Voice Search, Visual Search & Chatbots: That’s How You Generate Leads
Effective lead generation is important because as a marketer you want to generate relevant leads with a high chance of new customers. Moreover, it is..
The Benefits Of Header Bidding & The Consequences For Advertisers
The term header bidding is not new in programmatic advertising. Especially in the United States, adoption is well advanced. 71.6% of the publishers already use..
The GDPR has consequences for all digital marketing channels, including the SEA. In this article, I want to inform SEA specialists about how they should..
Programmatic Advertising: Prevent Fraud With ads.txt
In recent years, programmatic advertising has become very popular in the online marketing world. Reason? The automation of advertising sales offers efficient opportunities for marketing..
5 Essential Tips For Starting An Online Chat on Your Website
The need for quick and direct contact is increasing actively among online consumers. Customer contact channels such as live chat are thus gaining in popularity...