Becoming a wanted guest blogger in 2022 isn’t easy. But, it can be done.
In days gone along the means of one of the simplest ways to make a website ranking in search engines and drag in traffic was to put in writing articles for article selling sites and permit others to republish them on their own sites. You’d get a link or 2 back to your own website for the income.
While I do know some bloggers use article selling as part of their promotional, combining the proof that I’ve seen lately shows that links within these articles tend to count for fewer than they once did as Google gets smarter in the means that they rank websites.
I wouldn’t write off article writing fully. However, within the last few years, we’ve seen the emergence of guest posting as a primary means for bloggers to create their profile and traffic and generate some SEO Google Juice for their sites.
Over a previous couple of years, I’ve seen varied guest bloggers extremely build careers for themselves during a style of niches. Individuals like Leo Babauta and Chris Garrett are two that return to mind those who designed solid reviews and sizeable audiences for themselves through the tactic of guest posting.
While Guest Posts may be an excellent tactic to use to grow your presence – as somebody who uses many guest posts on my blogs, I’ve noticed a fantastic selection within the quality of guest posts that I’m pitched. I buy 20-30 guest posts per week – I couldn’t use all although I needed to – however, some things build some guest posters that are far more enticing to me than others.
In this post, I need to explore ten things that I’ve noticed regarding the simplest guest posters that set them, excluding the sphere. These items are enticing to me as a blogger evaluating a guest post – however, they conjointly build the guest post simpler – which has flow-on effects for the guest poster.
1. Supply Your Best Posts
I chatted with one blogger many months back who told me that his guest post strategy was to relinquish away his 2nd rate posts as guest posts to different blogs. He kept his best stuff for his own blog and whipped up 0.5-hearted posts for guest spots.
While I perceive the temptation to stay your best content for your own blog and provide a 0.5 hearted effort for different blogs, if you would like to maximize the prospect of obtaining a guest post revealed on an acknowledged blog and you would like to maximize its impact upon the readers of that blog – you would like to stay the standard up in your guest posts.
2nd rate posts aren’t possible to induce revealed, and if they are doing – they’ll not drive you the traffic that an introductory rate post would do.
So take the time to rigorously craft your guest posts and create them as helpful as possible.
2. Use Good Images
This will vary somewhat, relying on the blog you’re submitting to. However, I know that if a guest post is submitted to me that encompasses a sensible, inventive, commons licensed image, I’m far more likely to use it. I love pictures – they raise a post to a replacement dimension and build it gripping to readers – if a guest poster goes to the trouble of finding such a picture, I’m perpetually impressed.
3. Optimize the Photographs
If you are doing so, send in a picture of you traveling with the post to make certain you are taking many moments to optimize it and build it prepared for posting. By this, I mean:
- scale back the file size of the image therefore it’ll load quick
- make certain the image width can match into the post box of the blog you’re submitting to so the blogger doesn’t got to resize it
- name the file as one thing that may facilitate the SEO of the post (use a keyword within the heading).
These things are all tiny touches that will not solely build sway upon the blogger. However, facilitating the post-load quickly, looks sensible, and ranks higher in search engines.
4. Doing somewhat On Page SEO
While we’re talking search engine optimization – take many moments when writing your post to believe in SEO. You would possibly not suppose there’s any reason to try to do this, which is the blog house owner’s job. However, if your guest post ranks well with Google, there are many possibilities to learn from the post in the future as it’ll still attract traffic (it’ll conjointly facilitate juicing some Google Juice to your own blog through your byline links).
On-page SEO includes ensuring you’re employing what keywords you would like the post to rank for and then using those keywords in places just like the title of the post, header tags, image alt tags, etc.
5. Format Your posts
Another tip to believe before sending off a post, another tip is to look at the styling and formatting that the blog typically uses for its posts.
For example – will the blog use headings in posts? If, therefore – what header tags will it use? If tagged, place your own headers into tags.
If the blog uses blockquotes – think about employing that. If the blog encompasses a byline during a sure vogue or format – embrace yours in that format. A lot of the preparation for your post is to publish the higher.
6. Send Posts Within the Right Format
This leads me to my next purpose – wherever potential, send your post to the blog you would like to look at in a format where it will simply be copied and pasted into the rear finish of that blog. I really like it when guest posters send me text files already marked up in HTML. Therefore, I will copy and paste them straight in. I usually do some re-formatting; however, it’s easier if things are already formatted in HTML.
The best thanks for trying this is to easily write the post up as a draft in your own blog – then copy and paste the HTML out into a plat txt document to send over. If you’re together with pictures, I usually attach them to the e-mail and indicate where they ought to be inserted within the post.
If you’re undecided about the format the blogger prefers to receive guest posts in, shoot them an email. Alternatively, some guest bloggers I’ve worked with can send 2 versions of a post – one during a Word Document and one in HTML.
7. Link to Different Posts on the Blog
One technique that a number of the absolute best guest bloggers visit the trouble of doing is ensuring that their guest posts interlink to different posts on the blog that they’re submitting to.
This is sensible for many reasons, including:
- It shows the bloggers and their readers that you’re accustomed to the blog you’re writing for
- It helps with the SEO of the blog you’re submitting to
- It provides a lot of scanners to read and will increase page views on the blog you’re writing for
It actually takes a lot of work to try to do this step; however, it will build a sway.
8. Monitor and Interact Within the Comments of the Post
Some guest bloggers feel that their job is completed after they send the post off to the blogger for their thought. But the simplest guest posters going around see this as simply the start.
One additional task that will raise the guest post to a different level is observing the comments being left on the post and interacting with those who scan it. This shows a willingness to follow up with readers and may build a lot of help to everybody.
One last task that will conjointly build the post all the simpler for each of you and the blog you’re writing for is to require it to slow out once the post is live so you can market it to your own network.
Link to it on your own blog, a tweet regarding it, submit it to different blogs within the niche to check if they’ll link to it, persuade you to buy in forums, email it to your newsletter list, etc.
There are numerous benefits to promoting the guest post:
- It makes sway upon the blogger who is using your post (which could lead on to any guest posts or opportunities).
- it will build sway upon individuals in your own network to check that you’re revealed elsewhere
- it will facilitate the SEO of the post to possess it to be linked to (which will have flow-on effects for you each in terms of traffic and SEO)
All in all – a lot of success in the post is that the higher for all involved; therefore, do take the time to relinquish it with some promotion – as if it were your own.