The 10 Most Accurate Website Traffic Estimators [2024 Update]

The 10 Most Accurate Website Traffic Estimators [2024 Update] - Accurate Website Traffic Estimators

Do you wonder how many visitors your competitors get? Or maybe you want to see where they are getting traffic from…

Well, then you are probably looking for a website traffic estimator tool. These tools will allow you to check how much traffic a certain website gets, where they come from, and a ton more information that can help you gain an edge on competitors or gain insight into your own website.

In this article, we’ll look at the 10 most accurate website traffic estimators:

Website Traffic Estimator ToolProsCons
SimilarWebComprehensive traffic insights, good user interface.Can be expensive, estimates may not be accurate for smaller sites.
AlexaProvides detailed traffic analysis, competitive benchmarking.Limited free features, recently discontinued in May 2022.
SEMrushRobust features, including keyword and competitor analysis.Pricey for beginners or small-scale users.
AhrefsExcellent for backlink analysis, detailed traffic source data.Can be complex for new users, premium pricing.
QuantcastOffers audience demographic information.Limited usefulness without direct measurement tag.
SerpstatAffordable, offers SEO and PPC analysis tools.Less comprehensive than higher-priced alternatives.
MozGood for SEO-focused traffic analysis.Some features may be too advanced for beginners.
Traffic EstimateSimple and free to use.Lacks depth in traffic analysis.
SpyFuGreat for competitor analysis.Focuses more on PPC than overall traffic.
WooRankProvides a range of SEO and website analysis tools.Limited features on the free version.

What are Traffic Estimators?

Website traffic estimation tools are used to analyze any website to see where the users come from, how they interact with the website, and a treasure trove of other information that can give you insight into where visitors are coming from to a certain website.

We have reviewed and ranked the best site traffic estimation tools and listed them below:

One website that provides all competitor traffic information for free is


SEMrush is to Ahrefs what Android is to Apple: arch-nemeses. SEMrush specializes in analyzing traffic. They are generous with a 7-day free trial. SEMrush offers a ton of SEO tools for SEO, Content Marketing, PPC Advertising, Social Media, Competitive Research, and Community.

The 10 Most Accurate Website Traffic Estimators [2024 Update] - Accurate Website Traffic Estimators

With SEMRush, you can get an estimate of any website’s organic search traffic and even see the keywords that are bringing in that traffic.

SEMrush SEO includes on-page SEO, Keyword Research, Link Building, Local SEO, and Rank Tracking. Link Building finds organic opportunities to make your backlink profile stronger.

SEMrush Content includes Marketing, Creation and Distribution, Optimization, and Marketing Analytics.

To try SEMRush for free, click the link below, and our readers can only get 14 free trials of SEMRush!


  • Tons of tools
  • Accurate data
  • Largest SEO Tool


  • Learning Curve
  • Expensive for some


If Similar Web is the best free option, then Ahrefs is one of the best-paid website traffic estimators. Ahrefs offers a trial at $7 for 7 days to help you determine if their services are right for your needs.

The 10 Most Accurate Website Traffic Estimators [2024 Update] - Accurate Website Traffic Estimators

Ahrefs offers a traffic estimation tool that shows you estimated organic monthly visitors based on the keywords you are ranked for and the volume of searches for that keyword.

You can get a pretty accurate traffic estimate by adding a URL to the site explorer.

Check Your Website SEO Health

Use SEMRush to check your website’s health and SEO health to see why your competitors are outranking you!

They have five options, beginning with their Site Explorer.

Site Explorer provides several options:

  1. Organic traffic research shows the keywords competitors rank for and which pages generate the most traffic. Ahrefs tracks just over 150 million keywords in the United States.
  2. The Backlink Checker checks websites that link to competitor websites and analyzes the quality of those backlink profiles. Ahrefs’ backlink checker is big and fast.
  3. Paid traffic research shows whether competitors are doing paid search advertising and, if so, where they generate their pay traffic.

The next option is their Keywords Explorer, which provides numerous options to help you pick the best keywords for your online presence. Keywords Explorer is supported in 171 different countries, not just the United States, making them very accessible.

The 10 Most Accurate Website Traffic Estimators [2024 Update] - Accurate Website Traffic Estimators

Keyword Explorer also gauges the quality of keywords, helping you pick the right keywords to show up on search engines. You can also check the “parent” option to see which keywords your keywords are under. Impressively, you can enter up to 10,000 keywords at a time. Ahrefs ensures accurate and up-to-date metrics by using clickstream data every month to refine and narrow down volume numbers.


  • Expensive
  • Only organic traffic data


Serpstat offers unique services, including Content Marketing Ideation, Reports, Infographics, and API tools.

Content Marketing Ideation works by finding questions that clients want answers to via database searches. Providing answers to these frequently asked questions will attract more visitors to your website. After finding and answering those questions, you can input keywords related to your topic to increase search engine clicks.

For business owners with little time to perform their own analysis, Serpstat offers Infographics and Reports. A Simple Dashboard shows you your projects, query history, clicks, and overall success on one single screen. Data Visualization and White Label Reports help create reports and present information to employers and business associates.

Serpstat’s API is developer-friendly, giving daily rankings, competitor analysis, position-tracking, and keyword-research data directly into your reporting systems. Serpstat provides the ease of access that extremely busy people need to effectively run their websites with the best content and the highest number of clicks.

Similar Web

One website that provides all competitor traffic information for free is Similar Web gives insights on websites, apps, and platforms.

The 10 Most Accurate Website Traffic Estimators [2024 Update] - Accurate Website Traffic Estimators

For basic functions, this website is very easy to use. Simply type the website URL into the “Analyze any Website or App” box at the top of the page.

You will be able to see basic analytics, like which countries visit the website most and how many visitors there have been over the past several months. Bounce rates, pages per visit, and average visit duration are also included.

The comparison tool is also very nifty. You can compare websites side by side with this option, eliminating the need to toggle the two screens together. Similar Web allows users up to 3 months of web traffic data, 1 month of mobile app data, and 5 metrics per month, all for free. Premium features are available for an upgrade, including experts you can consult with and up to 28 months of statistics.

Site Worth Traffic

Site Worth traffic offers a unique service to show you how much your domain is worth. It’s free to use.

Simply plug in the website domain you want to purchase, or your own for curiosity’s sake, to see how much it’s worth.

This can help you decide which domain might be most ideal if you’re not sure which direction to go. This can also help with narrowing the search results. The downside is that subdomain names don’t work with this service.

While these free services are good to an extent, they might not provide everything your business needs. This leads us to paid options. Some paid options offer a free trial or offer a lower price for a limited time so you can sample their services. Let’s take a look.


The 10 Most Accurate Website Traffic Estimators [2024 Update] - Accurate Website Traffic Estimators

Introduction to by Colin Klinkert on Vimeo.

Client Acquisition uses Site Auditor ProCitation ScannerReview Badges, and Mobile Prospector as a complete package to help bring new clients to your business.

The 10 Most Accurate Website Traffic Estimators [2024 Update] - Accurate Website Traffic Estimators

Site Auditor Pro is a fully customized widget that analyzes and audits:

  • URLs
  • Content
  • Mobile-friendliness
  • Titles and descriptions
  • Codes
  • Traffic
  • Images
  • Security
  • Metrics and backlinks
  • Headings
  • Speed
  • Social Signals

The Citation Scanner 

Citation Scanners will check across the board, from the Better Business Bureau to Yelp and Yellow Pages, to find any websites you should be listed on but not yet. In addition to nationally known websites, the Citation Scanner searches for hundreds of local businesses and services where you can list your business. Greater exposure brings the potential for more clients.

Review Badges

Review Badges offers a visually appealing alternative to those famous “follow us on Instagram!” posts. Instead, website visitors can click to go to your social media via a feed preview embedded directly onto your web page. Mobile Prospector ensures that websites built on a computer are optimized for viewing on smartphones and other electronic devices.


Quantcast offers services in three different fields right on its homepage. Their marketing options help you sell content to and understand your audience. Quantcast will also help you get consent to become a data complaint. They have free resources on their blog with regularly updated information relevant to 2020.

The 10 Most Accurate Website Traffic Estimators [2024 Update] - Accurate Website Traffic Estimators

While some of their services require your credit card information for access, they offer Quantcast Measure for free. Quantcast Measure gives detailed, real-time insights about your audience, including what motivates them to navigate different parts of your website. This information enables you to speak more directly to their motivations and bring them on board with you.

Quantcast also has Q for Publisher, which provides resources for publishers. The Suite provides audience-intelligence applications that help monetize digital audiences via insights and measurements. 

Q for Publisher tools includes Measure Profile, Content Segments, Audience Planner, and Campaign Reporting. Quantcast’s website does not provide in-depth details on exactly what it means to Measure a Profile. Instead, they want you to contact them and see their pricing options.


The 10 Most Accurate Website Traffic Estimators [2024 Update] - Accurate Website Traffic Estimators

Statshow is another free website traffic estimator, but its options are limited compared to other website traffic checker services.

Statshow shows estimated traffic every month and on a yearly basis, along with monthly page views, monthly visitors, monthly ad revenue, different categories and niches, Alexa ranking, and site age, among other things. Statshow will also do some math for you by calculating the commercial value of your keywords.

The downside to Statshow is its estimates of monthly visitors, which are not super accurate.

In Conclusion

This article lists the top 10 most accurate website traffic estimators.

What you need to know:

  • These estimators are reliable tools that can help website owners determine their traffic levels.
  • The list includes popular tools such as Google Analytics, SimilarWeb, and Alexa.
  • Each estimator is briefly described, highlighting its features and capabilities.
  • Website owners can choose the most suitable estimator based on their specific needs and preferences.

These website traffic estimators all overlap with what they offer, with paid sources clearly offering more than free ones.

For beginners, free sources might be enough to get started. If you need a website traffic estimate, it can take as little as five minutes to gain insights to help you grow your audience and enhance your marketing.

Comparing your business to other businesses in your area or even similar businesses on the other side of the world can provide great leverage to make your business stronger and beat out competitors.

If you decide you need a website traffic estimator right here, you have a great list of go-to resources. Good luck!