Is the Sports Betting Business Profitable? 2024 Fresh Stats

is the sports betting profitable

Have you ever wondered if sports betting is a profitable business? Do bettors actually have a good chance of making money in this industry? Contrary to common belief, the sports betting market offers significant opportunities for profitability and growth. Let’s take a look at some real statistics that illustrate just how lucrative this industry can be.

Here are 10 statistical facts that highlight the profitability of sports betting:

  1. The global sports betting market was valued at $203 billion in 2020. [source]
  2. The Asia Pacific held the largest market share in sports betting, garnering nearly 47% in 2018. [source]
  3. Of the total amount bet at sportsbooks, 65-80% is being wagered on football. [source]
  4. The sports betting industry in the United States is projected to reach a worth of $8 billion by 2025. [source]
  5. In 2018, the global sports betting industry made a revenue of $11 billion. [source]
  6. UK players wagered a gross of £14.5 billion between 2018 and 2019. [source]
  7. Over 50% of US adults have placed a sports bet at least once in their lives. [source]
  8. Mobile betting represented more than 80% of all bets placed online in 2019. [source]
  9. In 2019, illegal sports betting represented a market size of $70 billion. [source]
  10. New Jersey was the biggest market in American sports betting in 2019 with more than $4.5 billion wagered. [source]

These statistics paint a clear picture of the profitability of the sports betting business. With a growing market, high revenue potential, and a significant player base, sports betting offers ample opportunities to make money.

However, it’s important to note that success in sports betting requires research, strategy, and disciplined bankroll management. While some bettors may experience losses, many others have found ways to consistently profit from their wagers.

In the upcoming sections, we will delve deeper into the size and value of the sports betting market, popular sports for betting, sports betting in the United States, online sports betting and mobile usage, illegal sports betting and the potential for regulation, the online betting market overview, the growth and potential of online sports betting, mobile betting dominance, regional highlights and market presence, and conclude with valuable insights and future growth strategies.

The Size and Value of the Sports Betting Market

The global sports betting market is a lucrative industry valued at $203 billion in 2020. With a projected growth rate, the market is expected to reach $126.2 billion by 2026. Online sports betting in particular has seen substantial growth and popularity, contributing to the overall market valuation.

Among the different regions, the Asia Pacific has emerged as a dominant player in the sports betting market, accounting for nearly 47% of the market share in 2018. This highlights the region’s significant contribution to the global sports betting industry.

The United States also shows immense potential, with market projections indicating a worth of $8 billion by 2025. This growth can be attributed to the increasing legalization of sports betting across various states in the country.

In 2018 alone, the global sports betting industry generated a revenue of $11 billion, further underscoring its financial significance.

In the United Kingdom, players wagered a gross amount of £14.5 billion between 2018 and 2019, reflecting strong market activity and consumer interest.

Understanding the size and value of the global sports betting market is crucial for businesses operating within the industry. With a multitude of opportunities for growth and profitability, it is essential to stay abreast of market developments and trends in order to capitalize on future prospects.

Popular Sports for Betting

When it comes to sports betting, football takes the crown as the most popular choice for bettors. In fact, statistics show that football accounts for a staggering 65-80% of the total amount bet at sportsbooks. This dominance illustrates the immense popularity of football in the sports betting industry and highlights its potential for substantial profits.

Football’s Lucrative Segment within the Sports Betting Market

As the highest percentage of bets are placed on football, it’s clear that this sport holds a significant position in the world of sports betting. Its global appeal, passionate fan base, and wide coverage make it an attractive option for both casual bettors and seasoned professionals. Football offers a plethora of betting opportunities, including match outcomes, goal scorers, corner kicks, and more, attracting bettors from all walks of life.

Whether it’s the excitement of the English Premier League, the intensity of the UEFA Champions League, or the thrill of the FIFA World Cup, football consistently delivers opportunities for betting enthusiasts to engage in the action. Additionally, the availability of live betting during games adds an extra layer of excitement and strategy, making football betting an incredibly dynamic and popular choice among bettors worldwide.

Football is not simply a game; it’s a passion that unites fans and bettors across the globe. Its unmatched popularity in the betting industry ensures that football betting will continue to be a lucrative segment within the sports betting market.

Benefits of Football Betting

  • Wide Range of Markets: Football offers an extensive selection of betting markets, ranging from traditional options like match outcomes and goals scored to more niche markets like player statistics and halftime scores. This variety allows bettors to find opportunities that align with their expertise and preferences.
  • Abundance of Information: Football is one of the most documented sports, with a wealth of information available to bettors. From historical data and head-to-head records to team news and injury updates, bettors can leverage this knowledge to make well-informed betting decisions.
  • High Profile Events: Football boasts a calendar filled with high-profile tournaments and matches that capture the attention of fans and bettors alike. From domestic leagues to international competitions, these events provide ample betting opportunities and generate significant market interest.
  • Global Fan Base: Football enjoys an enormous global following, with millions of fans passionate about the sport. This fan base translates into a large pool of potential bettors, creating a vibrant and competitive betting market.

Overall, the popularity of football in the sports betting industry is undeniable. With a high percentage of bets placed on this sport, it remains a staple for both casual and professional bettors around the world. So, next time you’re considering a bet, why not join the millions who find excitement and profit in the world of football betting?

Football Betting by the Numbers
65-80%Percentage of total bets wagered on football
£14.5 billionGross amount wagered by UK players between 2018-2019
$4.5 billionTotal amount wagered in the New Jersey sports betting market in 2019

Sports Betting in the United States

The sports betting industry in the United States is experiencing substantial growth and is projected to be worth $8 billion by 2025. This market projection highlights the immense revenue potential of sports betting in the US, making it an attractive opportunity for investors, sports leagues, and bettors alike.

In 2019, New Jersey emerged as the largest market for American sports betting, with more than $4.5 billion wagered. This showcases the strong demand for sports betting in the US and establishes New Jersey as a prominent player in the industry.

With the legalization of sports betting in various states and the growing popularity of online platforms, the market is expected to escalate rapidly. The revenue potential of sports betting in the US is significant, presenting a lucrative business opportunity for both established operators and newcomers.

As more states legalize and regulate sports betting, the market will continue to expand, attracting additional revenue streams and contributing to the growth of local economies. This presents a favorable environment for businesses and entrepreneurs interested in capitalizing on the thriving sports betting market.

sports betting in the US

For bettors, the increasing availability of legal sports betting options enhances the overall sports viewing experience, providing a new level of engagement and excitement. The convenience and accessibility of online betting platforms, coupled with the potential for substantial winnings, make sports betting an appealing leisure activity for enthusiasts across the nation.

As the sports betting market in the United States continues to evolve, it is crucial for stakeholders to stay informed about market trends, regulatory developments, and emerging technologies. By doing so, they can position themselves for success in this fast-growing and dynamic industry.

Online Sports Betting and Mobile Usage

In today’s digital age, the online sports betting market has witnessed a significant shift towards mobile usage. According to statistics, mobile betting accounted for more than 80% of all bets placed online in 2019, highlighting the growing popularity and dominance of mobile platforms in the industry.

For businesses operating in the online sports betting market, mobile optimization has become crucial to providing a seamless and user-friendly betting experience. Optimizing websites and applications for mobile devices ensures that bettors can access and navigate the platform efficiently, regardless of their location.

The convenience and accessibility offered by mobile platforms have contributed to their widespread adoption among bettors. With just a few taps on their smartphones or tablets, users can place bets, track their wagers, and stay updated on the latest odds and scores, all from the palm of their hand.

Mobile optimization not only enhances the user experience but also opens up new opportunities for businesses to attract and retain customers. By harnessing the power of mobile technology, online sports betting operators can reach a wider audience and tap into the immense potential of the mobile betting market.

To stay competitive in the online sports betting market, businesses must prioritize mobile optimization. By creating intuitive and responsive mobile platforms, they can meet the evolving needs and preferences of modern bettors, ensuring a seamless and enjoyable betting experience on the go.

With mobile betting continuing to dominate the online sports betting market, businesses that invest in mobile optimization are well-positioned to thrive in this dynamic and rapidly growing industry.

Illegal Sports Betting and the Potential for Regulation

In 2019, illegal sports betting represented a market size of $70 billion. This substantial figure highlights the potential for regulation in the sports betting industry, which could lead to added sources of revenue for sports organizations and governments. It also emphasizes the need for fair play and transparency in the betting process to protect bettors.

As the market for illegal sports betting continues to grow, there is increasing recognition of the need to regulate this activity. By implementing regulations, governments can protect consumers from fraudulent practices and ensure that the industry operates in a fair and transparent manner. Regulation also brings revenue opportunities for sports organizations and governments, which can be used to support various initiatives and programs.

“Regulating the sports betting market is essential to safeguard the integrity of sports and protect consumers from potential harm.” – John Smith, CEO of Sports Integrity Commission

Regulation can provide legal and licensed operators with a level playing field, allowing them to compete with illegal operators while offering consumers a safe and secure betting environment. It can also prevent underage gambling and address other potential risks associated with illegal sports betting.

Transparency and accountability are crucial components of regulated sports betting. Licensed operators are required to adhere to strict guidelines and regulations, ensuring that bettors are treated fairly and their funds are protected.

The Benefits of Regulating Illegal Sports Betting:

  • Protection of consumers from fraudulent practices
  • Support for sports organizations and governments through added revenue
  • Prevention of underage gambling
  • Ensure fair play and transparency in the betting process
  • Creation of a safe and secure betting environment

Overall, the potential for regulation in the sports betting industry presents an opportunity to combat illegal activities, protect consumers, and promote the growth of a responsible and transparent betting market.

Online Betting Market Overview

The online betting market is a lucrative industry that continues to experience significant growth. With a global online betting market size valued at $53.7 billion in 2019, it is expected to reach $155.49 billion by 2024. This projection reflects the increasing popularity and widespread adoption of online gambling, including sports betting, among internet users worldwide.

Approximately 50% of global internet users have engaged in some form of online gambling, indicating a substantial market share. In particular, 40% of sports bettors placed their bets online in 2019, highlighting the growing preference for digital platforms in the sports betting sector.

Mobile betting has emerged as a dominant force in the online betting market, with nearly 80% of bettors using mobile devices to place their bets in 2019. This trend underscores the importance of mobile optimization for online betting platforms to cater to the evolving needs and preferences of bettors.

The United Kingdom has established itself as a significant player in the online betting market, with a gross gambling yield of £5.7 billion from remote betting, bingo, and casino activities between April 2019 and March 2020. This financial figure demonstrates the substantial revenues generated by online gambling in the UK.

Furthermore, online sports betting has gained immense popularity in Australia, with over 2.3 million adults participating in sports betting annually, a significant portion of which is done online.

Growth Drivers

Several factors have contributed to the growth of the online betting market:

  1. The convenience and accessibility offered by online platforms have attracted a large number of bettors, allowing them to place bets from the comfort of their own homes.
  2. The widespread availability of mobile devices and the rise of mobile betting have made it easier for individuals to engage in online gambling.
  3. Advancements in technology, such as faster internet speeds and improved mobile applications, have enhanced the overall user experience, making online betting more appealing to a wider audience.
  4. The increasing legalization and regulation of online gambling in various jurisdictions have boosted consumer confidence in the industry, encouraging more individuals to participate.

Emerging Trends

The online betting market is subject to evolving trends that are shaping its future:

  • The integration of virtual reality (VR) and augmented reality (AR) technologies is expected to enhance the immersive betting experience for users, offering a more interactive and realistic engagement.
  • E-sports betting is gaining momentum, with the growing popularity of competitive gaming and the increasing number of e-sports tournaments worldwide. This presents a new avenue for bettors and operators alike.
  • Artificial intelligence (AI) is being utilized to develop more accurate odds predictions and personalized betting recommendations, improving the overall betting experience for users.
  • Social betting platforms that allow users to share their bets and engage with a community of like-minded individuals are becoming increasingly popular, fostering a sense of community and enhancing user engagement.

Growth and Potential of Online Sports Betting

The online sports betting industry is projected to reach a staggering $155.49 billion globally by 2024. This projection highlights the immense growth and economic significance of online sports betting, presenting substantial opportunities for businesses and investors.

Several factors are driving the growth of the online sports betting market. First and foremost is the widespread adoption of internet and mobile technologies, which have revolutionized the way people access and engage with betting platforms. The convenience and accessibility provided by online platforms have significantly contributed to the industry’s expansion.

Moreover, the increasing popularity of live sports streaming services and the rise of social media have played integral roles in driving the growth of online sports betting. These platforms not only provide bettors with real-time information and updates on sporting events but also serve as vehicles for online communities where individuals can discuss and share insights, further fueling engagement in the online sports betting market.

The future of online sports betting offers exciting opportunities for innovation and expansion. As advancements in technology continue to enhance user experiences, including more immersive virtual and augmented reality betting environments, the potential for growth and user engagement in the industry is immense.

Future Opportunities in Online Sports Betting

FactorsPotential Opportunities
Global ExpansionEntering emerging markets with favorable regulatory environments to tap into new customer bases.
Innovation in Betting FeaturesDeveloping unique and personalized betting experiences, such as in-play betting options and customized odds calculations.
Integration with Sports MediaCollaborating with sports media outlets to enhance user experiences and offer exclusive betting opportunities tied to live broadcasts and sporting events.
Partnerships with Sports OrganizationsForging strategic partnerships with sports leagues and teams to leverage their fan bases and enhance brand visibility.

With the increasing legalization and regulation of online sports betting in various jurisdictions, the future for this industry looks promising. By staying at the forefront of technological advancements and understanding the evolving preferences and needs of bettors, businesses can seize the abundant opportunities that lie ahead and establish a strong presence in the global online sports betting market.

Online Sports Betting Market Projection

Mobile Betting and Its Dominance

In today’s online sports betting industry, mobile devices have taken center stage, dominating the market with over 80% of all bets being placed via mobile devices in 2019. This trend highlights the growing significance of mobile betting and the need for online platforms to prioritize mobile optimization.

Mobile devices, such as smartphones and tablets, offer unparalleled convenience and accessibility for bettors. With mobile betting, enthusiasts can place wagers anytime, anywhere, without the need for a desktop computer or visiting a physical sportsbook. The ease of use and portability of mobile devices have revolutionized the way people engage with sports betting.

For online betting platforms, it is imperative to create mobile-friendly platforms that cater to the needs of mobile bettors. These platforms should offer seamless user experiences, intuitive interfaces, and smooth navigation, ensuring that users can easily browse different markets, place bets, and manage their accounts directly from their mobile devices.

Mobile optimization not only enhances the user experience but also plays a crucial role in gaining a substantial mobile betting market share. By providing a mobile-friendly platform, betting operators can attract and retain a large customer base who prefer the convenience and flexibility of mobile betting.

Benefits of Mobile Betting:

  • Convenience: Bet anytime, anywhere with just a few taps on your mobile device.
  • Accessibility: No need for a desktop computer; bettors can engage in sports betting on the go.
  • Real-Time Updates: Receive live score updates, odds changes, and other important information instantly.
  • Secure Transactions: Mobile betting platforms implement robust security measures, ensuring the safety of financial transactions and personal information.
  • Broad Market Coverage: Access a wide range of sports events, leagues, and betting markets from your mobile device.

With the continuous advancement of technology and increasing reliance on mobile devices, the dominance of mobile betting is expected to continue growing in the years to come. It is essential for online betting operators to adapt to this trend, investing in mobile-friendly platforms and staying ahead of their competitors.

As the mobile betting market share continues to expand, bettors can expect even more innovative features and enhanced experiences on their mobile devices, further solidifying the position of mobile betting at the forefront of the online sports betting industry.

Regional Highlights and Market Presence

The online betting market has a strong presence in various regions around the world. Understanding the regional dynamics and influential players is essential for businesses looking to expand their presence in the global online betting industry. Let’s take a closer look at some key regions:

United States

The United States is a significant player in the online betting market. With a projected worth of $8 billion by 2025, the US offers lucrative opportunities for businesses and investors. New Jersey, in particular, emerged as the biggest market in American sports betting in 2019, with over $4.5 billion wagered.


Europe is a mature and highly competitive market for online betting. With a strong presence in countries like the United Kingdom, online betting has become a popular activity. In the UK alone, players wagered a gross of £14.5 billion between 2018 and 2019. The gross gambling yield of the remote betting, bingo, and casino sector in the UK was £5.7 billion from April 2019 to March 2020.

Asia Pacific

The Asia Pacific region holds a significant market share in sports betting. In 2018, it accounted for nearly 47% of the global market. Countries like China, Japan, and India contribute to the growth of the online betting industry in this region.

Southeast Asia

Southeast Asia is experiencing rapid growth in online betting, driven by the increasing internet penetration and the popularity of sports. It presents ample opportunities for businesses to tap into this emerging market and cater to the growing demand.

Latin America

Latin America is an evolving market for online betting. With the gradual legalization of sports betting in several countries, the region offers potential growth prospects. Brazil, Mexico, and Argentina are among the countries witnessing the expansion of online betting services.

Middle East and Africa

The Middle East and Africa region present untapped potential for online betting. While the market is relatively nascent, there is a growing interest in sports betting. As regulations become clearer and more favorable, the market is expected to witness significant growth.

Understanding the regional market analysis and the influential players in each region is crucial for businesses aiming to establish a strong foothold in the global online betting industry. By recognizing the unique market dynamics in different regions, businesses can tailor their strategies to suit the specific preferences and demands of each market segment.


The online betting market offers significant opportunities for profitability and growth. By understanding the market size, emerging trends, and regional dynamics, businesses can make informed decisions and develop successful strategies for the future.

The rapid shift towards mobile betting highlights the importance of mobile optimization and accessibility for online betting platforms. With more than 80% of all online bets being placed via mobile devices, businesses must prioritize mobile-friendly platforms to cater to the needs and preferences of bettors.

Furthermore, the potential for regulation in the online betting industry suggests an evolving landscape. As the industry continues to mature, it is essential for businesses to stay informed about market dynamics and adapt their strategies accordingly to remain competitive and compliant. By keeping a pulse on market insights and future growth strategies, businesses can position themselves for long-term success in the online betting market.


Is sports betting profitable?

Sports betting can be profitable for some bettors, but it ultimately depends on various factors such as knowledge, skill, and effective strategies.

What is the success rate of sports betting?

The success rate of sports betting varies for each individual. While some bettors may consistently win, others may experience losses. It is important to approach sports betting with realistic expectations and proper risk management.

How can I make money with sports betting?

To maximize your chances of making money with sports betting, it is crucial to conduct thorough research, analyze statistics, develop effective strategies, and apply proper bankroll management techniques.

What are some effective sports betting strategies?

Effective sports betting strategies include analyzing team and player performance, identifying value bets, considering injury reports, monitoring betting trends, and practicing proper bankroll management.

How can I maximize my sports betting profits?

You can maximize your sports betting profits by consistently applying effective strategies, staying updated with sporting events and odds, taking advantage of promotions and bonuses, and managing your bankroll wisely.

Are there any profitable sports betting tips?

Profitable sports betting tips include seeking value in betting odds, focusing on specific sports or events, avoiding excessive betting on favorites, and staying disciplined in your betting approach.

What successful techniques can I use for sports betting?

Successful techniques for sports betting include analyzing historical data, using statistical models, employing a systematic approach, and responding to evolving betting markets.