Best Link Tracking Software (Free and Paid)

link tracking software

As a digital marketer, you understand the importance of monitoring and optimizing your online campaigns. Link tracking software is a crucial tool that helps you track the performance of your links and gain valuable insights to improve your campaign’s success.

Whether you’re looking for a free or paid option, there are several link tracking software solutions available to suit your needs. In this article, we’ll explore the best link tracking software options and the key factors to consider when selecting a solution.

Key Takeaways

  • Link tracking software is vital for monitoring and optimizing online campaigns.
  • Both free and paid options are available.
  • Choosing the right software depends on factors such as ease of use, customization options, and reporting functionalities.

What is Link Tracking Software?

Link tracking software is a powerful tool that allows you to monitor and analyze the performance of your website’s links. It works by generating unique tracking URLs for each of your links, which can then be used to track clicks, conversions, and other important metrics.

By using link tracking software, you can gain valuable insights into how your links are performing, including the click-through rate (CTR), conversion rate, and other key link metrics. This information can help you optimize your link placements and improve the overall performance of your campaigns.

Benefits of Using Link Tracking Software

If you’re looking to optimize your online campaigns, link tracking software is an essential tool in your arsenal. Here are some of the benefits you can expect:

  • Measure the success of your marketing campaigns: With link analytics, you can track important metrics such as click-through rates, conversion rates, and engagement levels. This helps you identify what’s working and what’s not, allowing you to make data-driven decisions to improve your campaigns.
  • Optimize link placements: Link tracking software allows you to test different link placements to see what resonates best with your audience. By experimenting with variations, you can improve your click-through rates and ultimately boost conversions.
  • Track inbound links: By monitoring inbound links, you can gain valuable insights into how other websites are linking to your content. This can help you identify opportunities for collaboration or outreach, and also protect your online reputation by staying informed of any negative mentions or backlinks.
  • Improve overall link performance: Link tracking software provides a comprehensive view of your link metrics, helping you identify areas for improvement and optimization. By monitoring your link performance over time, you can refine your strategy and achieve greater success with your campaigns.

Free Link Tracking Software Options

If you’re looking for a free but effective link tracking software, there are several options available to choose from that can help you track your links and improve your campaign performance without breaking the bank. Here are a few popular options:

Name Features Limitations
Google Analytics
  • Track clicks, conversions, and user behavior
  • Customizable campaign tracking
  • Integrates with other Google tools
  • Can be complex and overwhelming for beginners
  • Does not track all types of links (e.g. social media links)
  • Requires some technical knowledge to set up properly
  • Customizable links with branded domains
  • Track clicks, locations, and referrers
  • Integrates with various social media platforms
  • Does not track conversions or user behavior
  • Limited reporting and analytics features
  • Some features only available in premium versions
  • Track clicks, conversions, and user behavior
  • Link cloaking and branding
  • Real-time link monitoring
  • Limited tracking for free accounts
  • Some features only available in premium versions
  • Interface can be confusing for some users

While these free link tracking software options may have their limitations, they can still provide valuable insights into your link performance and help you identify areas for improvement. Consider your specific needs and goals when selecting the right software for your campaign.

Paid Link Tracking Software Options

If you have a larger business or require more advanced analytics and reporting, paid link tracking software options may be the way to go. While they come at a cost, they offer more comprehensive features and scalability to meet the needs of businesses with higher volume and traffic.

One popular paid option is ClickMeter, which offers link tracking, monitoring, and optimization tools. With ClickMeter, you can track clicks and conversions in real-time, as well as monitor clicks from different sources, including email campaigns and social media. It also provides detailed insights on link performance, allowing you to make data-driven decisions to optimize your campaigns.

Another paid option is Bitly Enterprise, which offers link management and brand tracking solutions for businesses. Bitly Enterprise allows you to customize your links and track their performance, as well as monitor your brand mentions across social media and the web.

If you’re looking for a paid link tracking software with a more robust set of features, LinkTrackr may be the solution for you. LinkTrackr offers advanced link tracking, link cloaking, and conversion tracking tools, as well as the ability to split-test your landing pages and track your traffic sources.

Overall, paid link tracking software provides the scalability and advanced features necessary for larger businesses to track and optimize their link performance effectively. While they come at a cost, the ROI can be significant in terms of increased conversions and revenue.

Factors to Consider When Choosing Link Tracking Software

Choosing the right link tracking software can make a big difference in the success of your online campaigns. Here are some key factors you should consider when selecting link tracking software:

  • Ease of use: Look for software that is user-friendly and easy to navigate. You don’t want to waste time figuring out how to use the software when you could be focusing on your campaigns.
  • Integration capabilities: Consider how the software integrates with other tools you currently use for your campaigns. You want the ability to easily import and export data between the software and other platforms.
  • Customization options: Depending on your needs, customization options may be important. Look for software that allows you to create custom reports or tailor the software to fit your specific campaign goals.
  • Reporting functionalities: Reporting capabilities are crucial for monitoring the success of your campaigns. Make sure the software you choose offers robust reporting functionalities.
  • Customer support: Having access to good customer support can make all the difference. Look for software providers that offer a variety of support channels such as email, phone, and live chat.

By considering these factors, you can ensure that you select the right link tracking software for your needs.

How to Get Started with Link Tracking Software

Now that you understand the importance and benefits of link tracking software, it’s time to get started with implementing it for your campaigns. Here’s a step-by-step guide:

  1. Create tracking links for your website or campaign. You can use the software’s link generator to create unique codes to track clicks and conversions.
  2. Implement tracking codes on your website or campaigns. This involves adding a small snippet of code to your website or email campaigns. The software will generate this code for you.
  3. Set up goals and conversions. Determine what actions you want your visitors to take, such as filling out a contact form or making a purchase. This will enable you to track the success of your campaigns and make informed decisions based on the data.
  4. Analyze your link performance. Many link tracking software tools come with comprehensive analytics dashboards that allow you to view and track your link performance, such as clicks, conversions, and engagement rates. This data will help optimize your campaigns over time.

Remember to regularly monitor your link metrics and make adjustments as necessary to ensure optimal performance. Link tracking software can be a powerful tool for improving your online presence and driving your campaign success.

Advanced Link Tracking Strategies

Link tracking software provides powerful insights into the performance of your links. By optimizing your tracking strategies, you can further enhance campaign success. Here are some advanced techniques to consider:

A/B Testing

Utilize A/B testing to gauge which links are most effective. This involves creating two versions of a link and testing them against one another with different audiences. By measuring the click-through rates and conversion rates, you can determine which version is more successful.


Retargeting is a technique that involves showing ads to people who have previously visited your website. By utilizing your link tracking software to track these visitors, you can create retargeting campaigns designed to convert them into leads or customers.

Conversion Tracking

Use your link tracking software to track conversions, such as form fills or purchases, that occur after a user clicks on your link. This will provide valuable insights into which links are driving the most conversions.

Using Link Tracking with Other Web Analytics Tools

Your link tracking software can provide valuable data when used in conjunction with other web analytics tools. By integrating with tools such as Google Analytics, you can gain a more comprehensive view of your website and marketing campaigns.

By implementing these advanced link tracking strategies, you can improve the performance of your online campaigns and increase your ROI.

Link Tracking Software vs. Traditional Analytics Tools

While traditional web analytics tools can provide general website insights, they lack the specificity necessary to track individual links and campaigns. Link tracking software, on the other hand, offers a more granular view of link performance, allowing you to optimize your online presence and campaigns.

Link tracking software provides more detailed metrics on click-through rates, conversion rates, and other link-related data that traditional analytics tools may not capture. With this information, you can better understand which links are driving traffic and conversions, and adjust your strategies accordingly.

Furthermore, link tracking software offers more advanced features such as A/B testing, conversion tracking, and retargeting. These capabilities can help you refine your campaigns and improve ROI, giving you a competitive advantage over businesses that rely solely on traditional analytics tools.

Overall, while traditional analytics tools have their place, link tracking software is a necessary addition for any business looking to maximize their online performance and campaign success.


Link tracking software is a crucial tool for any online campaign. By tracking your links’ performance, you can gain valuable insights into how your audience interacts with your content and optimize your campaigns for better results.

We have explored both free and paid link tracking software options and discussed the benefits, factors to consider, and advanced strategies for using them. It is now up to you to decide which option is best suited for your needs.

Remember to consider factors like ease of use, customization options, and reporting functionalities when choosing a link tracking software. Additionally, don’t forget to take advantage of advanced features such as A/B testing, retargeting, and conversion tracking to optimize your campaigns further.

Overall, using link tracking software can make a significant difference in your online presence. Take the time to explore the recommended options and start tracking your links today to enhance your campaign success.