Yesterday, I finally decided to subscribe to aWeber. After hearing a lot of positive reviews about them, and after seeing them in use by some of the most popular websites online, I thought they are worth a try, since even though they are not all that cheap, they offer a 30-days money back guarantee so I won’t lose anything by giving them a shot. What I can say now already is that for the few dozens of dollars a month you can boost your readers count, and get the visitors to return to your website. Now I see, it is no surprise that web moguls like Copyblogger, ProBlogger and JohnChow use some kind of email newsletters tool, other than the free Feedburner.
It took me about a day to figure how things work, but the generous amount of videos they provide users with were truly handy. What I did not take into account though, is that Feedburner readers would need to opt-in again before aWeber will send them any mails, and once they do, they will get blog broadcasts both from aWeber and Feedburner, which means I lose some of my readers because not everyone is going to re-opt-in (over the past 24 hours, only 1/4 confirmed their email address), and at the same time — I will bomb with same feed those poor souls who did opt in and will now receive updates both through Feedburner and aWeber (don’t worry, I am working on fixing that!). Anyway, So here my brief overview so far:
- Very easy to use interface, very detailed statistics and very customizable.
- Ability to customize your regular Feed updates (for those who subscribed to your FeedBurner by email), you can preview example of my last newsletter.
- Reporting the subscribers to Feedburner, which makes your feedburner readers count on the cricklet grow nicely and rapidly (it already jumped to 1000+ readers over night and I expect this number to multiply itself soon.
- Unlimited emails to send. Newsletters, feed updates, follow ups.
- It’s very easy to “persuade” people into subscribing, especially if you offer something in return (such as our upcoming premium Freebies).
- In-Built spam indicator that can alarm you if your email contains something that might get marked as spam by someone’s email client.
- Excellent support. I already tried the live chat and email support out, 100% satisfaction, and I was asking questions that were milled over the in FAQ section yet they politely explained every detail instead of sending me to read the FAQ, like some support services do.
- Expensive. Since aWeber allows users such a convenient and easy way to subscribe, the number of subscribers will grow tremendously and extremely fast, which will soon enough start draining your pocket.
- Unsubscribed readers still count towards the number of readers you are paying for (unless you delete them manually and they do not count any longer). This is a con because, hypothetically speaking, if you are on a vacation and a great deal of your readers unsubscribed, yet a lot of new readers subscribed, you could be jumping into a new pricing category and your credit card will be charged accordingly unless you pay attention in time and delete the unsubscribed readers from a database.
- Readers need to opt-in, even if they already double opt-in in previous mailing program you used (mailChimp, Feedburner, etc). Needless to explain why is it bad because lazy online readers are not going to opt-in over and over, or simply forgetting to opt-in using the one and only email aWeber sends you can cost you in a reader.
- Losing Traffic and Ad clicks. Just like with any email marketing, when users get the content directly to their email, with no ads, no extra time waiting for the page to load, the user has no real reason to visit the blog. Hence the bigger is your email readership, the smaller are the chances to have your Adsense clicked and traffic raise.
- Comments go down. When user finishes to read and sees the comments form, he is more likely to comment as opposed to situation when he gets the article to his email box, reads and just continues to read another email. He won’t go to your site to read or leave a comment, unless the topic really touched him.
- Unlike Feedburner, you must disclose your physical address when using aWeber (or any other email newsletters tool) and you don’t always want to tell each and everyone one online who clicked on your email subscription — where exactly do you live, as well as your home and cellphone number.
As you can see, at the moment I have picked more con’s than pro’s, but it cold be my beginner’s observation and hope I will be able to post more positive overviews of the service.