The e-commerce sector is always changing, and this year has proven to be no exception. Merchants are developing and/or improving their e-commerce operations in order to reach customers in more places than ever before. While it may appear that everything in e-commerce is changing, we have narrowed it down to the top trends that will have an impact on businesses in the future months and years rather than the entire industry.
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1 – Businesses should optimize their digital approach to increase conversion.
One thing is to attract potential customers to your website; another is to convince them to become paying customers. Businesses seek to increase their conversion rates by enhancing their product pages in 2022 to compete more effectively. Multi-channel selling is another technique to increase conversions, whether through Facebook advertising or Google Shopping advertisements.
More and more businesses are vying for the same set of eyeballs.
Facebook’s algorithm favors video and motion-based creatives, which are more likely to rapidly capture your audience’s attention. Customers are also more demanding, impatient, and inquiring than they have ever been. Make sure you understand the intricacies of performance ad creative that not only looks good but converts. Using those channels wisely is the best approach to ensure that your business is uniquely positioned to stand out in the ever-changing digital marketing landscape.
2 – The importance of sustainability is growing.
Increasingly ecologically conscious consumers and businesses are becoming more prevalent. Hence, customers are becoming more conscious of where they shop, the impact on the environment, and the consequences.
According to one survey, 50% of respondents wanted more sustainability in the fashion business, while 75% wanted less packaging.
Many businesses are becoming more environmentally sensitive, opting for paperless operations whenever possible, using biodegradable packaging, and utilizing recyclable materials, among other practices.
3 – B2B is expanding.
If you were concerned that B2B would go out of vogue, don’t be. According to Statista, global retail e-commerce sales for B2B are predicted to exceed $1.1 trillion in 2022.
According to Forrester, by 2022, over half of all people will be Millennials, implying an increase in Millennial B2B purchasers. Both of these groups desire to be able to readily investigate their needs and relevant products without having to speak with salespeople.
The days of placing orders solely through fax order forms or phone calls are dwindling. More and more firms realize the value of providing online customer service. Teams are shifting away from spending most of their time processing order entries from email spreadsheets or physical copy forms by automating these operations through an e-commerce site. Instead, they are refocusing their efforts on what is most important:
- Connecting with customers
- Offering an outstanding customer experience
- Developing long-term client connections
4 – More payment options
Customers have different payment needs, but they may cancel a possible sale if they can’t pay how they want on an e-commerce website. Offering a range of payment options is an excellent way to boost conversion rates on mobile devices. Furthermore, if clients can save their payment information on your site, they will be able to check out faster the next time they make a purchase.
Consider how simple it would be to purchase goods on any website if, at the checkout, you could simply provide them with an ID that was unique to you. This unique ID would be used by a centralized wallet service to securely record all of your payment information, shipping and billing addresses, preferences, and so on. Companies such as Apple and PayPal have made attempts at this in the past, but I believe it will become more common.
5 – Chatbots enhance the purchasing experience.
Sales representatives interact with online shoppers in the same way that a chatbot would interact with them. Buyers today expect to be able to identify and purchase a product in a few clicks, and they grow disappointed if they are unable to do so. This is where a chatbot can make a difference in saving the sale.
By 2022, experts expect that 80 percent of organizations will be utilizing chatbots.
Customer service chatbots are huge these days. However, they will significantly alter the way people shop online. They will emerge as one of the essential marketing tools. Self-service checkout kiosks will most likely become the norm in retail, and in-store marketing will expand.
In the same way that chatbots are becoming more intelligent, personal shopping assistant bots will become more common online, leveraging previous data to predict new things you’ll like. Similar to Amazon’s recommendations for comparable products.
6 – Big data is used to create customized experiences.
Many people are becoming more aware that e-commerce companies gather personal information about them, putting them in danger. As a result, experts have conflicting views on the benefits of big data and how it affects the personalized purchasing experience.
Personalization will make its way to the internet of things as digital corporations continue to develop and bring more services in-house. We’ll see suggestions on our thermostats and doorbell cameras, in addition to search engines and shopping platforms. We will, however, be allowed to opt-out of some of the legislation if it is enacted. This will result in an interesting contradiction between those who have highly individualized experiences and those who do not. This will have an intriguing impact on how advertisers may contact new users.
7 – AI assists retailers in learning more about their customers.
Artificial intelligence (AI) and machine learning allow customers to have automated, individualized purchasing experiences. Data on how customers to shop and what they desire in a product or service is constantly being collected by artificial intelligence. It is a piece of technology that cannot be replicated in a retail setting.
People want to know that their favorite businesses care about them, and AI will be programmed to reflect this. We’ve already seen the reverse tendency on social media when AIs learn from people’s more unfavorable comments, but it’s quite likely that customers will seek the influence. Companies can soon teach bots to give comfort and products based on customers’ moods if they can learn how to build phrases to convey an emotion.
8 – The reality of online shopping is enhanced with augmented reality.
Augmented reality (AR) has completely transformed e-commerce. With this type of technology, shoppers can actually see what they’re looking at, which helps them make a more informed decision while making their purchase. In certain industries, such as fashion and home decor, augmented reality has a huge impact on the shopping experience since it allows the customer to get a better sense of the item without having to physically see it.
Gartner estimated in 2021 that 100 million people would use AR to purchase items by 2022, so it will be fascinating to watch how that plays out next year.
As a result of being able to virtually try on a product before purchasing it, 35 percent of respondents say they would shop online more, and 22 percent say they would be less likely to visit a brick-and-mortar store if augmented reality was offered by their preferred e-commerce company. Rather than simply viewing a 3D image of an item of clothing, augmented reality allows users to see how it would look on them if they were actually wearing it. Some items and businesses lend themselves better to traditional purchasing methods, but augmented reality will change things up sooner rather than later.
Our prediction is that many more companies will employ augmented reality to promote their products and enterprises, to the point where it will become more popular in e-commerce and social networking platforms. Currently, we’re seeing it employed in larger organizations, but I believe it will soon become standard practice for businesses of all sizes.
9 – The use of voice search will increase.
Not only are smart speakers becoming more popular, but consumers are now relying on voice assistants to do their daily activities. According to Loop Ventures, 75 percent of US households will have a smart speaker by 2025.
Voice search will become more popular as more smart speakers are put in homes, allowing people to do things like shop online, order food, and plan their life using their voices. For e-commerce companies looking to expand their keyword and content offerings, the rise of voice search represents an opportunity.
10 – Mobile purchasing keeps growing.
Mobile shopping enables customers to make purchases from nearly any location, which is essential in today’s culture where mobility is limited. But if your e-commerce site is not mobile or web app responsive, you will be missing out on a slew of lucrative business options. Consumers who buy on their mobile devices want the added convenience of being able to pay electronically.
According to Statista, by the end of 2021, 73 percent of e-commerce sales will take place on a mobile device.
Many exciting things are occurring in the world of e-commerce right now. Technology and people are constantly growing, and because e-commerce ties it all together, we will always be looking to the future for inspiration. Whatever the case may be, the fact remains that it is never too late to begin learning something new and determining whether or not it is appropriate for your company. At least for the time being, consumers are in control, and e-commerce enterprises will be tailoring the journey ahead to their specific needs.