PHP coupled up with HTML is the favored method for showing RSS feeds on a website when it comes to search engine optimization. This is so as servers use the PHP language to communicate with an HTML website. The search engine doesn’t recognize the PHP, but it acknowledges the HTML that PHP initiates and controls via the server.
Search engines are very old fashioned in relation to picking out new mark-up language technology. You could say search engines are dawdling so far in arrears in terms of mark-up language interpretation, that it’s surprising that they still manage to keep functioning. They continue to work because HTML is still the main language applied by websites.
The PHP to HTML option of exhibiting RSS feeds is much more search engine friendly. When the server communicates to the website, it uses the PHP language to do the intercommunicating. The website then replies to the signals from the server by using the HTML mark-up language, which is what the search engine sees’s and can recognize.
The RSS feed is then displayed amongst the HTML codes and tags; where the search engine crawlers pick them up and deliver them to the search engine directory for filing away. So when search terms fitting those key words are entered into the search bar, the search engine shows the archived data to the human searcher.
The search engine therefore comprehends the RSS content between the HTML codes on an internet site displaying RSS feeds as belonging to that particular website. So although the RSS content or feed is being fed in from a different site, the search engine believes that it originates from the website displaying the RSS feed. This is the reward of using PHP and HTML to display RSS feeds on a website.
If you prefer a more flexible and beneficial choice, then you should use PHP to parse and display your RSS feed. You’ll need some PHP knowledge for this, but it’s worth the effort involved.
SimplePie provides a free PHP class that performs most of the arduous work for you – making it comparatively easy to use your own online server to display RSS feeds. There are other more established options such as Magpie and Carp but SimplePie offers effective documentation and clear-cut instructions.
Using Google API for Displaying Feeds with AJAX.
Step 1: With a free Google API key you can set up the feed with Ajax almost in a few minutes, just head to their signup page, enter your site’s domain and the key is generated instantly, will work only with that domain.
Step 2: The code below should go to the <HEAD> section of your webpage, which calls the Google Code API key and you must not skip this step.