Strategies for Ecommerce Link Building: My Tried and Tested Methods

ecommerce link building

Wondering how to make your ecommerce site rank higher on search engines? Looking to boost how many people visit your site?

Creating strong backlinks is key. They can make your store more visible and increase sales. Ready to learn about some surprising aspects of ecommerce link building?

Fact #1: When ecommerce sites build effective links, their SEO ranking can jump by 75% in six months. (Source: Backlinko)

Fact #2: Links from trusted websites can increase your site’s organic traffic by 20%. (Source: Moz)

Fact #3: If your ecommerce business has many quality backlinks, you might see a 45% higher conversion rate. (Source: Search Engine Journal)

Publish High-Quality Blog Content for Specific Keywords

One smart way to earn backlinks is by writing top-notch blog posts around certain keywords. This helps bring in more visitors. It also shows your brand knows its stuff.

Making content that people love and want to share is key. Start by learning how to market your content. Also, get the lowdown on building links naturally.

Creating Valuable Content for Your Ecommerce Blog

Remember, good content is vital. With the right info in your posts, you can look like an expert. This attracts others wanting to connect their sites to yours.

Tools like SEMRush or Moz help find great keywords. They should be popular yet not too competitive. Use these words naturally in your post. But, always focus on making the content helpful. Don’t just stuff it with keywords.

The Power of Organic Link Building

Getting sites to naturally link to you is organic link building. When your blog has great info, others may link to it. This shows they trust what you say.

These links not only boost your SEO but also drive more visitors to your site.

The Role of Content Marketing in Ecommerce Link Building

Consistent, high-quality content boosts your link building game. It makes your brand known. Plus, it gets more people to check out your site.

Here’s how content marketing can help:

  • Create detailed articles full of tips and insights about your products or field.
  • Try different things like guides, case studies, and reviews to meet your audience’s needs.
  • Add visuals like infographics to make your content more appealing and shareable.
  • Talk to your fans on social media. It’s a great way to get them to share your posts.

If you keep adding value, your strategy for content and link building will work. TO do this, always aim for blogs about important keywords. These will draw in strong backlinks and increase your site’s visitors.

Benefits of Publishing High-Quality Blog Content: Benefits of Organic Link Building:
Establishes your brand as an industry expert Improves your website’s SEO ranking
Attracts links from other websites in your industry Drives organic traffic and visibility
Enhances your website’s credibility and authority Generates more sales opportunities
Increases engagement and shares on social media Builds long-term relationships with other industry experts

Try HARO and Become a Source for Bloggers and Reporters

In my search for good ways to build links for ecommerce, I found HARO. HARO is short for Help a Reporter Out. It connects people who know a lot with writers and bloggers. It opens many doors for getting more links.

When you join HARO, you start getting emails every day. These emails have requests from reporters. They want experts like you to help with their articles. This is a great way to show what you know and become someone others turn to for info.

Getting your insights featured in an article often means your website gets a link. These links can boost your website’s reputation and make it easier for people to find you online. So, HARO is not just a way to share knowledge. It helps your business grow, too.

HARO lets experts and writers connect directly. This means that both sides win. You get to reach more people with what you know. And, the writers find trusted sources to make their articles stronger.

Trying HARO for link building is like having a top-notch PR team supporting you. It helps you stand out, leads to more people knowing about your brand, and gets you links from respected places.

So, if you really want to boost your website’s online presence, HARO is key. Sign up, help out in articles, and watch your reputation and search results climb. It’s a great chance to prove you’re an expert and better your SEO game.

Organize a Creative Campaign for PR

Creative PR campaigns can do a lot for your website’s backlinks and brand awareness. They help your site get noticed by the media, giving you more backlinks. To stand out with your campaign, you need to think up new and interesting ideas. I’ll show you how by sharing tips and examples.

Analyzing Successful PR Campaigns

Looking at successful campaigns can give you great ideas. Rise at Seven’s work for Missguided is a perfect example. They made a campaign that got 60 backlinks and big sales. It shows how a good PR plan can really work.

Thinking Outside the Box

To make your campaign great, think creatively. Consider your audience, what your brand stands for, and what’s trending. Find something unique or tell a captivating story. It should grab both the media and customers’ attention. This could be a bold stunt, a charity effort, or a new product launch.

Here are some examples to inspire you:

  1. Ben & Jerry’s “Free Cone Day”: This annual event gets people excited and makes the news. It also helps boost the brand, and brings more people to their shops.
  2. Oreo’s “Dunk in the Dark” Tweet: During a Super Bowl blackout, Oreo tweeted a clever message. It quickly went viral, showing their smart social media use.
  3. The ALS Ice Bucket Challenge: This challenge raised lots of money for ALS. It was all over social media and got a lot of famous people involved. This brought in many donations and a ton of media coverage.

These show how a good PR campaign can get you more backlinks and make your brand better known.

Prepare, Execute, and Evaluate

Getting ready before you start is key. Set your goals, know your audience, and plan your message. Make a story that really connects with both the media and your customers. Know who you want to talk to, like journalists or influencers. After your campaign starts, keep an eye on how it’s doing. Look at how many people are visiting your site, buying things, or mentioning your brand. This will help you see if your campaign was a success.

creative campaigns

Inspire and Innovate

A creative PR campaign can really show off your brand and get more backlinks. By looking at what’s worked before, and by using your imagination, you can make something that really shines. Remember, the secret is to be inspiring and new. So, let your creative ideas fly and make your PR campaign amazing!

Key Benefits Successful PR Campaigns
Increase brand awareness Ben & Jerry’s “Free Cone Day”
Generate backlinks Oreo’s “Dunk in the Dark” Tweet
Drive media attention The ALS Ice Bucket Challenge

Get Links from Suppliers and Distributors

For resellers or retail ecommerce stores, using relationships with vendors is key. Ask for backlinks from your suppliers and distributors. They often list places to buy their products, which can include you. This gets you useful backlinks for your site.

Don’t forget about online business directories related to your industry. Getting listed here boosts your site’s visibility. It also helps potential customers find your store. Choose directories focused on resellers or your specific market for the best results.

Developing strong bonds with vendors and listing on directories helps your backlink network grow. This leads to more visitors on your site. The extra links can boost your site’s ranking and show you as an expert in your field.

To see this process visually, check out the image below. It shows how to get links from vendors and distributors:

Actively seeking links from your business partners and directories improves your site. It adds value by attracting more customers to your ecommerce store.

Create Infographics and Other Visual Content

Visual content marketing can really boost your ecommerce website’s backlinks. The key is to make it easy to share and interesting. With neat infographics and cool visuals, you can get more sites to link to yours.

Let’s say you sell green sneakers. Making an infographic about how they’re made can catch the eye of eco-websites. They might share it and link your ecommerce store. This move not only gets you more backlinks but also improves your reputation in the industry.

shareable infographics

Don’t worry if design isn’t your thing. Tools like Canva and Visme are here to help. They’re simple to use with templates ready to go. You can make your ideas shine, attract viewers, and earn links effortlessly.

Find Broken, Lost, and Working Competitor Links

Looking at what your competition does is a smart move in the ecommerce world. By checking out their backlinks, you can find ways to get more for your website, too. You can spot broken, lost, and still-good links from your rivals. Then, you can contact the websites that made these links and suggest they connect to your site instead.

This approach is called broken and lost link building. It uses your competitors’ link situations to your advantage. You get to use their already set up network of links. This can really boost where your website shows up in searches.

Here’s an overview of the method:

  1. Analyze Competitor Backlink Profiles: First, use tools like Ahrefs or Moz to see who links to your rivals. Focus on the broken and lost links, which can mean big opportunities for you.
  2. Identify Linking Sites: Look for sites with these broken or lost links. They’re more open to you since they’ve already shown they like linking to similar stuff.
  3. Reach Out and Suggest Your Webpage: Send a well-crafted email to these site owners. Kindly tell them about the broken or lost link and point them to your site instead. Make sure your site offers something valuable and of interest to their visitors.
  4. Monitor Responses: Keep an eye on how your emails are doing. If the site owners agree, they might replace the old link with yours. This can improve your site’s backlink situation a lot.

Competitor link building is a slow-but-sure way to better your backlink network. It helps you find link chances you might not have had otherwise. And these new links can really strengthen how well your site does in search results.

Remember, having a strong backlink profile is key for doing well online. With both broken and lost link strategies, you can stand out as a great place in your niche. This can draw more people to your online store, boosting your traffic growth.

Pros and Cons of Competitor Link Building

Pros Cons
Opportunity to tap into existing linking sites Time-consuming process
Potential for high-quality backlinks Not all linking sites may respond positively
Enhanced website visibility and search rankings Requires ongoing monitoring and follow-up
Cost-effective compared to other link building methods May not guarantee immediate results


In conclusion, you now have a strong grasp on how to build links for your online store. Follow these strategies to boost your SEO and draw more visitors. This will help grow your website’s influence online.

Start by creating top-notch blog posts that focus on your product’s key words. Doing this not only brings quality links but also shows your expertise. Others in your industry will see you as a leader.

Another good move is using HARO. This can help you become a known source for articles. Your smart advice could get you linked in top-notch articles.

Also, be sure to run unique PR efforts. Original campaigns can get you many links and make your brand known. Think creatively to grab the media’s attention.

Don’t overlook the benefits of working closely with your suppliers. Ask them to link to your site. Their support can really improve your site’s link profile.

Lastly, invest in eye-catching visuals. Things like infographics can pull in links from various sites. This broadens your reach and brings more traffic to your store.

Always keep in mind that building links takes time. It’s about being steady and not giving up. By using these methods and staying at it, you can win big in online commerce.


What is ecommerce link building?

Ecommerce link building means getting other websites to link to yours. This improves your site’s search engine ranking.

How can publishing blog content help with ecommerce link building?

Writing blog posts about your products attracts links. These links come from other industry websites.

What is HARO and how can it be used for link building?

HARO stands for Help a Reporter Out. It’s a platform to share your industry knowledge with journalists and bloggers. Signing up for HARO lets you get featured in articles, often with a link to your ecommerce site.

How can organizing a creative PR campaign help with link building?

Creating unique and newsworthy campaigns brings media attention and a lot of backlinks. These PR campaigns also boost brand recognition and improve your backlink network.

How can I get links from my suppliers and distributors?

Ask suppliers and distributors to link to your site. Often, they list places to buy their products. If your site is on these lists, you get useful backlinks.

Building good relationships with vendors is key. Also, getting listed on related directories helps with link building.

How can visual content like infographics help with link building?

Infographics and visual content attract links from niche websites. Since they are easy to share, others may use your infographic, giving you a backlink.

How can competitor analysis help with link building?

Looking at what links your competitors have can be useful. You can find broken or lost links. Then, you can ask for your site to be linked instead. This way, you use your competitors’ linking strategies to your advantage.

What are the benefits of implementing ecommerce link building tactics?

Good link building tactics can lift your site’s SEO ranking. They can also draw more organic traffic to your ecommerce site.