Social Media Image Sizes Cheat Sheet

Social Media Image Sizes Cheat Sheet

Visual content is crucial for capturing the attention of your social media audience. However, using the wrong image sizes can make your visuals look distorted or out of place, resulting in disengagement from your followers. To maximize the impact of your social media visuals, it’s essential to use the optimal image sizes for each platform.

In this article, we will provide a comprehensive guide to social media image sizes. We will cover the requirements for Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more. We will also share tips on optimizing your images for the best results.

Key Takeaways:

  • Using the correct image sizes is crucial for engagement and optimal results on social media.
  • Each platform has specific requirements for image dimensions to ensure high-quality visuals and a seamless user experience.
  • Optimizing your images for social media involves considering image compression, file formats, and maintaining consistency in image sizes across your profiles.

Why Image Sizes Matter on Social Media

If you’re not optimizing your images for social media, you could be missing out on valuable engagement from your audience. In fact, using the incorrect image dimensions can negatively impact your brand’s reputation and make your posts less appealing to potential followers.

Each social media platform has specific image size requirements, and using the right dimensions can help your posts stand out in a crowded feed. By optimizing your images, you’ll increase engagement and enhance your brand’s visual identity.

Importance of Maintaining Consistency

Using consistent image sizes across your social media profiles can also help improve brand recognition and credibility. When your images are consistent in size and style, it creates a cohesive and professional aesthetic for your brand.

For example, having a mismatched profile photo or cover photo on Facebook can make your page appear disorganized and unprofessional. Using the correct dimensions for each platform ensures that your images look great and your brand is perceived positively.

Maximizing Quality and User Experience

Using the correct image dimensions is also important for maintaining quality and ensuring a seamless user experience. When images are uploaded in incorrect dimensions, they can appear stretched, pixelated, or blurry, which detracts from their impact.

Furthermore, each social media platform has different image size requirements for optimum display on both desktop and mobile devices. By using the recommended dimensions, you’ll ensure that your images look their best regardless of how they’re being viewed.

Properly sizing images on social media isn’t just a preference, it’s essential for success. Don’t make the mistake of neglecting this crucial aspect of your social media strategy.

Understanding Image Dimensions for Facebook

Facebook is the world’s largest social media platform with approximately 2.7 billion monthly active users worldwide. If you are looking to maximize your social media presence, Facebook is a platform you can’t afford to ignore. However, to make your posts stand out, it is critical to use the optimal image sizes for Facebook.

The following table outlines the ideal image dimensions for Facebook:

Image Type Size (in pixels) Aspect Ratio
Profile Picture 180 x 180 1:1
Cover Photo 820 x 312 16:9
Shared Post Image 1,200 x 630 1.91:1
Event Cover Photo 1920 x 1080 16:9
Group Cover Photo 1,640 x 859 1.91:1
Facebook Stories 1,080 x 1,920 9:16

Note: It is recommended to use JPEG or PNG file formats for images on Facebook.

For post images, Facebook recommends using images that are at least 1,200 pixels wide to ensure high-quality resolution. These images will automatically be scaled to fit the requirements of the platform, but to maintain optimal quality, you should not use images smaller than 600 pixels wide.

It is also essential to optimize your images for mobile devices to ensure that they appear correctly across all devices. You should keep the most important parts of your images in the center as Facebook’s mobile app will crop images to a square format for display.

By utilizing the ideal image dimensions for Facebook, you can make your profile, posts, and shared content stand out and maximize your engagement with your audience.

Image Sizing Guide for Instagram

Instagram is a visually-driven platform, making it crucial to optimize your images to stand out. Understanding the correct image sizes for your profile picture, posts, stories, and IGTV videos is key to maximizing your Instagram presence.

Profile Picture Size: Your Instagram profile picture appears as a small circular image on your profile and next to your username when you interact with other users. It is recommended to use an image that is at least 110 x 110 pixels to ensure high-quality. Keep in mind that the picture will be cropped to a circle, so center your image accordingly.

Feed Post Size: Instagram feed posts can be uploaded in either square, vertical, or horizontal formats. For optimal quality, the recommended image size is a minimum of 1080 x 1080 pixels, with an aspect ratio of 1:1.5 to 1.91:1. Stay away from blurry or pixelated images, as this can compromise your brand’s credibility.

Story Size: Instagram stories are a powerful tool for engaging with your followers. The recommended size for story images is 1080 x 1920 pixels, with an aspect ratio of 9:16. Other recommended sizes are 750 x 1334 pixels for iPhone and 640 x 1136 pixels for Android.

Creating Eye-Catching Stories

Instagram stories allow you to add text, stickers, and filters to enhance your images and create aesthetically-pleasing content. Experiment with different fonts and colors to make your stories stand out. Creating visually appealing and engaging stories will help to increase your following and improve your brand’s online presence.

IGTV Size: IGTV videos are a great way to showcase more detailed content to your followers. The optimal size for IGTV is 1080 x 1920 pixels, with an aspect ratio of 9:16. Similar to stories, you can add text and other elements to make your videos more engaging.

Stand Out on Instagram

Using the proper image sizes on Instagram is crucial for making your brand stand out. Incorporate these tips into your Instagram strategy to maximize engagement and increase your following.

Perfect Image Sizes for Twitter

Twitter is a fast-paced social media platform where tweets are limited to 280 characters, but images can speak a thousand words. To make the most of your tweets, it’s essential to use the perfect image sizes for Twitter. Using incorrectly sized images can mess up your visual branding and affect your engagement rates.

The following are the optimal image dimensions for Twitter:

Image Type Size (in pixels)
Profile Picture 400 x 400 (minimum 200 x 200)
Header Photo 1500 x 500
Tweet Image 1024 x 512 (maximum 5MB)

It’s best to use JPG, GIF, or PNG file formats for Twitter, and keep the image size under 5MB to ensure that it loads quickly on both mobile and desktop devices. If you want to create a Twitter post with multiple images, use Twitter’s built-in photo gallery tool to upload up to four images.

One important thing to note is that Twitter often crops images automatically. So, make sure to keep the important parts of your visual content in the center of the image so that they don’t get cut off.

By using the perfect image sizes on Twitter, you can make your profile and tweets look professional and appealing. This can help you attract more followers and improve engagement rates.

Optimizing Image Dimensions for Pinterest

When it comes to Pinterest, images are the main focus. To make your images stand out on this platform, it’s essential to use the correct dimensions. By doing so, you’ll ensure that your pins are appealing and get the attention they deserve. Here are the image dimensions you need:

Image Type Dimensions
Profile Picture 165 x 165 pixels (minimum)
Pin Size 1000 x 1500 pixels (recommended)
Board Cover Photo 800 x 450 pixels

These are the basic image dimensions for Pinterest. However, to make your pins more engaging, it’s essential to create vertical images as they take up more space on Pinterest’s feed. It’s also crucial to use high-quality images and add descriptive, keyword-rich captions to your pins.

Keep in mind that Pinterest regularly updates its platform, and image dimensions may change. It’s essential to stay up-to-date with any changes and adjust your images accordingly to ensure they look their best.

Image Sizing Requirements for LinkedIn

LinkedIn is a professional social media platform that allows individuals to showcase their work experience and connect with other professionals. Your profile picture, background photo, and post images on LinkedIn should align with your professional image. Here are the image sizing requirements for LinkedIn:

Image Specs
Profile picture 400 x 400 pixels
Background photo 1584 x 396 pixels
Post image 1200 x 627 pixels

It’s important to note that LinkedIn often changes their image sizing requirements, so it’s essential to stay up-to-date with any changes and adjust your images accordingly.

For your profile picture, choose a high-quality headshot with a professional and approachable demeanor. Your background photo can be an image that aligns with your professional brand and highlights your expertise. When posting images on LinkedIn, make sure they are relevant to your industry and add value to your connections.

Always maintain consistency across your LinkedIn profile and ensure that your images align with your brand’s visual identity to create a strong professional presence on the platform.

Creating Your Social Media Image Dimensions Chart

Now that you have a solid understanding of the optimal image sizes for each social media platform, it’s time to organize them into a comprehensive chart. This will help you streamline your content creation process and ensure that your images are consistently sized across all your profiles.

Follow these steps to create your own social media image dimensions chart:

  1. Open a new spreadsheet in Microsoft Excel or Google Sheets.
  2. Create a column for each social media platform you use (e.g. Facebook, Instagram, Twitter, Pinterest, LinkedIn).
  3. Create rows for each different type of image you will be using (e.g. profile picture, cover photo, post image).
  4. Fill in the optimal image dimensions for each type of image on each platform.
  5. If desired, you can also include information on file types, maximum file sizes, and any other relevant details.

Once you have created your chart, it’s important to keep it updated. Social media platforms are constantly evolving, and image dimensions may change over time. Make sure to stay on top of any updates and adjust your chart accordingly.

Having a comprehensive social media image dimensions chart will save you time and energy in the long run, and ensure that your profiles look polished and professional across the board. Get started on creating your chart today!

Tips for Optimizing Images for Social Media

If you want to make an impact on social media, you need to optimize your images properly. Here are some tips to help you create stunning visuals that will engage your audience:

1. Compress Your Images

Large image sizes can slow down your website and decrease engagement. Therefore, it is essential to compress your images before uploading them to your social media profiles. Use tools like Adobe Photoshop, TinyPNG, or Squoosh to compress your images without losing quality.

2. Choose the Right File Format

The file format you choose can have a significant impact on image quality and load times. JPEG is the most common file type for photos, while PNG is best for graphics and transparent images. Use the appropriate file format for your image to achieve the best results.

3. Edit Your Images

Edit your images to enhance their quality and impact. Use tools like Canva, Adobe Photoshop or GIMP to adjust brightness, saturation, contrast, and other parameters to create images that stand out. Be creative and experiment with different editing tools and techniques.

4. Maintain Consistency

Maintaining consistency in your image sizes and styles across your social media platforms is crucial. It reinforces your brand identity and makes your profile visually appealing. Use a social media image dimensions chart to ensure that your images are the right size for each platform.

5. Use Captions and Hashtags

Captions and hashtags are essential for social media success. They help you connect with your audience and increase engagement. Use relevant and trending hashtags to make your content discoverable, and write engaging captions that add context and value to your images.

By following these tips, you can optimize your images for social media and create a strong visual identity for your brand. Remember to stay updated on the latest image sizing requirements to ensure that your images always look great on all platforms.

Visual Examples: Before and After Image Optimization

They say a picture is worth a thousand words, and that’s especially true in the world of social media. But what happens when your images aren’t optimized for the platform you’re using? Let’s take a look at some visual examples to see the difference image optimization can make.


Before optimization, a Facebook post image may be grainy or distorted, with important information cut off on the edges. However, after adjusting the image to the correct size and resolution, the image is clear and visually appealing, capturing the viewer’s attention and increasing engagement.

Before Optimization After Optimization


An Instagram feed post with a poorly cropped image may look unprofessional and out of place. But by resizing and centering the image correctly, you can create an aesthetically pleasing post that aligns with your brand’s visual identity and attracts new followers.

Before Optimization After Optimization


A tweet with an oversized image can be overwhelming and distracting. By resizing the image to fit within Twitter’s recommended dimensions, you can create a polished tweet that gets your message across without overwhelming your audience.

Before Optimization After Optimization

As you can see, optimizing your images for social media can make a huge difference in the way your brand is perceived online. By following the recommended image dimensions and taking the time to resize and edit your images, you can improve engagement, attract new followers, and establish a consistent visual identity across all your social media profiles.

Staying Up-to-Date with Image Size Changes

Keeping up with social media image size changes is crucial to maintaining a strong online presence. Social media platforms are constantly evolving, updating their algorithms, and changing the way they display and present images.

One of the easiest ways to stay up-to-date with these changes is to follow the official social media blogs and forums. The platform developers will announce any changes and provide guidelines for optimal image sizes.

You can also check out third-party resources that specialize in social media marketing and updating the optimal image sizes for every social media platform. Online communities, social media experts, and marketing influencers can also be great sources of information regarding changes in image sizes.

Remember, the optimal image size for a specific social media platform today might not be the same as tomorrow. It’s essential to be aware of any changes and adjust your social media images accordingly.


Congratulations! You now have a comprehensive understanding of the importance of image sizes for social media success. By using the optimal image dimensions for each platform, you can enhance your brand’s visual identity, increase engagement, and maximize your reach to your target audience.

Remember to stay updated with any changes in image sizing requirements and maintain consistency in your image sizes across all social media profiles to create a cohesive and professional presence.

Don’t forget to put your knowledge into practice by creating your own social media image dimensions chart and optimizing your images for social media. By implementing these strategies, you can take your social media presence to the next level and stand out from the crowd.