some popular options:

  • Semrush: Semrush is a comprehensive SEO suite that offers in-depth keyword analysis, competitor research, and data visualization to help you optimize your website rankings.
  • SEO Tester Online: SEO Tester Online provides keyword tracking, on-page optimization suggestions, and backlink analysis, making it a reliable tool for SEO professionals.
  • Ahrefs: Ahrefs is known for its extensive backlink analysis capabilities and offers advanced keyword research features to boost your SEO efforts.
  • Nozzle: Nozzle is a rank tracking tool that specializes in real-time and historical SERP (Search Engine Results Page) data, providing valuable insights for SEO optimization.
  • Advanced Web Ranking: Advanced Web Ranking allows you to track rankings across multiple search engines and offers comprehensive reporting and data visualization options.
  • Moz Pro: Moz Pro provides a wide range of SEO tools, including rank tracking, website auditing, backlink analysis, and keyword research, making it a popular choice among SEO professionals.

Each tool mentioned above has its own strengths, whether it’s comprehensive SEO performance data, all-in-one SEO suites, advanced keyword analysis, or data visualization. Choose the tool that aligns best with your specific needs and preferences to enhance your SEO efforts and drive better organic traffic to your website.

Alternative Analytics Tools: A Different Approach to Website Analytics

While Google Analytics is a widely used website analytics tool, there are several alternative options available that offer different approaches and features. These alternative analytics tools provide unique functionalities to meet your specific needs and preferences, ensuring a more user-centric approach and enhanced data privacy and ownership.

Here are some notable Google Analytics alternatives:

  1. Semrush: Semrush is a comprehensive SEO platform that offers powerful website analytics features. It provides in-depth data on website performance, including organic search traffic, keyword rankings, and competitor analysis.
  2. Hotjar: Hotjar is a user-centric analytics tool that allows you to understand user behavior through heatmaps, session recordings, and user feedback. It provides valuable insights into how users interact with your website.
  3. Matomo: Matomo is an open-source analytics platform that gives you full control over your data. It offers a range of features, including website analytics, goal tracking, and customizable reports.
  4. Plausible: Plausible is a lightweight and privacy-focused alternative to Google Analytics. It provides simple and transparent website analytics while respecting user privacy and data ownership.
  5. MixPanel: MixPanel is an advanced analytics platform that focuses on tracking user actions and events. It allows you to analyze user behavior, funnel performance, and retention rates.
  6. Woopra: Woopra is a real-time analytics platform that offers comprehensive customer journey tracking. It helps you understand how users interact with your website or application at every stage of their journey.
  7. Fathom: Fathom is a privacy-focused analytics tool that provides simple yet insightful website analytics. It offers privacy-friendly tracking and data ownership, with a focus on transparency and ease of use.
  8. Heap: Heap is an automated analytics platform that captures every user interaction on your website. It allows you to retroactively analyze user data and uncover insights without the need for explicit event tracking.
  9. Piwik Pro: Piwik Pro is an enterprise-grade analytics platform that provides advanced website analytics features, data governance, and regulatory compliance. It offers customizable reports, dashboards, and data visualization options.
  10. Voluum: While primarily known as an ad tracking software, Voluum also offers website analytics features. It allows you to track and analyze website performance metrics, user behavior, and conversion data.

Choosing an alternative analytics tool depends on your specific requirements and priorities. Consider factors such as the level of data privacy, user-centric analytics features, data ownership, and flexibility in customization. Evaluate the different tools based on their strengths and limitations to find the one that best fits your needs.


In conclusion, ad tracking software and analytics tools are vital for optimizing your ad campaigns and tracking your website’s performance. Whether you opt for popular choices like Google Analytics or explore alternative tools, it’s crucial to consider factors such as data privacy, functionality, scalability, and integration capabilities. Each tool has its own strengths and limitations, so finding the right fit for your specific needs is essential.

By utilizing the best ad tracking software and analytics tools, you can make data-driven decisions and effectively optimize your advertising campaigns for success. These tools provide valuable insights into user behavior, conversion rates, and ad performance, allowing you to identify areas for improvement and make informed marketing decisions.

Moreover, ad tracking software helps you analyze the effectiveness of your campaigns, track key metrics like click-through rates and conversions, and measure your return on investment. Analytics tools, on the other hand, enable you to monitor website performance, understand visitor behavior, and identify opportunities for site optimization.

Ultimately, by leveraging the power of ad tracking software and analytics tools, you can gain valuable insights, enhance your marketing strategies, and maximize the success of your advertising campaigns.


What is ad tracking software?

Ad tracking software is designed to record and track user-generated events throughout a marketing campaign funnel. It allows marketers to analyze data and optimize their funnels.

Who can benefit from using ad tracking software?

Ad tracking software works for individual marketers, in-house marketing departments, agencies, and anyone interested in tracking the performance of their website.

What data does ad tracking software provide?

Ad tracking software provides various data such as visits, clicks, impressions, conversions, CTR, CR, eCPA, cost, profits, and ROI. It can also analyze traffic details like device type, country of origin, and browser type.

How do I choose the right ad tracking software?

When choosing the right ad tracker, consider factors like cost, features, data ownership, data volumes, and server uptime.

Is Google Analytics a good ad tracking software?

Google Analytics is widely used for website analytics and performance tracking. It offers comprehensive data and integrates with most ad networks, landing page builders, and other software.

What are the limitations of Google Analytics?

The switch to Google Analytics 4 can be confusing for marketers, and GDPR compliance can be a concern for EU advertisers. Additionally, Google Analytics may not be suitable for tracking third-party offers or reporting conversions using postbacks.

What is Voluum?

Voluum is a paid ad tracking platform that offers various features for campaign management and optimization. It is fully GDPR-compliant and privacy-oriented, making it suitable for advertisers in the EU.

What features does Voluum offer?

Voluum allows for automatic A/B testing, API integrations with popular ad platforms, and tracking of third-party offers. It is known for its reliability, anti-fraud solutions, and decade-long experience in the industry.

Who is Thrive ad tracking software designed for?

Thrive is an ad tracking software designed for performance marketers. It offers various tracking options, AI optimization algorithms, and bot filters. It is a solid choice for performance marketers, especially for those running campaigns on native ad networks.

What is Braxx?

Braxx is an ad tracking software specifically designed for native advertising. It offers features like robust A/B testing, automation, and integration with popular native ad networks. It is focused on providing solutions for native advertisers.

What is Trackier?

Trackier is a versatile ad tracking software that can track web and mobile traffic. It is suitable for iGaming operators, ecommerce store owners, and mobile app owners. It integrates with popular tools, ad networks, and platforms, allowing users to connect all the marketing channels in one dashboard.

Why are rank tracking tools essential for SEO professionals?

Rank tracking tools are essential for SEO professionals to monitor website rankings and track the effectiveness of SEO efforts. They provide insights into keyword performance, competitor analysis, and reporting.

What are some popular rank tracking tools?

Some popular rank tracking tools include Semrush, SEO Tester Online, Ahrefs, Nozzle, Advanced Web Ranking, and Moz Pro. Each tool offers different features such as comprehensive SEO performance data, all-in-one SEO suites, and keyword analysis.

Is Google Analytics the only option for website analytics?

While Google Analytics is a popular website analytics tool, there are alternative analytics tools available. Some notable alternatives include Semrush, Hotjar, Matomo, Plausible, MixPanel, Woopra, Fathom, Heap, Piwik Pro, and Voluum.

What should I consider when choosing an alternative analytics tool?

When choosing an alternative analytics tool, consider factors such as data privacy, functionality, scalability, and integration capabilities.