List of 70 B2B Niches in 2022 & Top Strategies to Market to Them

list of b2b niches and industries

Looking for a good b2b industries list or perhaps b2b niches? Here is a list of b2b industries and top strategies to market them in 2022.

The following is an authoritative list of B2B (business-to-business) sales and marketing niches. This list of B2B business niches could be used in a variety of sectors, but it’s especially good for anyone trying to target, recruit, and convert certain niches for their accounting firms, bookkeeping businesses, and CPA firms. Other resources on the internet include this for accountants, this for tax company niches, this article about copywriting niches, and the giant list of niches.

The riches are hidden in the b2b niches and gaps.

Here’s a list of niches and the most effective ways to market to them.

You already know that if you market and target a specific niche, you are more likely to succeed.

But first, let’s look at some of the key reasons why you should target niches.

The majority of these are successful industries and sectors for B2B (business to business) companies, such as accountants, CPA firms, attorneys, commercial insurance agents, digital marketing firms, web design companies, video production companies, print companies, and a variety of other B2B organizations.

You can target a niche in two ways:

  • Your total business might be completely niched.
  • Create targeted campaigns to market to a specified niche.

Should you only work in specialized niches?

Single-niche specialization can be good until it is not.

Working completely in your niche allows you to be a lot more productive because you don’t have to relearn every time you have a new engagement.

The disadvantage of working entirely in a niche is that you are subject to a wide range of hazards. When there is a pandemic or new regulations, having clients from different industries gives you a sense of safety.

Let’s go over some particular techniques for targeting niches and driving leads from these sectors or industries.

You do not have to work exclusively with a niche, but you can market specifically to them.

In reality, the epidemic demonstrated the need for multiple niches to be serviced.

Here are five tactics for targeting and marketing to a niche; we’ll unpack each of these below.

Five market strategies for distinct niches:

  •     Paid Search Ads with Landing Pages & Retargeting
  •     Sub Website targeting the niche 
  •     Niche Facebook & LinkedIn Lead Magnet Ads
  •     Top and Middle of Funnel Content Marketing
  •     Niche Youtube Videos

I’ll go through each of these tactics in further detail later in the article. For the time being, let us all have a look at this extremely extensive list of industry niches.

A list of business-to-business niches and sectors

  1. Pest control & exterminators
  2. Engineering firms & professionals
  3. Drilling & Well Companies
  4. Automotive mechanic and repair
  5. Heavy machinery & Tractor dealerships
  6. Remodelers and renovation companies
  7. Independent Insurance agents and brokerages
  8. Plumbers & Plumbing Companies
  9. Lawn care, fertilizing, and weed control
  10. Professional Athletes
  11. Food trucks& Farmer market vendors
  12. Small Landlords & investment property owners
  13. Watercraft and Boat Motor Repair Companies
  14. Real Estate Investment Companies
  15. Landscaping companies
  16. Owner operator truck drivers
  17. Crane Servicing Companies
  18. Photographers and videographers
  19. Oil & petroleum companies
  20. Property management companies
  21. Home window installation companies
  22. Carpet & Flooring Companies & Contractors
  23. Uber drivers, Lyft & Ride Share
  24. Attorneys & Law offices
  25. Nonprofits, churches, synagogues, or Mosques
  26. Trucking and transportation companies
  27. Franchise owners
  28. Manufacturing (such a huge niche)
  29. Upwork, Fiver Gig Professionals with 1099 income
  30. Excavating contractors
  31. Land Surveyors & engineers
  32. Diesel Repair and Fleet Service Companies
  33. Youtubers and influencers
  34. Lice removal specialists (my friends’ family just taught me this was a thing today)
  35. Electricians and Electrician Companies
  36. Crane Operating Companies
  37. Outdoor recreational supply companies
  38. Dentists & orthodontists
  39. Private Aircraft mechanic & repair
  40. Watercraft & Boat Dealerships
  41. Screen printing, embroidery & stitching companies
  42. Medics Supply Companies
  43. Homebuilders
  44. Pumping and Septic Tank Companies
  45. Construction supply stores
  46. Roofing and siding repair companies
  47. Sealcoat and asphalt Companies
  48. Dermatologists
  49. Gymnastics teams, clubs & coaches
  50. E-commerce professionals
  51. Insurance agents
  52. Swim Schools
  53. Tree removal companies and arborists
  54. Restaurants
  55. Aestheticians & beauticians
  56. Pool Installation Companies
  57. Niche dealerships and suppliers (obscure, large dollar purchases)
  58. Software startups
  59. Elevator & Escalator Installation & Repair companies
  60. Private Schools & academies
  61. Concrete contractors
  62. Car Wrap, Decal & Print Companies
  63. Patio and Deck Installation Companies
  64. Real estate agents and brokerages
  65. Fitness instructors and personal trainers
  66. Salons and beauticians
  67. Taxidermists & Taxidermy Companies
  68. Surgeons, doctors, and healthcare companies
  69. General contractors
  70. Farmers & agriculture

Not every one of these is worth pursuing on its own, but this list of business-to-business niches came about because I’ve had clients in each of these industries or sectors through my previous tax and accounting firm and Feedbackwrench.

Now, let’s talk about how to completely employ each of the tactics I’ve mentioned here to target these sectors and niches, as well as create a comprehensive lead system for them.

5 Strategies for the market to a Business-to-Business Niche

List of 70 B2B Niches in 2022 & Top Strategies to Market to Them - SEO
List of 70 B2B Niches in 2022 & Top Strategies to Market to Them Looking for a good b2b industries list or perhaps b2b niches? Here is a list of b2b industries and top strategies to market them in 2022.

1 – Paid Search Ads with Landing Pages & Retargeting

Search marketing is fantastic because it demonstrates purpose.

There are really only two reasons why someone would search for a solution with your niche keyword modifier on it. They are either rivals checking it out or people who intend to acquire that service or good in the future.

Search queries reveal buyer intent and assist you in locating qualified purchasers. Search engine marketing combines paid search ads with content marketing.

Paid search means paying to be at the front of the line.

Content marketing with SEO is a long-term approach for gaining free organic traffic.

I’ll focus on paid search ads here.

Content marketing is about creating authoritative content and striving to increase its authority so that it ranks higher in organic search traffic, whereas paid search ads use the Google ad or Bing ad system to leap to the front of the line.

An example of a niche paid search ad:

Accounting website companies vs. website companies “Accounting” is a subset of the main commercial keyword.

This is an approach for finding a certain niche.

What exactly is a niche search strategy?

  1. Determine a niche keyword.
  2. Create niche-specific ad copy.
  3. Point to a landing page that has been optimized for a certain niche.

Keywords for a certain niche

A niche industry modifier will be added to the wide category term. Then you will make a hyper-optimized Google search ad and a Bing search ad.

You should use a phrase match keyword type so that it is fairly stringent in terms of when it triggers.

That hyper-targeted niche is The Google search ad will then direct you to a landing page that is tailored to that particular niche or business.

This creates a symbiotic relationship between the term, the Google ad, and the landing page experience. This is commonly referred to as a “quality score.”

Search Ads: Niche Optimization:

What factors influence niche search ad optimization?

Choose keywords that are niche phrase match.

In Google Advertising, you can create niche-optimized search ads.

Create a landing page experience for a certain niche.

When you create relevancy between Google keywords, ad copy, and landing page, you will win the auction more easily and pay less per click.

Niche Ad Copy for Google Search Ads:

When you make your ad, use a dynamic search ad and do some research with an SEO tool or the term planner in Google Ads.

Decide how people might look for this type of information, and then make two or three dynamic search ads.

Lists of negative keywords

You should create a comprehensive negative keyword list so that your ad does not appear for ancillary queries with different search intent. Consider all of the other companies in this niche; you don’t want to come up with inappropriate keyword searches.

As an example,

Accounting websites vs. website companies

“Accounting websites” would be a good match for your ad if you didn’t pay attention. If you didn’t, your ad would show up for “website training” and “accounting courses.”

Here are some examples of good negative keywords:

  • Colleges, 
  • Programs, 
  • Certifications, 
  • Universities, 
  • Degrees, 
  • and Jobs

Paid Search Campaigns are Effective for Niche Advertising:

What is the best form of sponsored search ad to use when targeting a specific niche or industry?

I recommend running a responsive search ad with a conversion, target conversion cost, or ROAS goal (Return on Ad Spend).

All of these are aimed at getting people to convert, which is the ultimate machine learning. This means that the campaigns keep getting better and better.

Paid search ads are classified as follows:

Transformations

Ad Type: Responsive search ad

Do you need to configure conversions?

I’m not going to go into detail on why it’s important to set up conversion actions for your Google Ads campaigns, but it’s worth mentioning.

In brief, if you set up specific triggers like filling out a form or clicking on a phone number and then notify the advertising system that that trigger is a conversion activity, you’ll be able to display ads for that specific conversion action.

Top Ad Conversions to Use:

  • Form filling
  • Phone number URLs should be clicked.
  • Lead magnets can be downloaded.

You can’t optimize for machine learning if you don’t set up conversions. Not all ad types and campaign objectives make use of machine learning, which takes advantage of big tech tracking and data mining.

Machine learning tailored ads will be able to reach the most powerful advertising platforms on the market because they will be able to use them. Utilize conversions to optimize your advertising over time by employing machine learning.

Targeting a niche rather than a broad category can help you close more sales because the end-user will feel as if you are catering directly to them and their special demands.

Aside from the psychological benefits, there is also a financial benefit.

Large companies don’t have the time to make small campaigns and advertising.

It takes more time and effort, as well as true experience or insight, to target each niche. You’ll see that it’s less competitive because it’s more difficult to run specific ads on Google search and paid search ads.

Niche Google search advertising is less competitive.

There are many major organizations advertising for the wide industry, and because you’ll be advertising for the niche keyword and have an optimal situation, you’ll have a higher quality score and Google ad rank.

2-Facebook & LinkedIn Niche Lead Magnet Ads

Here’s how to use a lead magnet on Facebook or LinkedIn to target B2B niches.

  • Create something that people will want to download.
  • Create a Facebook and LinkedIn ad providing it in exchange for an email address.
  • Email automation can be used to convert emails into leads.

It all starts with crafting a piece of content that is truly valuable.

The secret to a good lead magnet campaign is to identify something that piques the attention of your end-user.

They must be interested in this because it is about an issue or a way for them to grow or stay alive.

You can’t just determine that this resource is significant to them; you have to get to know them and what they value.

How to Create a B2B Niche Facebook Campaign:

  1. An example would be to write a piece of text or make an audio download.
  2. To gain access to the resource, create a sales page containing a form.
  3. Create an engaging commercial with eye-catching imagery.
  4. Create a Facebook audience that focuses on the niche.
  5. Set up the campaign in Facebook Manager and make the event a cover image.

3-create niche YouTube videos for long-tail keywords.

You will receive some of the highest quality interaction you have ever seen if you can create good content for your niche.

YouTube = easier to target and greater quality engagement.

My entire business has grown as a result of the momentum I created on YouTube.

Google search results and a written webpage Content is extremely competitive, but YouTube is less so.

You may not be able to rank for “Websites for Accountants” on your website right away, but you may be able to rank much sooner if you create a YouTube video teaching people about what makes a successful accounting website.

Create niche content that is search engine optimized.

What factors influence YouTube search engine optimization?

  • The heading
  • The spoken words in the video
  • The labels
  • The overall level of content engagement

YouTube is easier to rank than the web, and it generates discussion.

If I had to choose between 100 visitors clicking on my website interested in accountant websites and 100 engagements on a video I developed on accountant websites, I would always go with the video.

Using video allows you to have a conversation, show off your personality, and deliver a lot of value quickly, all at the same time.

Text engagement is usually lower than video engagement.

If you create video content that is similar to blog entries, you will discover that refining the search will allow your YouTube video to rank and be found by people in your niche.

One key distinction is between “website companies” or “web designers” and “websites for accountants.” The niche term is easier to rank for, and leveraging YouTube’s less competitive search engine makes it even easier.

Another advantage of watching YouTube videos is that you can have a high-quality dialogue with them!

Instead of relying on someone reading your blog article, you may have a video chat with them.

Bring the best parts of your personality and skills to YouTube, and you’ll see more interaction and traffic over time.

People will eventually discover your YouTube videos.

4 – Content Marketing at the Top and Middle of the Funnel

Web content that is SEO-friendly should answer all of the questions that your target market might have.

This article’s purpose is to rank in search engines and be used in email and social media lead magnet campaigns.

List of 70 B2B Niches in 2022 & Top Strategies to Market to Them - SEO
List of 70 B2B Niches in 2022 & Top Strategies to Market to Them Looking for a good b2b industries list or perhaps b2b niches? Here is a list of b2b industries and top strategies to market them in 2022.

If you put it in writing. Then it can be used as an answer in a search query by Google and aging.

There is a lot that goes into producing an amazing, authoritative article, but here are some pointers:

How to Write SEO-Optimized Niche Content:

  • Investigate a specific query to target.
  • Investigate auxiliary questions.
  • Articles should be 500-3500 words long.
  • Concentrate on making it interesting; it’s all about writing something that people will read.
  • Make a video that summarizes the information.
  • Make an audio podcast that summarizes the information.
  • Create infographics and photos to go with it.
  • Share and boost the article to increase user involvement.
  • Make adjustments and improve them over time.

Make good use of blog categories and distribute them throughout your website.

A good category system is a great way to help people find content that is relevant to them.

Tags and categories are also ways for accomplishing this.

When you create authoritative content that answers all of the questions that people may have in your niche, you will get momentum.

The Advantages of Content Marketing for Niche Markets:

  • Google’s Search, My company, is ranking higher and more frequently.
  • Your home page ranks higher for more keywords. Articles will rank and drive more consumers.
  • Google thinks your website is authoritative and helpful, and you have a lot of information you can use in lead magnets.
  • As your overall time on the page improves, your website will become more engaging.
  • People are more likely to trust you since they see your post.

5 – Sub Website targeting the niche

The last way to target a specific group of people is to start a new website just for them.

You’ll have to invest more time and money, but a niche may want to see content tailored exclusively to them.

The following are some of the benefits of having a niche website to go along with your main brand:

The Advantages of Creating a Niche Website:

  • The quality score of paid advertisements has increased.
  • It is less difficult to close.
  • Enhanced chances of ranking for organic keywords
  • Increased footprint and web share on the internet

Google and Bing will not trust you if you don’t work hard to get this website to rank high on their search engines.

That’s no easy task, so I normally advise people to focus their efforts on improving their present website before launching a new one.

This is a common misunderstanding.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.