Putting aside the possible pixels of future perspective, the big picture is that of search behavior:
The research revealed that a majority of users turn to the Internet as their first option, and secondly, for the majority of them, social media is the second-best option. This is why, after several straight quarters of reasons why SEO is changing so drastically, why is SEO still worth it?
For those who have been in the SEO business for far too long, the changes in the past dictate that there is still plenty of opportunities for you to position your client’s websites where they will be able to find the best value. However, the best of times requires the best of efforts, and why isn’t that something most SEO companies and solo consultants are driven to?
From the massive algorithm changes of recent months to the slow but building fist of quality speaking, to the up and coming social media powerful base, to the analysis of user behavior from the past several years, to the future predictions of Google Mobile, it’s time for SEO to fashion a brand strategy that provides results, just like PPC or social media tactics.
More precisely, uncover competitive advantages and uncover opportunities for dominating others!
Be ahead of others!
Have your SEO strategies and objectives been made clear? These should be:
1. The number of keywords that have been targeted
2. Keywords in the page title, first paragraph, anchor text, and global linking have been reduced.
3. Include a keyword in the H1-H3 tags
4. Global Connectivity to the Target Global Market
5. Wanted: Link Popularity/PageRank + Link Authority
At this point, you may be feeling the need to sit around and do nothing. And for some, that might be appropriate. After all, you’ve already laid out the requirements, you know what needs to be done, and you might be a little strategic in just suggesting the whole SEO package as a whole. To be the driver of change, what is the best thing to do?
Step 1 is to develop a short-term strategic plan that you could put up against your competitors.
Make a list of the top competitors from step 1 and index the keyword targets you’ll need to hit if you want to knock them off their perch.
While you might be tempted to run after the other guy with a sledgehammer, you have to realize that he is not likely to be interested in you. He is shooting for your competitor, who will stop and ask for a high-quality link. If you are interested, then ask them to link to your site. Being on the Internet is fun, but please do not reciprocate by hitting them right in the kiss. Create a process where your sites are naturally interlinked. A friend suggested this was the best way.
Face-to-face with a proven winner
Lead a charge of excellence, and you can save yourself the time and effort of seeking out quality links and managing your SEO campaign. Having a close relationship with the webmaster can allow you to provide and execute a precise SEO campaign without wasting your time and effort. Before you begin, check the field if you are unfamiliar with search engine optimization. It will save you loads of time.
Keep things simple! If you’ve developed your site yourself, or even if you have a web designer, then make sure that your consultant has included this. It’s just better to have a professional SEO company or consultant who is an expert than a retailer who isn’t savvy enough to offer his or her own implementation.
Get your own domain and a hosting account.
A crucial aspect of getting ranked well has a URL with your main keywords. Can you imagine a website that has a string of words embedded in it called “meta-tags” with meta-keywords embedded? If you have a company called “ompcall.com” and you’re selling “call center” products, people would think that your website has something to do with “call centers.” In this case, your keywords are “call center,” and it is imperative that meta-tags have “call center” in them, and every page on your website has them. There are so many reasons why meta tags are so important, but there are a few that I can think of off the top of my head that includes:
1. It helps you rank for a whole bunch of keywords at once (if you’re not already doing it).
2. You can do your own link building and anchor text replacement around those meta keywords; search engines love links, particularly links to your site that includes your keywords.