Nowadays it’s getting harder to reach customers through conventional channels like the phone and email. Many businesses find phone calls going through to voicemail and marketing calls are seldom returned. Average email open rates are about 20% which means 8…

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Most people move their websites because the service that they are getting is not what they need. If you are only moving your site because you think hosting might be better on the other side, you might want to reconsider.…

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Cloud Computing as a technology is big in the job market right now. It is one of the desired domains to move into for most tech professionals. We all know how Cloud Computing helps in storing and managing data for…

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Business owners have a lot of responsibilities on their shoulders, and while some might think that securing their capital should be one of their top priorities, there are some other aspects that are equally important. A good example is data…

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If you haven’t already considered it, you should be looking at hashtags as a means of building your business. While there are many be other ways to build your brand, increase your influence, and generate online traffic, using hashtags on…

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YouTube has been one of the most popular social media platforms for more than 10 years. With more than 1 billion users, the video site is the largest search engine after Google. It is an important tool for companies and…

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Many online marketers would sign up for 25% online growth within half a year. If you add that the competition is growing by 75% in the meantime, then they think twice. Increasing available information leads online marketers to a different…

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The more (digitally) recorded data becomes available, the more critical the collection and analysis becomes. Yet the majority of organizations still do not work data driven. And if this is the case, then analytics is an integral part of the…

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Effective lead generation is important because as a marketer you want to generate relevant leads with a high chance of new customers. Moreover, it is one of the main reasons for applying content marketing. The exact definition of a lead…

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Since the call to remove your Facebook account, there is a debate in Europe about this subject. The last days I have seen a lot of sense and nonsense pass by. Time for an explanation. Because what is it really…

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