Category: Internet

The Benefits Of Header Bidding & The Consequences For Advertisers

The term header bidding is not new in programmatic advertising. Especially in the United States, adoption is well advanced. 71.6% of the publishers already use the technology. More and more Dutch publishers are now...

The Impact Of The GDPR On Digital Advertising

The Impact Of The GDPR On Digital Advertising

The GDPR has consequences for all digital marketing channels, including the SEA. In this article, I want to inform SEA specialists about how they should take GDPR into account in a given situation. I...

Programmatic Advertising: Prevent Fraud With ads.txt

In recent years, programmatic advertising has become very popular in the online marketing world. Reason? The automation of advertising sales offers efficient opportunities for marketing messages to individuals on a large scale. Unfortunately, a...

5 Essential Tips For Starting An Online Chat on Your Website

The need for quick and direct contact is increasing actively among online consumers. Customer contact channels such as live chat are thus gaining in popularity. The low threshold and speed of the channel ensure...

Collaboration via VR: 3 Tools Tested & Compared

‘The New Way of Working’ and agile and scrum are hard to imagine in the modern office garden. The first promises us flexibility in where and when we work. The second brings us together...

The Whole Truth About Flack Fridays Sales

Have Black Friday records been broken? In advance, most of the media agreed: Black Friday 2018 will be a resounding success. With catchy headlines like: “Black Friday finally broken through European web shops” and...

5 Plugins to make your WordPress website AVG (GDPR) proof

With the upcoming enforcement of the new privacy law (called AVG or GDPR), there are all kinds of plugins on the market that help you prepare your WordPress website for the AVG (GDPR). In...