As a business owner, you understand the importance of search engine optimization (SEO) in driving organic traffic to your website.
However, managing SEO in-house requires a significant time commitment to stay on top of the latest trends and algorithm updates. An alternative is to work with an SEO reseller company that handles your SEO.
With many options available, how do you determine which SEO reseller best fits your needs?
What Is an SEO Reseller?
An SEO reseller is a company that offers SEO services to clients by reselling the services of an SEO agency. The SEO reseller acts as the middleman, handling the relationship with the client and managing their SEO campaign. The reseller then outsources the actual SEO work to an agency with the expertise and resources to execute it.
As an SEO reseller, you have a few options:
- White label SEO reselling – You rebrand the SEO agency’s services as your own. This allows you to set your prices and build your brand. You handle sales and account management, while the SEO agency does the behind-the-scenes technical work.
- Private label SEO reselling – You resell the SEO agency’s services under their brand. You earn a commission for referring clients to them. This requires less work on your end but may be less profitable.
- Hybrid model – A combination of the white label and private label models. You resell some services under your brand and refer clients to the SEO agency for other services. This provides more flexibility.
The key benefits of SEO reselling include recurring revenue, the ability to provide SEO services without in-house expertise, and higher profit margins.
However, you depend on your SEO agency partner and have less control over the work. If done right, SEO reselling can be a lucrative business model.
Why Use an SEO Reseller? The Benefits Explained
As an SEO agency or freelancer, working with an SEO reseller allows you to scale your business and take on more clients without being limited by your capacity. Some of the main benefits of using an SEO reseller include:
- Access to a broader range of services. SEO resellers typically offer a full suite of digital marketing services you can resell to your clients under your brand. This allows you to become a one-stop shop for all your clients’ needs.
- Increased revenue and profit margins. By reselling services, you can generate higher revenues and profit margins than only selling your in-house services. You set the pricing and keep the difference between the wholesale and retail prices.
- Reduced workload. SEO resellers handle the delivery and management of the services, allowing you to focus on sales and account management. This can help prevent burnout and allow for business growth.
- Trusted partnerships. The top SEO resellers have a proven track record of success and high-quality services. You can confidently resell their services under your brand by partnering with a reputable reseller. Clients will benefit from the reseller’s reseller’s expertise and experience.
SEO resellers allow agencies and freelancers to expand their service offerings, increase revenue, reduce workload, and build trusted partnerships. With many benefits and options, working with an SEO reseller is an easy way to scale your business and unlock new growth opportunities.
SEO Reseller vs in-House SEO: Which Is Better?
Cost-Effectiveness
As an SEO reseller, you can offer SEO services at a lower cost than hiring an in-house team. You avoid expenses like employee salaries, benefits, and office space. You can pass these cost savings to your clients through lower service fees. An SEO reseller may be the more affordable option for small to mid-size businesses on a budget.
Expertise and Experience
SEO resellers have experience optimizing websites for search engines. They stay up-to-date with the latest SEO techniques and Google’s algorithm changes. Unless you have an experienced in-house SEO specialist, an SEO reseller may have more expertise. They can work immediately optimizing your site and content for the best search rankings.
Scalability
As your business grows, an SEO reseller can quickly scale their services to match your needs. They have the resources and processes for more clients and larger projects. On the other hand, building an in-house SEO team requires hiring and training new employees, which can be time-consuming and expensive. For fast-growing companies, an SEO reseller offers more flexibility and scalability.
In summary, while an in-house SEO team may provide more control and customization, an SEO reseller offers critical benefits like lower costs, specialized expertise, and scalability. For many businesses, partnering with a reputable SEO reseller is an efficient way to improve their search rankings and gain more organic traffic. The right choice depends on your business needs, resources, and goals.
How to Choose the Best SEO Reseller for Your Needs
Identify Your Needs
To choose an SEO reseller that will best serve your needs, determine your required services. Do you need basic optimization and content creation or a full range of on-page and off-page SEO services? Are you looking for link-building and outreach assistance as well? Clarifying your needs will help you evaluate which resellers offer the services that match your requirements.
Check Their Experience and Expertise
Look for an SEO reseller with extensive experience optimizing websites in your industry or niche. They should have a proven track record of success ranking client websites in competitive search results. Review case studies and client testimonials to determine their level of expertise. An experienced reseller will be up-to-date with the latest SEO techniques and Google algorithm changes. They will have the knowledge and skills to optimize your site for the best possible rankings.
Evaluate Their Reporting and Communication
Select an SEO reseller that provides detailed reports on its optimization efforts, rankings progress, and results. The reseller should communicate regularly, updating you on their work and any issues they discover. Look for a reseller that is responsive to your questions and concerns. Effective communication and transparent reporting are signs of a reputable, customer-focused SEO company.
Compare Pricing and Services
Compare the services, experience, and pricing of different SEO resellers to determine the best value for your budget. While price is a factor, don’t choose a reseller based solely on the lowest cost. Consider the quality and scope of services, their experience in your industry, and their track record of success. An SEO reseller with a proven process for optimizing websites and ranking them competitively will provide good value for the investment.
In summary, evaluating SEO resellers based on your needs, their experience, service offerings, communication, and pricing will help you choose a reputable company to optimize your website. With the right reseller partnership, you can gain greater visibility in search results and increase qualified traffic to your site.
SEO Reseller Company Reviews: The Top 10 Options
| SEO Reseller Company | Description |
|---|---|
| SEO Vendor provides comprehensive SEO reseller programs with solid content creation and link building. | The HOTH provides a range of SEO services, including local SEO, link building, content creation, and white-label SEO. |
| HubShout | PageTraffic offers white-label SEO services and complete transparency to resellers, focusing on delivering high-quality traffic and sales. |
| The HOTH | HubShout offers a comprehensive suite of tools for SEO resellers, including an SEO dashboard, keyword rank tracking, and contefocus on nt marketing. |
| Web 2.0 Ranker | Web 2.0 Ranker offers SEO reseller services focusing on local SEO, brand visibility, and organic search ranking. |
| White Label Club | White Label Club offers full-service SEO reseller packages, which include on-page and off-page optimization, link building, and website audit. |
| PageTraffic | SEO Vendor provides comprehensive SEO reseller programs with strong content creation and link building. |
| PosiRank | PosiRank provides an all-in-one SEO platform, offering services like link building, press releases, and on-page SEO audits. |
| eBrandz | eBrandz provides a white-label dashboard to manage SEO campaigns, along with a variety of SEO services. |
| SubmitEdge | SubmitEdge offers SEO reseller services, including link building, social media optimization, and content marketing. |
| SEO Vendor | SEO Vendor provides comprehensive SEO reseller programs with a strong focus on content creation and link building. |
When deciding on an SEO reseller company, consider your client’s needs, budget, and the specific services each company offers. Remember that the best SEO reseller company aligns with your business model and can help you meet your goals.
SEO Reseller Company Reviews: The Top 10 Options
When choosing an SEO reseller company, several factors should be considered. Reputation, experience, service offerings, and pricing are all essential to evaluate. The following nine companies are top options based on these criteria:
1. SEOReseller.com
With over 15 years of experience, SEOReseller.com is a reputable company that offers white-label SEO services to agencies and consultants. They provide keyword research, on-page optimization, link building, and reporting. SEOReseller.com has affordable pricing and a proven track record of success.
2. Higher Visibility
Higher Visibility is an award-winning digital marketing agency that offers SEO reseller programs. It offers a wide range of services, including technical SEO audits, content creation, outreach link building, and SEO consulting. Higher Visibility has worked with over 1,500 clients and has been in business since 1999. Pricing starts at $500 per month.
3. Boostability
Boostability focuses specifically on SEO reseller and affiliate programs. They provide done-for-you SEO services that agencies can resell to their clients. Services include keyword research, on-page optimization, link building, and reporting. Boostability has over 10 years of experience, affordable pricing, and a 97% client retention rate.
4. Ignite Visibility
Ignite Visibility is a premier digital marketing agency and SEO reseller. They offer SEO audits, keyword research, on-page optimization, link building, content creation, and SEO consulting services. Ignite Visibility has over 200 5-star reviews, awards from Inc. 5000 and San Diego Business Journal, and has been in business since 2008. Pricing varies depending on services and client needs.
1. Bruce Clay SEO Reseller Program
Comprehensive SEO Services
The Bruce Clay SEO Reseller Program offers many SEO services to help your clients achieve top rankings and increase traffic. Services include keyword research, on-page optimization, link building, content creation, and technical SEO. With over 20 years of experience, Bruce Clay, Inc. is a leader in ethical SEO practices.
Custom Solutions
As an SEO reseller with Bruce Clay, you can create custom SEO solutions based on your client’s needs and budgets. You can bundle services together or offer them a la carte. Bruce Clay’s SEO experts will work closely with you to develop strategies tailored for each client.
Advanced Tools and Reporting
Bruce Clay provides SEO resellers with access to advanced tools for keyword research, rank tracking, site audits, and campaign reporting. The rank tracking tool monitors rankings for target keywords across search engines like Google, Bing, and Yahoo. Campaign reports provide detailed insights into the progress and ROI of SEO efforts. These tools help SEO resellers demonstrate and quantify results to clients.
Certified Partner Program
SEO resellers can become certified partners through Bruce Clay’s training program. The program covers SEO fundamentals and prepares resellers to offer SEO services. Certified Partners receive additional benefits like higher commissions, marketing resources, and priority support.
Generous Commissions
As an SEO reseller with Bruce Clay, you can earn up to 50% commissions on services sold to clients. Commissions are paid monthly based on the fees collected from clients. Bruce Clay handles all client billing and payments, simplifying reseller reseller operations.
The Bruce Clay SEO Reseller Program provides agencies and consultants with the training, tools, service offerings, and commissions to build a successful SEO reseller business. With a reputable SEO provider like Bruce Clay, resellers can confidently sell and deliver SEO services to help clients achieve results.
2. WebFX Reseller Program
Competitive Pricing
WebFX offers competitive pricing for SEO resellers. Their starter plan begins at $99 monthly and includes essential SEO tools and resources to get your agency up and running. As your agency grows, you can upgrade to higher-tier plans that provide additional features and excellent resources for your clients. WebFX does not charge any setup fees, cancelation fees, or contracts. You can choose a plan that suits your needs and budget.
Dedicated Account Management
WebFX assigns each reseller a dedicated account manager to help onboard new clients and provide ongoing support. Your account manager will help you develop SEO strategies for your clients, provide recommendations on which WebFX tools and services would benefit them most, and answer any questions about the reseller program or SEO in general. Access to an experienced account manager ensures you and your clients get the guidance and support needed to achieve the best results.
Customized Proposals & Reporting
WebFX allows resellers to create customized proposals and contracts and report to their clients using provided templates. You can select specific SEO services and tools for your client proposals based on their needs and goals. WebFX also offers monthly reporting templates you can customize by adding your agency’s branding and the client’s metrics and key performance indicators. Providing professional proposals, contracts, and reports helps builds trust with your clients and gives them insight into the value of your services.
SEO Tools & Resources
As a WebFX reseller, you gain access to various SEO tools, resources, and educational materials to help you serve your clients. These include an SEO audit tool, rank-tracking software, link-building tools, and a resource library with the latest guides, checklists, and infographics on SEO best practices. WebFX frequently updates its tools and resources to ensure resellers have access to the most current SEO knowledge and technologies.
3. Boostability SEO Reseller Program
Program Overview
Boostability offers an SEO reseller program that allows agencies and marketing firms to provide SEO services to their clients without building an internal team of SEO experts. As a reseller, you can access Boostability’s SEO platform, training resources, and support to help you sell and fulfill SEO services.
Services Offered
The Boostability SEO reseller program offers the following services you can provide to clients:
- On-page SEO optimization: Content optimization, page speed improvements, responsive web design, etc.
- Off-page SEO: Link building, citation building, social media marketing, etc.
- Keyword research and targeting
- Competitive analysis
- Monthly SEO reporting and insights
Why Choose Boostability?
Here are some of the main benefits of becoming a Boostability SEO reseller:
- You keep 100% of the profit. As a reseller, you set prices and keep all the revenue. Boostability charges a flat monthly fee for access to its platform and resources.
- Save time. Let Boostability handle the SEO fulfillment while you focus on sales and account management. Their team of SEO experts will optimize your clients’ websites and campaigns.
- Gain SEO expertise. Boostability provides training to help you become an SEO expert. You’ll learn how to sell SEO services and communicate SEO concepts to clients.
- Use a proven SEO platform. Boostability has an innovative SEO platform with tools to help you research keywords, analyze competitors, create optimized content, build links, and more.
- Get dedicated support. As a reseller, you have access to a dedicated account manager and customer support team to help you succeed. They can assist with platform questions, SEO issues, and more.
Becoming an SEO reseller with Boostability is an excellent way for agencies and marketing firms to provide a new service offering to their clients without the hassle of building an internal SEO team. The program gives you access to the resources, tools, and expertise you need to sell and fulfill professional SEO services.
4. Moz Local Reseller Program
Moz Local Reseller Program
Moz Local is a popular local SEO tool used by many digital marketing agencies and freelancers. Through its reseller program, agencies can purchase Moz Local subscriptions at a discount and resell them to their clients at a profit. Resellers also receive a branded dashboard, training resources, and dedicated support to help them be successful.
As an agency, the Moz Local reseller program allows you to provide high-quality local SEO software and services to your clients without building your tools from scratch. You can choose from three plans to resell – Core, Pro, and Enterprise. The more expensive plans offer additional features like location pages, social profiles, and rank tracking for local packs.
Reseller commissions start at 20% and increase to 30% as your monthly billings rise. To qualify for the program, you must have an active agency or consulting business, meet their minimum monthly commitment, and pass an application review. Approved resellers receive a unique coupon code to provide their clients with signup and a branded login page and dashboard.
Moz Local is a user-friendly tool for managing local business listings, citations, reviews, and rankings across platforms like Google My Business, Bing Places for Business, Facebook, and Yelp. Key features include:
- Listing management: Create, claim, and optimize listings across significant directories.
- Citation building: Discover and build new citations to strengthen your local SEO.
- Review generation: Request and generate new reviews from real customers.
- Rank tracking: Monitor your local rankings and see how you stack up against competitors.
- Reporting: Gain insights into how your local SEO efforts influence web traffic and conversions.
For agencies focused on local SEO, the Moz Local reseller program can quickly provide value to clients without investing in developing your software. The commissions and additional resources offered make it a worthwhile program to consider.
5. Yext SEO Reseller Program
Yext SEO Reseller Program
The Yext SEO Reseller Program allows agencies and consultants to provide their clients with Yext’s location-based SEO services. As a Yext SEO reseller, you purchase Yext services at a discount and resell them to your clients at a markup. This allows you to generate recurring revenue and provide value-added services to your clients without needing to develop the technology and resources in-house.
Some of the key benefits of the Yext SEO Reseller Program include:
- Access to Yext’s location-based SEO platform at discounted pricing. You can resell Yext Listings, Reviews, Pages, and Knowledge Graph to your clients.
- Increased recurring revenue. As a reseller, you earn revenue through the markup on the Yext services you resell. This provides predictable, ongoing income.
- White-labeled solution. The Yext platform can be fully white-labeled with your agency’s branding. Your clients will only interface with your brand.
- Dedicated support. Yext provides dedicated support and account management for resellers and their clients. Resellers also have access to marketing resources and training to help sell and support Yext services.
- No technical experience is required. As a reseller, you do not need a technical background to implement and support Yext’s location-based SEO solutions. Yext handles all platform development, maintenance, and updates.
If generating recurring revenue and providing location-based SEO services are priorities for your agency, the Yext SEO Reseller Program is an excellent option. The program allows you to leverage Yext’s technology and support to deliver real value to your clients without needing to build a solution from scratch. For agencies looking to strengthen their service offerings, partnering with Yext as a reseller is a mutually beneficial relationship that can drive business growth.
6. BrightEdge SEO Reseller Program
BrightEdge SEO Reseller Program
The BrightEdge SEO Reseller Program allows agencies and consultants to provide their clients with BrightEdge’s innovative SEO platform. As a reseller, you can offer enterprise-level SEO technology and insights to help your clients achieve top rankings and drive more traffic and revenue.
BrightEdge is an end-to-end SEO platform used by over 5,000 brands and agencies worldwide. Their tools include site audits, keyword research, content optimization, link building, and reporting. As a reseller, you get discounted rates to resell BrightEdge to your clients at a profit. You also receive co-branded collateral, training, and support to help you sell and implement the BrightEdge platform.
Some key benefits of the BrightEdge SEO Reseller Program include:
- Access a powerful SEO platform with tools for on-page optimization, off-page optimization, and reporting.
- Ability to provide an enterprise SEO solution to attract and retain high-value clients.
- Generous commissions and discounts that allow you to profit from reselling BrightEdge.
- Co-branded marketing materials and sales enablement resources to help you sell BrightEdge.
- Dedicated support and training to help you implement BrightEdge for your clients.
If you’re an agency or consultant looking to provide your clients with a robust SEO technology solution, the BrightEdge SEO Reseller Program is an excellent opportunity. You can leverage an innovative SEO platform major brands use while earning generous commissions and building your client services.
7. SEMrush SEO Reseller Program
Comprehensive SEO Tools
SEMrush provides one of the most robust SEO toolsets of any reseller program. As a SEMrush reseller, you’ll have access to their award-winning SEO toolkit, including:
- Keyword research tools to find high-volume, low-competition keywords
- Site audit tools to analyze technical SEO issues and opportunities
- Rank tracking to monitor keyword rankings and see how you stack up against competitors
- Backlink analysis to evaluate link-building opportunities
- Content optimization tools to improve content for search engines and readers
- And more. With these tools, you’ll be able to provide thorough SEO audits, develop data-driven SEO strategies, and accurately track the impact of your SEO campaigns.
Flexible Pricing
SEMrush offers several reseller program options to suit different business needs and budgets. You can choose between their Agency, Teams, and Freelance programs. Pricing starts at $99/month for the Freelance program, which allows you to add up to 5 clients. At $299/month, the Agency program provides access for up to 50 clients and additional features like white-label reporting.
Dedicated Support
As an SEMrush partner, you’ll receive high-quality support to help you get the most from their platform. Support options include:
- Onboarding calls to help you get started with the tools
- Ongoing one-on-one support from an account manager
- Access to their knowledge base, blog, and video tutorials
- Weekly webinars on how to leverage SEMrush for your SEO clients
With powerful tools, flexible pricing, and dedicated support, SEMrush provides one of the leading SEO reseller programs. By partnering with them, you can improve your SEO service offerings, streamline workflows, and grow your business.
8. Ahrefs SEO Reseller Program
Ahrefs SEO Reseller Program
Ahrefs is a reputable SEO tool provider that offers an SEO reseller program. As an Ahrefs reseller, you can provide Ahrefs tools and services to your clients at a markup. You’ll earn a commission for each subscription sold. Some key points about the Ahrefs reseller program:
- Ahrefs provides training and support to help you sell their SEO tools. You’ll learn how to position Ahrefs products to meet your clients’ needs.
- You can bundle Ahrefs tools with your SEO services to provide an all-in-one solution. This may appeal to clients looking for a simplified, full-service option.
- Ahrefs handles all billing, payments, and account management. They pay resellers a monthly commission for active client subscriptions.
- You’ll have access to a reseller portal to view reports on your clients’ accounts and subscriptions. This helps ensure you provide the best service and support.
- Ahrefs frequently updates its tools with new features and improvements. As a reseller, you can stay up-to-date with the latest changes to support your clients properly.
Becoming an Ahrefs reseller allows you to expand your service offerings, generate recurring revenue, and build stronger, long-term client relationships. However, you must commit time to learn the Ahrefs tools and depend on Ahrefs for support, updates, and compensation. For many agencies, the rewards of the Ahrefs reseller program outweigh these considerations. But evaluate your own business goals and needs to determine if it’s the right fit.
9. Majestic SEO Reseller Program
Majestic SEO Reseller Program
Majestic SEO offers an SEO reseller program that allows you to resell their SEO tools and services. As a reseller, you get discounted rates on Majestic SEO subscriptions and tools that you can then resell to your clients at a markup. Some of the benefits of the Majestic SEO reseller program include:
- Access to Majestic SEO’s backlink index, site explorer, rank tracker, and other powerful SEO tools at discounted reseller rates.
- Ability to resell SEO tools and services under your brand. You can customize the tools with your branding and pricing.
- Generous reseller commissions and margins. Majestic SEO offers up to 50% commissions on sales.
- Dedicated account manager and support. Majestic SEO provides resellers with dedicated account management and priority support.
- There are no monthly fees or minimum commitments. The Majestic SEO reseller program does not have monthly fees, minimum sales requirements, or long-term contracts.
- Training and resources. Majestic SEO offers resellers training, resources, and promotional materials to help them sell their SEO tools.
The Majestic SEO reseller program is ideal for digital marketing agencies, web developers, and SEO consultants looking to resell powerful SEO tools. By reselling Majestic SEO, you can expand your service offerings, generate more revenue, and provide more value to your clients. The program is low-risk since there are no monthly fees or minimum commitments. To become a Majestic SEO reseller, you can immediately sign up on their website.
What are the benefits of using an SEO reseller?
The main benefits of using an SEO reseller include:
- Access to SEO expertise without building an in-house team. Resellers can leverage the skills and experience of their SEO providers.
- Potential cost savings. Resellers may be able to negotiate lower rates from providers and pass some of the savings onto clients.
- Account management. Resellers handle client communication, reporting, billing, and other account management functions so clients only have to deal with one point of contact.
- Broader range of services. Resellers can offer a more comprehensive range of digital marketing services by partnering with providers specializing in PPC, social media marketing, and web design.
- Flexibility. It is often easier for clients to end a relationship with a reseller versus switching SEO providers directly. Resellers also have more flexibility to change providers if needed to improve service.
FAQs: Common Questions About SEO Reseller Services Answ
What is an SEO reseller?
An SEO reseller is a company that purchases SEO services from an SEO provider at wholesale prices and then resells those services to clients at a markup. The SEO reseller handles customer relationships and service delivery while outsourcing the actual SEO work to the provider. This allows the reseller to offer SEO services without needing extensive in-house expertise.
How does SEO reselling work?
SEO resellers partner with SEO providers that handle the technical SEO work, like link building, content creation, and keyword research. The reseller acts as the middleman, selling the SEO services to clients and managing the client relationship. The reseller takes a percentage of the fees as profit while paying the provider for their services. This allows resellers to offer SEO without employing a large in-house team.
Using an SEO reseller does come with some risks around quality control and transparency. However, the benefits of working with a knowledgeable reseller outweigh these potential downsides for many businesses. With some research, you can find an ethical and practical SEO reseller to partner with.
Conclusion
Choosing an SEO reseller is a critical decision that can significantly impact your business. After reviewing some top options, you can better understand the range of services, expertise, and pricing models available. Your reseller should align with your business goals, budget, and needs. They should provide transparent reporting, demonstrate a proven track record of success, and offer services tailored to your specific industry.
With the right SEO reseller partner, you can gain greater visibility, increase traffic, boost conversions, and ultimately drive more revenue for your company. The time you invest in finding the best fit will be well worth it in the long run.
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