If you haven’t already considered it, you should be looking at hashtags as a means of building your business. While there are many be other ways to build your brand, increase your influence, and generate online traffic, using hashtags on…

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YouTube has been one of the most popular social media platforms for more than 10 years. With more than 1 billion users, the video site is the largest search engine after Google. It is an important tool for companies and…

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Many online marketers would sign up for 25% online growth within half a year. If you add that the competition is growing by 75% in the meantime, then they think twice. Increasing available information leads online marketers to a different…

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Effective lead generation is important because as a marketer you want to generate relevant leads with a high chance of new customers. Moreover, it is one of the main reasons for applying content marketing. The exact definition of a lead…

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Since the call to remove your Facebook account, there is a debate in Europe about this subject. The last days I have seen a lot of sense and nonsense pass by. Time for an explanation. Because what is it really…

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The term header bidding is not new in programmatic advertising. Especially in the United States, adoption is well advanced. 71.6% of the publishers already use the technology. More and more Dutch publishers are now also looking at the possibilities. This…

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The GDPR has consequences for all digital marketing channels, including the SEA. In this article, I want to inform SEA specialists about how they should take GDPR into account in a given situation. I zoom in on the consequences for…

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The labor market is tight (that is how all my articles start lately). It is an open door, but really true. Mass hiring is often still possible if you know where to throw the euros, but get real quality? That…

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In recent years, programmatic advertising has become very popular in the online marketing world. Reason? The automation of advertising sales offers efficient opportunities for marketing messages to individuals on a large scale. Unfortunately, a piece of human control has also…

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The need for quick and direct contact is increasing actively among online consumers. Customer contact channels such as live chat are thus gaining in popularity. The low threshold and speed of the channel ensure that companies that use the channel…

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