Let me tell you a horror story that took place a few years ago. A company where one of our employees did an internship, (an online auction website), had launched a completely new website. The consequence: a gigantic decline in…

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  If you are the owner of a business and use a blog to promote that business, you already realize what a worthwhile endeavor this is for the prospects of your company. Blogs are a great way to communicate with…

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The GDPR has consequences for all digital marketing channels, including the SEA. In this article, I want to inform SEA specialists about how they should take GDPR into account in a given situation. I zoom in on the consequences for…

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Choosing the right web CMS is no snap. People regularly ask me what they should pay attention to during this important choice. A question that is more difficult than it seems, because there is no ready-made answer. Different systems respond…

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We trust all our questions to Google. We base our - more and less critical - decisions on information that online search engines provide us with. Google also knows that people trust Google. And the company wants to keep it…

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Website design has gained a lot of importance in the digital world ever since value-proposition became the key contributor to business development and sales. The value of a website can be increased a lot just by adopting the latest design…

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In recent years, programmatic advertising has become very popular in the online marketing world. Reason? The automation of advertising sales offers efficient opportunities for marketing messages to individuals on a large scale. Unfortunately, a piece of human control has also…

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The homepage is now often seen as the front door of the online store. Nevertheless, shoppers end up more and more directly on the product page, for example via social media or an e-mail link. This means that you have…

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Starting an eCommerce store could be one of the best ways to start your business. This is your chance to enter an industry you’ve always wanted to be in, going into this can enable you to work within an industry…

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The competition in the eCommerce world is already intense, and with around a third of American businesses yet to launch a website of their own, the market is set to get even more crowded in years to come. Attempting to…

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