19+ Best Free Business Analytics Software You Need in 2024

19+ Best Free Business Analytics Software You Need in 2024 - free business analytics software

Analytics has become increasingly important for businesses of all sizes. From small startups to large enterprises, analyzing data and gaining insights has proven to be a powerful tool for making informed decisions and staying ahead of the competition. But with so many options available, how do you find the best business analytics software that suits your needs?


Cube is a unique spreadsheet-native FP&A software that empowers finance and sales teams to drive better planning and performance without changing how they work. With Cube, you can seamlessly integrate your financial planning and data analysis processes, making it easier than ever to consolidate and analyze your data. The automated data consolidation feature saves you time and effort by automatically gathering all your financial information in one place.

Additionally, Cube offers sharable planning templates, allowing you to collaborate with your team and streamline your planning processes. The customizable dashboards and reports provide clear visualizations of your financial data, enabling you to make data-driven decisions. With scenario planning and analysis, you can model different scenarios and evaluate the potential impact on your business.

One of the standout features of Cube is its bidirectional Excel and Google Sheets integration. This integration allows you to easily import and export data between Cube and your preferred spreadsheet software, ensuring smooth data flow and minimizing manual data entry errors.

Features Pricing
Automated data consolidation Starts at $1,250/month for lean finance teams and $2,450/month for companies looking to scale
Sharable planning templates
Customizable dashboards and reports
Scenario planning and analysis
Bidirectional Excel and Google Sheets integration


Pipedrive is a cloud-based Sales CRM and pipeline management solution designed to help businesses convert potential deals into successful sales. With its intuitive interface and powerful features, Pipedrive streamlines your sales process from start to finish.

Key Features:

  • Sales Pipeline Management: Pipedrive offers a visual sales pipeline that allows you to track your deals and prospects at every stage of the sales process. You can easily drag and drop deals, set reminders, and stay organized.
  • Sales Reporting Tools: Gain valuable insights into your sales performance with Pipedrive’s sales reporting tools. Generate customized reports, analyze your team’s performance, and make data-driven decisions to drive success.
  • Goal Monitoring: Set targets and monitor your team’s progress towards achieving sales goals. Keep everyone motivated and aligned with Pipedrive’s goal tracking features.
  • Integrations: Pipedrive seamlessly integrates with other popular CRM tools, allowing you to leverage existing systems and workflows. Sync your contacts, automate data transfer, and enhance collaboration.

Pipedrive offers a free trial so you can experience its capabilities firsthand. After the trial, you can choose from four pricing plans based on your business needs and team size. The plans range from $9.90 to $59.90 per user per month, billed annually.

Plan Price Features
Essential $9.90/user/month Core CRM features
Advanced $19.90/user/month Advanced CRM features + email tracking
Professional $39.90/user/month Advanced CRM features + workflow automation
Enterprise $59.90/user/month Advanced CRM features + advanced reporting


When it comes to leveraging artificial intelligence (AI) for sales forecasting and customer conversations analysis, Gong.io is a leading player in the field. By analyzing customer conversations and behavior, Gong.io helps businesses predict customer needs and provide on-demand personalization. With its advanced AI capabilities, Gong.io offers sales forecasting capabilities, a comprehensive sales forecast report, and automated sales pipeline insights.

Gong.io’s AI-powered platform provides businesses with valuable insights into customer conversations, allowing them to understand customer preferences, identify trends, and make data-driven decisions. With its sales forecasting capabilities, businesses can accurately predict future sales and plan accordingly to optimize their sales strategies. Gong.io’s automated sales pipeline insights provide real-time visibility into the sales pipeline, enabling businesses to identify bottlenecks, prioritize deals, and drive revenue growth.

As for pricing, Gong.io offers custom proposals tailored to the specific needs and requirements of each business. However, it is reported that the annual cost per user is approximately $1600, making it a premium choice for businesses looking to harness the power of AI for sales forecasting and customer conversations analysis.

Features Pricing
Sales forecasting capabilities Custom proposals
Sales forecast report
Automated sales pipeline insights

Salesforce Sales Cloud

Salesforce Sales Cloud is a popular CRM software that helps sales teams effectively manage customer interactions and efficiently track deals throughout the sales process. With its comprehensive set of features and tools, Sales Cloud empowers businesses to streamline their sales operations and drive revenue growth.

Sales Pipeline Management

One of the key features of Salesforce Sales Cloud is its robust sales pipeline management capabilities. It allows sales teams to easily track and manage leads, opportunities, and deals at every stage of the sales cycle. The intuitive interface provides a clear view of the pipeline, enabling sales reps to prioritize tasks, identify bottlenecks, and make informed decisions to accelerate deal closures.

Customer Segmentation

Salesforce Sales Cloud facilitates effective customer segmentation, helping businesses target their marketing and sales efforts more accurately. The software allows users to categorize customers based on various criteria such as demographics, purchase history, and engagement levels. This segmentation enables personalized communication and tailored sales strategies, resulting in higher conversion rates and customer satisfaction.

Sales Force Automation

Automation is a key component of Salesforce Sales Cloud, automating repetitive tasks, eliminating manual data entry, and streamlining sales processes. The software automates lead routing, quote generation, email communication, and other sales-related activities, enabling sales reps to focus on building relationships with prospects and closing deals. Automation also ensures data accuracy and consistency, leading to more effective sales analysis and reporting.

Salesforce Sales Cloud offers four pricing plans to cater to different business needs: Essentials, Professional, Enterprise, and Unlimited. The pricing ranges from $25 to $300 per user per month, billed annually. Each plan comes with a different set of features and customization options, allowing businesses to choose the most suitable plan based on their requirements and budget.

Aviso Insights

Aviso Insights is an advanced sales forecasting tool that utilizes artificial intelligence (AI) to analyze historical sales data and uncover valuable patterns and trends. By applying sophisticated sales forecasting algorithms, Aviso Insights helps businesses make accurate predictions about future sales performance.

One of the key features of Aviso Insights is trend analysis. This tool identifies and analyzes trends in sales data, allowing businesses to gain important insights into market dynamics and customer behaviors. By understanding these trends, businesses can make informed decisions about sales strategies and resource allocation.

Performance tracking is another powerful capability offered by Aviso Insights. This tool allows businesses to monitor and measure the performance of their sales teams and individual sales representatives. By tracking key performance indicators, such as revenue generated, conversion rates, and deal velocity, businesses can identify areas for improvement and make data-driven decisions to optimize their sales processes.

Market segmentation is crucial for targeting the right customers with the right products or services. Aviso Insights provides robust market segmentation capabilities, allowing businesses to categorize their customers into distinct groups based on demographic, geographic, and behavioral factors. This enables businesses to tailor their sales and marketing efforts for maximum effectiveness and customer satisfaction.

Aviso Insights seamlessly integrates with existing CRM systems, making it easy to incorporate sales forecasting and analysis into the existing sales workflow. By leveraging the power of AI and advanced analytics, Aviso Insights empowers businesses to make smarter, more strategic decisions and ultimately drive revenue growth.

Features Pricing
Sales forecasting algorithms Not available online
Trend analysis Not available online
Performance tracking Not available online
Market segmentation Not available online

SAP Integrated Business Planning (IBP)

SAP Integrated Business Planning (IBP) is a comprehensive software solution offered by SAP SE that empowers companies with effective forecasting and planning capabilities. With IBP, businesses can optimize their performance across various areas including Sales & Operations Planning (S&OP), demand planning, production planning, and inventory management. The software provides a range of features designed to enhance decision-making and drive business success.

One of the key functionalities of SAP IBP is its advanced sales forecasting capabilities. By analyzing historical sales data, market trends, and other relevant factors, companies can gain valuable insights into future demand and make more accurate predictions. This helps businesses optimize inventory levels, minimize stockouts, and improve overall customer satisfaction.

Customer segmentation is another crucial aspect of effective planning, and SAP IBP offers robust tools for analyzing customer behaviors and preferences. By segmenting customers based on various attributes such as demographics, purchasing patterns, and buying habits, businesses can tailor their strategies to meet specific customer needs, improve targeting, and drive customer loyalty.

Advanced analytics is at the core of SAP IBP, allowing businesses to leverage data-driven insights for strategic decision-making. The software provides powerful analytics capabilities that enable companies to assess performance, identify trends, uncover hidden opportunities, and drive continuous improvement.

Pricing for SAP Integrated Business Planning (IBP) starts at $2,518 per monthly unit, allowing businesses of all sizes to access its powerful features and benefits. With its comprehensive functionality and advanced capabilities, SAP IBP is a valuable tool for companies looking to optimize their demand planning, sales forecasting, customer segmentation, and advanced analytics processes.


HubSpot is an inbound marketing tool that can greatly benefit your business by helping you turn leads into customers through effective content marketing strategies. With its user-friendly interface and robust set of features, HubSpot is a popular choice among marketers looking to optimize their inbound marketing efforts.

A/B Testing

One of the standout features of HubSpot is its A/B testing capability. This allows you to experiment with different variations of your content, landing pages, and email campaigns to determine which ones perform the best. By conducting A/B tests, you can make data-driven decisions to optimize your marketing efforts and drive better results.

Smart Content Personalization

HubSpot also offers smart content functionality, which enables you to deliver personalized and targeted content to your audience based on their preferences, behavior, and demographics. By tailoring your content to individual user segments, you can improve engagement, drive conversions, and provide a personalized experience for your customers.

Integration with Other Platforms

Integration with other platforms is another key strength of HubSpot. It seamlessly integrates with popular Customer Relationship Management (CRM) systems, email marketing tools, social media platforms, and more. This ensures that all your marketing data is centralized in one place, allowing for better coordination and streamlined workflows.

Pricing Plans

HubSpot offers a range of pricing plans to cater to businesses of all sizes and budgets. Starting at just $45 per month, you can access the essential marketing tools and features. Higher-tier plans provide more advanced functionalities, such as marketing automation, reporting, and analytics. Additionally, HubSpot offers free tools, making it a great choice for those getting started with inbound marketing.

HubSpot Pricing Plans

Plan Features Monthly Price
Starter Essential Marketing Tools $45
Professional Advanced Marketing Automation $800
Enterprise Advanced Reporting and Analytics $3,200

In conclusion, HubSpot is a powerful inbound marketing tool that can help you optimize your content marketing efforts, conduct A/B testing, deliver personalized content, and integrate with other platforms. With its flexible pricing plans, you can choose the one that best fits your business needs and budget.


Marketing automation software is an essential tool for businesses seeking to streamline their marketing activities and achieve greater efficiency. By automating tasks such as email marketing, landing page creation, cross-channel campaigns, and lead generation, these tools allow businesses to focus on strategy and growth.

Throughout this article, we have discussed some of the best marketing automation software options available in 2024. NotifyVisitors, HubSpot, Pardot, Marketo, AdRoll, Oracle Eloqua, Bizible, Act-on, ConstantContact, LeadSquared, and many others offer unique features and pricing plans tailored to meet the specific needs and budgets of different businesses.

Whether you are a small business looking for basic automation capabilities or a larger enterprise seeking advanced marketing tools, there is a solution out there for you. Take the time to evaluate your marketing objectives, consider your budget, and explore the features and integrations offered by these software providers.

Investing in marketing automation software can streamline your marketing workflows, drive efficiency, and enable you to deliver more personalized and impactful marketing campaigns. Embrace the power of automation and leverage these business automation tools to take your marketing efforts to new heights in 2024 and beyond.


What is sales forecasting software?

Sales forecasting software is a tool that helps businesses predict future sales revenue by analyzing past sales data, market trends, seasonality, and customer behaviors.

What features does Cube offer?

Cube is a unique spreadsheet-native FP&A software that offers features such as automated data consolidation, sharable planning templates, customizable dashboards and reports, scenario planning and analysis, and bidirectional Excel and Google Sheets integration.

What is Pipedrive?

Pipedrive is a cloud-based Sales CRM and pipeline management solution designed to help businesses convert potential deals into successful sales. It offers features such as sales pipeline management, sales reporting tools, goal monitoring, and integrations with other CRM tools.

How does Gong.io use artificial intelligence?

Gong.io uses artificial intelligence (AI) to analyze customer conversations and behavior, predict customer needs, and offer personalization on demand. It provides sales forecasting capabilities, a sales forecast report, and automated sales pipeline insights.

What is Salesforce Sales Cloud?

Salesforce Sales Cloud is a CRM software enabling sales teams to manage customer interactions and track deals throughout the sales process. It offers features such as sales pipeline management, customer segmentation, sales activity tracking, and sales force automation.

What features does Aviso Insights offer?

Aviso Insights uses AI to analyze past sales data and identify patterns that predict future sales. It offers features such as sales forecasting algorithms, trend analysis, performance tracking, and market segmentation.

What is SAP Integrated Business Planning (IBP)?

SAP Integrated Business Planning (IBP) is a software offered by SAP SE that assists companies in forecasting and planning. It provides tools for Sales & Operations Planning (S&OP), demand planning, production planning, and inventory management. Features include sales forecasting, customer segmentation, financial planning, target setting, and advanced analytics and insights.

What is HubSpot?

HubSpot is an inbound marketing tool that helps businesses turn leads into customers through content marketing. It offers features such as A/B testing, user roles, smart content, and integration with different platforms.

What is marketing automation software?

Marketing automation software is a valuable tool for businesses to simplify and streamline their marketing tasks. It helps with email marketing, landing page creation, cross-channel marketing campaigns, lead generation, segmentation, lead nurturing and scoring, and more.