Companies spend a lot of money on email and social media marketing campaigns to engage their customers and boost sales. However, to build your client base, emailing remains one of the best channels to attract new customers. To help out, Instantly is specifically designed to assist businesses in carrying out impactful cold email campaigns, providing guidance at every step.
Achieving success in cold emailing requires creativity and diverse skills and tools. As such, you need a proper system that helps your team save time by handling tasks and automating repetitive processes. Keep reading as we explore the top five cold emailing software to attract new customers.
The Top 5 Cold Email Software You Should Try
Cold emailing is a powerful but repetitive outreach strategy; that’s why you need tools that streamline the process. Here are our top recommendations:
1. Instantly.ai
Instantly.ai is a leading cold email software designed to help brands maximize the benefits of their outreach efforts. With Instantly.ai, you don’t have to worry about your emails landing in spam, junk, or even social folders. Its email warm-up tool automatically programs your email accounts to mimic human sending patterns. This setup enables your emails to bypass filters and land directly in recipients’ inboxes, giving them the best chance of being seen and responded to.
On Instantly’s user-friendly interface, you can easily perform tasks like:
- Uploading the data you’ve gathered on your leads and enriching their contact information
- Creating unlimited email-sending accounts to scale your outreach campaigns faster and mimic team efforts
- Writing personalized and compelling cold emails that will pique recipients’ interests
Why Instantly.ai?
Instantly.ai enables you to conduct A/B testing on your emails. This practice helps you review different messages before sending them and determine the most impactful ones.
It also offers valuable resources to help users stay updated on the latest trends and best practices in cold emailing. These resources include a comprehensive blog, access to trusted industry experts, an active online community, and cold email masterclasses.
2. SmartReach
SmartReach is a sales tool that stands out with its robust built-in email deliverability features. The platform programs your account to send emails daily to verified addresses, building your sender reputation. Additionally, its reply sentiment analysis helps you prioritize responses, enabling you to focus on the most promising leads.
Pros of SmartReach
- The platform has a built-in Spam Test filter which ensures that your emails bypass spam filters and land in recipients’ inboxes.
- SmartReach has an efficient customer support system.
- Its intuitive design enables teams to run campaigns daily and efficiently.
Cons of SmartReach
- The platform does not allow you to run the same campaign across different email accounts.
- It can restrict email sending for an account if the bounce rate for a campaign is high.
3. Saleshandy
Saleshandy is a cold email platform that specializes in writing personalized cold emails that generate responses. It also maintains impressive deliverability rates even when handling multiple campaigns simultaneously.
It provides detailed analytics on your open rates, click-through rates, reply rates, and bounce rates. These insights are valuable for helping your team continuously refine and optimize your campaigns to achieve higher success.
Pros of Saleshandy
- Saleshandy offers advanced tools, including Spintax and Merge Tags, to create hyper-personalized emails tailored to each recipient and enhance deliverability.
- Saleshandy enables you to add an unlimited number of team members, improving collaboration and expanding your outreach efforts.
- Saleshandy provides a unified inbox for managing all responses from your prospects in one place.
Cons of Saleshandy
- Saleshandy has limited mobile app functionality.
- The platform has been criticized for occasionally having technical glitches and bugs.
4. UpLead
UpLead boasts of high-quality and verified data and a massive database of B2B contacts. On the database, you can browse and filter through the contacts easily and build a targeted lead list for your cold email campaigns.
After finding leads, UpLead verifies your list and enriches the contact information in real time. UpLead’s high data accuracy guarantee also reduces the rate of bounced emails.
Pros of UpLead
- UpLead has efficient bulk searching capabilities.
- It is optimized for speed, enabling users to conduct quick and reliable lead searches.
- UpLead has a user-friendly interface, allowing users to navigate its features with ease.
Cons of UpLead
- It does not always provide detailed information on smaller, newer companies.
- Its pricing options are quite expensive.
5. Reply.io
Reply.io is a cold email platform that stands out with its split tests tool. This tool enables you to test various email messages and helps you refine them continuously for maximum engagement. Reply.io also has an efficient reporting system, ensuring you receive vital data and relevant analysis of your campaign performance.
With the analysis, Reply.io equips users to optimize their outreach campaigns by determining which leads to prioritize and filter out based on their actions. It also has automation tools that seamlessly integrate with Jason AI.
Pros of Reply.io
- Reply.io offers customizable templates, an email health feature, and other tools to help users craft compelling cold emails.
- It integrates with AI tools such as Mailtoaster.ai, to conduct free email warm-ups.
- Reply.io has a free trial plan.
Cons of Reply.io
- Users often find it difficult to keep their lead lists organized.
- The Chrome and LinkedIn extensions usually need to be reloaded and have their daily limits adjusted before they can function effectively.
Create and Send Impactful Cold Email Campaigns With Instantly
The right cold email software helps your team scale your cold email outreach successfully and effortlessly. Instantly is built for scalability and robust performance, and it promises:
- Unlimited sending accounts to send multiple cold emails per day without restrictions
- Automation of repetitive processes and ensuring that your leads are constantly engaged with
- Comprehensive reviews of your campaign performance to optimize your outreach efforts and achieve better results
