Category: Social Marketing

e-Shops: Your Product Page Is Your New Homepage

The homepage is now often seen as the front door of the online store. Nevertheless, shoppers end up more and more directly on the product page, for example via social media or an e-mail...

Three Digital Marketing Tools Every Business Needs

The competition in the eCommerce world is already intense, and with around a third of American businesses yet to launch a website of their own, the market is set to get even more crowded...

5 Essential Tips For Starting An Online Chat on Your Website

The need for quick and direct contact is increasing actively among online consumers. Customer contact channels such as live chat are thus gaining in popularity. The low threshold and speed of the channel ensure...

Starting a Vlog? The 5 Most Striking Video Trends In 2018

Video. You can no longer ignore this year. What are the trends in the field of video marketing in 2018? My five favorite trends on a YouTube! 1. LinkedIn native video I did not...

Profit & Meaning: What Purpose Companies Serve

Companies are working on giving meaning (the “why”) and a higher goal (purpose) to bind customers and employees. A tight one-liner about ‘the why’ and ‘what’ of the organization could, according to many types...

Why Is Blogging Important in 2018?

There is a fascinating discussion out there as to whether blogging is still necessary for today’s social media marketing scene. Regardless if you are a tiny company or a multinational business, blogging is essential...