MGID Ad specs and Ad Recommendations Cheat Sheet

When it comes to digital advertising, native advertising has emerged as a powerful tool for reaching and engaging audiences. With its seamless integration into online content, native ads can capture user attention and drive meaningful interactions. One platform that has gained significant traction in this space is MGID, a leading digital engagement platform that specializes in native advertising and content marketing.

But are you truly maximizing your native advertising potential with MGID?

In this article, we will explore MGID’s ad specs and ad recommendations to help you supercharge your online advertising efforts. From image specifications to guidelines for creating engaging ads, we’ll uncover the secrets to captivating your target audience and boosting your campaign’s performance. Whether you’re new to native advertising or looking to take your existing campaigns to the next level, this cheat sheet will provide you with the insights you need to succeed.

So, are you ready to discover the keys to unlocking your native advertising success with MGID?

Image Specifications for MGID Ads

When creating MGID ads, it’s important to adhere to the image specifications to ensure optimal performance and compliance. Here are the key considerations for image size, file format, file size, and image content:

Image Size

The recommended image sizes for MGID ads are as follows:

Image Type Minimum Dimensions
Rectangle Crop 492 x 328 pixels
Square Crop 328 x 328 pixels

File Format and File Size

MGID accepts the following file formats for ad images: png, jpg, and static gif. The maximum file size allowed is 5 MB.

Image Content

It’s crucial to ensure that your ad images comply with MGID’s guidelines on image content. Avoid using blurry or distorted images, as well as images that infringe copyright or endorse illegal activities. Additionally, MGID prohibits the use of nudity or pornography, violence and terrorism, and insulting imagery in ad images.

Remember to choose exciting and bright pictures that are visible even in a small size. Avoid using black or white borders that may distract from the main image content.

Ensure that your ad images meet these specifications to maximize the impact and effectiveness of your MGID campaigns.

Guidelines for Creating Engaging MGID Ads

To create highly engaging MGID ads, it’s crucial to follow these guidelines that are designed to captivate your audience and encourage them to click on your ads:

  1. Create a Sense of Urgency: Make your audience feel a time constraint or urgency to act by using phrases like “limited time offer,” “exclusive deal,” or “act now.”
  2. Stick to the Point: Keep your message concise and straightforward. Use clear headlines and descriptions that convey the value of your offer in a concise manner.
  3. Use a First-Person Point of View: Address your audience directly using words like “you” and “your.” This helps establish a personal connection and makes your ad feel more relatable.
  4. Employ a Colloquial and Personal Language: Use a friendly and conversational tone in your ad copy. This creates a sense of familiarity and makes your audience more likely to engage with your content.
  5. Play on the Visitor’s Curiosity: Spark curiosity by using intriguing headlines or posing questions that pique the reader’s interest. This will entice them to click on your ad for more information.

By following these guidelines, you’ll be able to create MGID ads that grab your audience’s attention, engage their curiosity, and ultimately drive more clicks and conversions.

Integration of MGID with Voluum

MGID and Voluum have seamlessly integrated their platforms through the powerful Automizer feature. This integration provides a deep and reliable connection between MGID’s native advertising capabilities and Voluum’s campaign control and tracking functionalities. With this integration, you can effortlessly manage and optimize your MGID campaigns from within the Voluum platform, streamlining your advertising workflow.

Benefits of MGID-Voluum Integration

  • Campaign Control: Take full control of your MGID campaigns directly from the Voluum platform.
  • Automatic Rules: Create custom automatic rules in Voluum to implement specific actions and optimizations for your MGID campaigns.
  • Cost Synchronization: Sync cost information in real-time between MGID and Voluum to accurately measure campaign performance and ROI.
  • Whitelists and Blacklists: Apply whitelists and blacklists in Voluum to control the placements and sources of your MGID ads.

Together, MGID and Voluum empower you to maximize the efficiency and effectiveness of your MGID campaigns by providing comprehensive campaign control, automation, and cost synchronization capabilities.

Integration Features Description
Campaign Control Manage your MGID campaigns directly from Voluum, eliminating the need for multiple platforms.
Automatic Rules Create rules to automatically optimize your MGID campaigns based on specific actions, such as pausing underperforming ad placements or increasing bids for high-performing placements.
Cost Synchronization Sync cost data between MGID and Voluum to accurately track campaign expenses and calculate return on investment (ROI).
Whitelists and Blacklists Apply whitelists and blacklists in Voluum to control where your MGID ads are displayed, ensuring they appear on high-quality, relevant websites.

Technical Specifications for MGID Ads

The success of MGID ads heavily relies on meeting the technical specifications outlined by the platform. By adhering to these requirements, advertisers can ensure their ads perform optimally and remain compliant. Take a closer look at the specific technical specifications you need to consider:

Image Size

The image size plays a crucial role in capturing the attention of your target audience. For MGID ads, the recommended image size is 492 x 328 pixels for rectangle crop and 328 x 328 pixels for square crop. By choosing the right image dimensions, you can create visually appealing and engaging ads.

Headline Characters

The headline is an essential element of your MGID ad, enticing users to click and discover more. When crafting your headline, keep in mind that MGID allows a maximum of 60 characters. Make every character count by crafting compelling headlines that drive curiosity and encourage action.

Description Characters

The description of your MGID ad provides additional information and context to entice users further. MGID allows a maximum of 120 characters for the ad description. Ensure that your description is concise, engaging, and compels users to take the desired action.

CPC (Cost Per Click) Start Rates

The CPC, or Cost Per Click, is the amount advertisers pay for each click their ads receive. MGID provides different start rate recommendations for various devices, ensuring you have control over your budget. Set your CPC rates strategically to maximize the effectiveness and visibility of your ads.

Budget

Having a clear budget in mind is important for managing your MGID campaigns effectively. While MGID does not explicitly state a minimum budget requirement, it is advised to set a reasonable budget that aligns with your advertising goals. This helps in ensuring that your campaigns have sufficient resources to deliver results.

Targeting

Targeting the right audience is paramount for the success of your MGID ads. With MGID’s targeting options, you can refine your audience based on demographics, interests, and other parameters. By utilizing precise targeting, you can reach the most relevant and engaged audience for your ads.

Technical Specifications Requirements
Image Size 492 x 328 pixels for rectangle crop
328 x 328 pixels for square crop
Headline Characters Maximum 60 characters
Description Characters Maximum 120 characters
CPC (Cost Per Click) Start Rates Varies based on device
Refer to MGID recommendations
Budget Set a reasonable budget aligned with advertising goals
Targeting Precise targeting options available

By understanding and adhering to these technical specifications, you can optimize the performance of your MGID ads and maximize their impact. Ensure your ad images, headlines, descriptions, CPC rates, budget, and targeting are all aligned with the guidelines provided by MGID to achieve successful results.

Prohibited Content for MGID Ads

When creating ads for MGID, it’s crucial to adhere to their strict guidelines on prohibited content. Violating these guidelines can lead to rejection of your ads. To ensure compliance, avoid the following types of content:

  • Using misleading or teasing titles to lure users
  • Including adult content or explicit material
  • Promoting illegal drugs or substances
  • Depicting violence or encouraging violent behavior
  • Embedding malware or any other harmful software

In addition to the above, it’s important to avoid poor quality content, grammar mistakes, outdated news, and content that promotes hate or vulgarity. Such content can harm your ad performance and may not be approved. Advertisers must prioritize creating engaging and high-quality content that adheres to these guidelines.

Prohibited Content Consequences
Misleading or teasing titles Rejection of ads
Adult content or explicit material Rejection of ads
Promotion of illegal drugs or substances Rejection of ads
Depiction of violence or encouragement of violent behavior Rejection of ads
Embedding malware or any other harmful software Rejection of ads

Benefits of Outbrain Native Ad Network

Outbrain is a leading native ad network that offers numerous benefits to advertisers. As a native ad network, Outbrain specializes in content discovery, providing users with an effortless way to explore and engage with new content across various websites.

One of the significant advantages of partnering with Outbrain is its extensive reach. With a vast network of partner websites, Outbrain ensures that your ads are seen by a wide audience, increasing the chances of driving high-quality traffic to your website or landing page.

Another advantage is the audience targeting options provided by Outbrain. Through advanced targeting capabilities, you can reach your desired audience based on demographics, interests, and behavior. This targeted approach enables you to deliver your message to the right people at the right time, maximizing the effectiveness of your campaigns.

Ad Types and Optimization

Outbrain offers various ad types to cater to different advertising goals. These include:

  • Single ads: Simple yet effective ads that allow you to promote your content with a compelling headline and image.
  • App install ads: Ideal for driving app installations, these ads provide a seamless user experience that encourages direct downloads.
  • Carousel ads: Interactive and engaging, carousel ads enable you to showcase multiple products or features in a single ad unit, increasing engagement and conversions.

To optimize the performance of your Outbrain campaigns, it’s crucial to adhere to the recommended image size for your ads. Using the correct image size ensures that your visuals are displayed correctly and attract attention. Additionally, creating multiple headline variations enables you to test different messaging strategies and identify the most compelling headlines to capture audience interest.

By leveraging the benefits of Outbrain’s native ad network, advertisers can tap into a vast online audience and optimize their campaigns for better results. Whether you’re looking to increase brand awareness, drive website traffic, or boost conversions, Outbrain provides a powerful platform for achieving your advertising goals.

Integration of Outbrain with Voluum

Outbrain seamlessly integrates with Voluum through the Automizer feature, providing users with enhanced campaign control and optimization capabilities. With this integration, you have the power to manage your Outbrain campaigns directly within the Voluum platform.

Here are some key features and benefits of the Outbrain and Voluum integration:

  1. Create automatic rules for various actions: Use Automizer to set up automatic rules that trigger specific actions based on predefined conditions. This allows you to automate your campaign management tasks and save time.
  2. Pause traffic and notify about bot activity: Detecting bot traffic is crucial for maintaining the integrity of your campaigns. With the Outbrain-Voluum integration, you can automatically pause traffic or receive notifications when bots are detected, ensuring that your ad budget is not wasted on non-human traffic.
  3. Synchronize cost information: Keep track of your campaign costs without manual intervention. The integration enables seamless cost synchronization between Outbrain and Voluum, providing you with accurate and up-to-date cost data for effective budget management.
  4. Apply whitelists and blacklists: Take control over your campaign targeting by utilizing whitelists and blacklists. With the Outbrain-Voluum integration, you can easily manage and apply these lists, ensuring that your ads are displayed to the right audience and avoiding placements that may not align with your campaign goals.

Integration Benefits

The integration of Outbrain with Voluum empowers advertisers with a comprehensive campaign management solution. By leveraging the Automizer feature, you can streamline and automate your campaign workflows, optimize your ad performance, and make data-driven decisions. This integration offers a seamless experience, allowing you to take full control of your Outbrain campaigns within the familiar Voluum environment.

Take a look at the image below to get a visual representation of the Outbrain-Voluum integration:

With Outbrain and Voluum working together, you can maximize the effectiveness of your native advertising efforts and drive better results for your campaigns.

Recommended Practices for Outbrain Ads

Creating effective Outbrain ads requires following recommended practices to capture the attention of your target audience. By implementing the following strategies, you can optimize the performance of your Outbrain campaigns:

  • Use real-life photographs:
  • Avoid logos and images with text
  • Leverage close-ups of faces
  • Test multiple images
  • Utilize question headlines
  • Include negative keywords
  • Consider including your target audience in the headline

Real-life photographs create an authentic and relatable experience for viewers. By avoiding logos and images with text, you can create visually appealing ads that focus on the content itself.
Close-ups of faces help humanize the ad and establish a personal connection with the audience. It is important to test multiple images to determine which ones resonate best with your target audience.

Question headlines engage the audience by piquing their curiosity and encouraging them to click. Including negative keywords can help filter out irrelevant clicks and focus your campaign on the right audience. Additionally, consider incorporating your target audience in the headline to create a sense of personalization and improve engagement.

Examples of Effective Outbrain Ads:

Target Audience Real-life Photograph Question Headline
New Parents Are You Prepared for Parenthood? Take Our Quiz to Find Out!
Health Enthusiasts Discover the Secrets to a Healthy Lifestyle with Our Exclusive Guide!

By implementing these recommended practices, you can create engaging and impactful Outbrain ads that connect with your target audience and drive successful campaign results.

Guidelines for Ad Approval on Outbrain

Outbrain takes content quality seriously and has established guidelines for ad approval. To ensure your ads meet the necessary criteria and get approved, follow these guidelines:

  1. Avoid grammatical errors: Review your ad copy thoroughly to eliminate any spelling or punctuation mistakes. Poor grammar can give a negative impression of your brand and affect ad performance.
  2. Create high-quality content: Your ad should be well-designed and visually appealing. Use clear and professional imagery that aligns with your brand. A visually engaging ad is more likely to capture the attention of your target audience.
  3. Avoid misleading or inaccurate information: Ensure that your ad accurately represents the content or offer it promotes. Misleading or false claims can lead to negative user experiences and damage your brand’s reputation.
  4. Provide useful information or entertainment value: Your ad should offer value to users by providing relevant information or entertaining content. Engaging ads are more likely to be clicked on and shared, leading to better performance.
  5. Avoid promoting hate or vulgarity: Outbrain prohibits ads that promote hate speech or contain vulgar content. Ensure that your ad respects community guidelines and fosters a positive user experience.
  6. Avoid outdated news content: Ads that contain outdated or irrelevant news content are likely to be rejected. Keep your ad content fresh and up-to-date to provide users with accurate and timely information.
  7. Avoid content promoting illegal activities: Outbrain does not allow ads that promote illegal activities, including drugs, violence, or any other unlawful behavior. Adhering to legal guidelines is crucial for ad approval.

By following Outbrain’s guidelines for ad approval, you can ensure the quality and compliance of your ads, leading to better performance and audience engagement.

Remember, your ad is a reflection of your brand. By providing accurate information, maintaining content quality, and adhering to ethical standards, you can create ads that resonate with your target audience and drive meaningful results.

Conclusion

In conclusion, both MGID and Outbrain offer valuable ad specs and ad recommendations for advertisers. MGID’s ad specs provide guidelines on image sizes, file formats, and content restrictions to ensure visually appealing and compliant ads. Their ad recommendations focus on creating a sense of urgency, using colloquial and personal language, and capitalizing on the visitor’s curiosity to drive engagement.

Outbrain, on the other hand, is a leading native ad network that offers content discovery solutions. Advertisers can take advantage of Outbrain’s extensive reach and audience targeting options to effectively promote their content. Their recommended practices suggest using real-life photographs, question headlines, and targeting the right audience to optimize campaign performance.

When it comes to integration, both MGID and Outbrain seamlessly integrate with Voluum, providing advertisers with enhanced campaign management capabilities. From controlling campaigns and automating specific actions to synchronizing cost information and applying whitelists or blacklists, this integration streamlines the optimization process and helps advertisers achieve their campaign goals.

Overall, the benefits of using MGID and Outbrain, along with their ad specs, ad recommendations, and integration possibilities, make these platforms powerful tools for advertisers looking to leverage native advertising and content discovery. By utilizing these platforms effectively, advertisers can reach their target audience, drive engagement, and achieve their advertising objectives.

FAQ

What are the image specifications for MGID ads?

The image specifications for MGID ads require a minimum of 492 x 328 pixels for rectangle crop and 328 x 328 pixels for square crop. The supported file formats are png, jpg, and static gif, with a maximum file size of 5 MB. It is recommended to have a DPI of at least 72, preferably 300. Avoid using black or white borders and choose exciting and bright pictures that are visible even in a small size. Ensure your images are not blurry or distorted and do not contain copyrighted material, illegal endorsements, explicit content, violence, or terrorism.

How can I create engaging MGID ads?

To create engaging MGID ads, follow these guidelines: create a sense of urgency, be concise and to the point, use first-person point of view, employ a colloquial and personal language, and play on the visitor’s curiosity. The aim is to encourage users to click on the ads and engage with the content.

How does the integration of MGID with Voluum work?

The integration of MGID with Voluum through the Automizer feature provides a deep and reliable connection. This integration allows users to control MGID campaigns from within Voluum, create automatic rules for specific actions, synchronize cost information, and apply whitelists and blacklists. It enhances campaign management and optimization capabilities.

What are the technical specifications for MGID ads?

The technical specifications for MGID ads include requirements for image size, headline characters, description characters, CPC (Cost Per Click) start rates for different devices, minimum budget, and target options. Make sure your ads meet the specified criteria to ensure optimal performance and compliance.

What content is prohibited for MGID ads?

MGID has strict guidelines on prohibited content for ads. This includes no misleading or teasing titles, no adult content, no promotion of illegal drugs or violence, and no malware. Avoid poor quality content, grammar mistakes, outdated news, and content that promotes hate or vulgarity. Violation of these guidelines can result in the rejection of ads.

What are the benefits of using Outbrain as a native ad network?

Outbrain is a leading native ad network that provides users an easy way to discover new content. Advertisers can benefit from Outbrain’s extensive reach and audience targeting options. The ad types available on Outbrain include single ads, app install ads, and carousel ads. Advertisers should follow the recommended image size and create multiple headline variations to optimize their campaigns.

How does the integration of Outbrain with Voluum work?

Outbrain is fully integrated with Voluum through the Automizer feature. This integration allows users to control Outbrain campaigns from within Voluum, create automatic rules for various actions, pause traffic or send notifications when bots are detected, synchronize cost information, and apply whitelists and blacklists. This seamless integration enhances campaign management and optimization capabilities.

What are the recommended practices for creating effective Outbrain ads?

To create effective Outbrain ads, consider using real-life photographs, avoiding logos and images with text, leveraging close-ups of faces, testing multiple images, and utilizing question headlines. Lists with odd numbers and negative keywords can also attract more attention. Including your target audience in the headline can improve engagement.

What guidelines should I follow for ad approval on Outbrain?

Outbrain has guidelines for ad approval to ensure content quality. Avoid grammatical errors, poorly designed content, and misleading or inaccurate information. Your content should provide useful information or entertainment value and should not promote hate or vulgarity. Outdated news content and content promoting illegal activities are also rejected. Meeting these guidelines is crucial for ad approval.