How Bloom Transformed My Email Marketing

How Bloom Transformed My Email Marketing

Every blogger has experienced the frustration of sending out emails and not getting much response. For the longest time, I struggled with how to grow my email list and connect with readers. Then I discovered Bloom, a WordPress email opt-in plugin that completely transformed how I do email marketing. This little plugin is a game changer.

With Bloom, adding email opt-in forms to your site is a breeze. You get complete control over the look and feel so you can match your brand. Place them wherever you want – in posts, pages, sidebars, headers, footers. The customization options are endless. My email list growth has skyrocketed since using Bloom. Readers love how seamless it is to join my list right from my site. If you want to take your email marketing to the next level, you need to start using Bloom today. It’s the best tool out there for growing and engaging your email list.

Design Beautiful Opt-in Forms

When I first started my email list, I didn’t put much thought into the design of my opt-in forms. I just used the basic form provided by my email service provider. Big mistake.

Once I installed Bloom, my email opt-ins skyrocketed. Why? Because I could create eye-catching forms that matched my site’s design.

With Bloom, you have total control over your opt-in forms. You can choose from pre-made templates or build your own from scratch. I prefer to start from scratch so I can match my forms to my brand. Some of the customizations I use include:

  • Choosing my brand’s colors, fonts, and button styles
  • Adding my logo for instant brand recognition
  • Selecting where I want the form placed on my site
  • Deciding if I want a pop-up, slide-in, or static form
  • Choosing what fields to include (just email, first name + email, etc.)
  • Writing my own form copy to match my voice

The possibilities are endless. No matter what kind of form you want to build, Bloom gives you the design freedom and flexibility to create it.

Since switching to Bloom, my email list has grown by over 50% and my open rates have increased. The professional, branded forms have built so much more trust in my audience. If you want to skyrocket your email opt-ins and open rates, Bloom is a must-have tool for your WordPress site.

Place Forms Wherever You Want

When I first started using Bloom, one of the features that really sold me was the ability to put opt-in forms anywhere on my site. I’m not limited to just my sidebar or footer. With Bloom, I have complete control over where forms appear.

  • I can add a form to my blog post content using a shortcode. This allows me to offer a lead magnet related to the topic of that post and capture emails from readers most interested in that content.
  • Pop-ups are also an option. I can have a form slide in after a certain number of seconds to capture email subscribers right away. Or I can use exit-intent detection to pop up a form as people are leaving my site.
  • Widgets give me even more flexibility. I can drag and drop opt-in forms into any widgetized area of my theme using Bloom’s widgets. This means I can put forms in my header, above the footer, in page sidebars – anywhere widgets are supported!

Bloom gives me the creative freedom to try different form locations and see what converts best for my audience and content. I’ve tested multiple spots, and for my site a slide-in form on blog posts and an exit-intent pop-up on my home page have been the winning combinations. Your ideal locations may differ depending on your niche and site goals. The important thing is that with Bloom, you have the ability to experiment until you find what works for you. Give it a try – you have nothing to lose and more email subscribers to gain!

Seamless Integration With Email Marketing Services

Bloom integrates seamlessly with all the top email marketing services, like Mailchimp, Campaign Monitor, ActiveCampaign, ConvertKit, and Drip. This means that any email signup captured through Bloom is automatically synced to the email service of your choice. No more manually exporting email lists or dealing with third-party Zapier integrations.

Simple Setup

Connecting Bloom to your email marketing service takes just a couple of clicks. Just head to Bloom’s settings, select your email service from the list, enter your API key, and you’re done. New email signups will start syncing automatically.

Customized Opt-in Forms

Bloom gives you complete control over the design and content of your opt-in forms. You can customize the form fields, add your own custom HTML and CSS, include images, and tailor the form copy to match your brand. The end result is an on-brand opt-in form that converts.

Double Opt-in and GDPR Compliant

Bloom offers double opt-in for email signups, meaning subscribers must confirm their email address before being added to your list. This helps ensure high-quality, engaged subscribers. Bloom is also GDPR compliant, allowing you to easily add terms and conditions to your opt-in forms and giving subscribers the ability to download their data or unsubscribe at any time.

Detailed Analytics

Bloom provides analytics on all your opt-in forms so you can see which forms are converting the best. See data on impressions, opt-in rates, and conversion rates for each form. Then make changes to underperforming forms to boost your email signup rates over time.

Using Bloom to capture email signups and sync them to my email service of choice has been a game changer. No longer do I have to worry about manually managing email lists or ensuring compliance with regulations like GDPR. Bloom handles it all with a simple, intuitive interface, allowing me to focus on creating high-converting opt-in forms and email marketing campaigns.

Track Your Email Subscribers and Opt-Ins

When I started using Bloom, one of the features I was most excited about was the ability to track my email subscribers and opt-ins. As a blogger, building an engaged email list is key to growing my audience and business. With Bloom, I have insight into:

New vs. Returning Subscribers

Bloom tracks whether subscribers are new or returning visitors to my site. This helps me tailor my emails for each group. For new subscribers, I focus on introductions and building familiarity. For returning visitors, I can dive deeper into new content or promotions knowing they’re already engaged readers.

Opt-in Sources

Bloom shows me exactly which opt-in forms on my site are converting the best. I can see which pages, posts, or custom forms are performing well so I know where to spend my time optimizing. This has allowed me to improve my opt-in rates over time through A/B testing different forms and placements.

Open and Click Rates

The most important metrics for any email marketer are open and click rates. Bloom provides reports on both so I can see which emails and campaigns resonated most with my subscribers. I use this information to refine my content and strategy to boost future open and click rates.

Email Unsubscribes

While losing subscribers is never ideal, Bloom allows me to see who unsubscribes and when. I review unsubscribes regularly to determine if there are any trends in the types of subscribers or content that lead to unsubscribes. I can then make changes to win back readers and avoid losing more subscribers for the same reasons.

Bloom has given me invaluable insight into my email subscribers and opt-ins. The tracking and reporting features are easy to use but extremely robust. My email marketing strategy—and results—have improved tremendously since adopting Bloom. I highly recommend it for any blogger serious about building their email list and better engaging readers.

FAQ: Bloom Email Opt-in Plugin

When I first started using Bloom, I had a few questions about how it works and what it can do for my email marketing. Here are some of the most frequently asked questions I had, along with the answers I found.

What types of opt-in forms can I create?

Bloom offers a ton of different opt-in form types. You can create:

  • Simple contact forms to capture names and email addresses
  • Sign-up forms for mailing lists, coupons, or newsletters
  • Pop-ups, slide-ins, and embeds to place on your blog posts or pages
  • Hidden forms that only appear once a visitor takes a certain action

Can I customize the forms?

Absolutely! Bloom gives you complete control over the design of your opt-in forms. You can:

  • Choose from pre-made form templates or build your own from scratch
  • Select form fields like name, email, checkbox, radio button, dropdown, etc.
  • Add custom CSS to match your site’s style
  • Include images, color schemes, and branding to make the forms match your site

How do I get the email addresses?

Once a visitor submits one of your Bloom opt-in forms, their information is automatically added to your email list. Bloom integrates with all major email marketing services like:

  • Mailchimp
  • Aweber
  • Constant Contact
  • Drip
  • Campaign Monitor
  • And many more!

You just connect your email service to Bloom, and all new subscribers will be imported instantly. You’ll never have to manually export and upload email addresses again.

Can I track the performance of my forms?

Bloom provides detailed stats and analytics to help you optimize your opt-in forms. You can see:

  • How many visitors have viewed each form
  • The conversion rate of each form
  • How many new subscribers you’ve gained over time
  • The source of traffic to help you place forms where they’ll convert best

Using these insights, you can make data-driven decisions to improve your email marketing results. Bloom has been a game changer for how I build my mailing list and connect with readers. I highly recommend giving it a try!


Everyone knows that email marketing is one of the most effective ways to build a relationship with your audience and promote your business. With a tool like Bloom, you have everything you need to create high-converting opt-in forms and send newsletters that people actually want to receive. Since installing Bloom, my email list has grown by over 50% and my open rates are through the roof. If you’re looking for an easy way to step up your email marketing game, I highly recommend giving Bloom a try. It’s affordable, user-friendly, and the perfect solution for small businesses and bloggers. Once you see how much it boosts your email signups and sales, you’ll wonder how you ever lived without it!