Author: Lorelei

App UI Design: The Basics Uncovered

Once upon a time, they were only reserved for the large corporations. Now, at least it feels, every man and his dog has an app for his business. Part of this might be due...

Summer Is Here: Fun Things to Do in Edmonton

If you are already there, or you are planning on visiting soon, Alberta’s capital city Edmonton is a vivid, multicultural, and dynamic city, that offers a huge and diverse variety of places and activities...

5 Tips That Leads To Valuable Competitive Insights

Many marketers use Google Alerts. For themselves and the competitors. Or they get an email every time with ‘see what competitor X is doing’. This enormous amount of competitive intelligence is not always used...

Do You Believe in Honest Sponsored Blog Posts?

The discussion is often about: tweets for which people get paid, Facebook pages that have to pay to be seen and Google that knows exactly where we have been or what we want through...

What Do Companies Need Now: Data-Driven Marketers

The more (digitally) recorded data becomes available, the more critical the collection and analysis becomes. Yet the majority of organizations still do not work data driven. And if this is the case, then analytics...

3 Common Beginners’ Pitfalls of Link Building

Link building is one of the strategies to make your website rank higher in Google’s search results. Link building is about obtaining relevant backlinks that refer to your own website. Google keeps an eye...

Web designers: To Code or Not to Code?

The questions that many web designers have asked themselves – at least, I do: what kind of web designer am I? Where is my web design power? In the wireframes, the workflows, the interaction?...