I’ve always been amazed by how landing pages boost sales and get more leads. Then, I found Elementor, a top WordPress site builder. It made creating landing pages easy with its drag-and-drop tool and design tools.
What really stood out was how well Elementor works. Studies show its landing pages get more clicks than regular pages. Its design tool lets users tweak their pages for better results.
And the best part? Elementor is free and easy to get from WordPress.org. It’s great for all kinds of businesses. For more advanced features, there’s Elementor Pro, which includes a Form widget for collecting leads.
What is a Landing Page?
A landing page is a special web page with a clear goal. It’s more focused than a homepage, which welcomes visitors to explore more. Landing pages have a strong call-to-action (CTA) to guide visitors to take one action, like signing up or buying something.
Definition and Purpose of a Landing Page
The definition of a landing page is a web page made for a specific marketing goal. The purpose of a landing page is to get visitors to do something, like give their info or click through. Lead generation landing pages collect user info, while click-through landing pages send visitors to other pages, like product pages or signup forms.
| Feature | Landing Page | Homepage |
|---|---|---|
| Focused Content | Yes | No |
| Call-to-Action | Clear and Prominent | Often Secondary |
| Navigation Menu | Limited | Comprehensive |
| Purpose | Specific Marketing Goal | General Website Introduction |
Difference Between Homepage and Landing Page
The homepage and landing page have different jobs on a website. The homepage welcomes visitors and shows what the brand offers. On the other hand, a landing page has one main goal, like getting people to sign up or buy something.
Landing pages are where marketing efforts like ads and emails lead people. They are simple and direct, with a clear call-to-action. Homepages, however, give a wide view of a business. They aim to draw in many visitors and encourage them to check out different parts of the site.
| Homepage | Landing Page |
|---|---|
| Designed to convey the brand’s offerings, voice, and style | Focused on a specific conversion goal, such as sign-ups or purchases |
| Accessed through search engine queries, internal links, and external marketing | Primarily accessed through marketing campaigns, especially paid advertising |
| Contains multiple navigation options and information | Minimizes distractions and navigation links to keep visitors focused |
| Aims to create a positive initial impression and encourage further exploration | Designed to move visitors down the marketing funnel towards a defined goal |
In short, homepages and landing pages do different things. Homepages give a broad view, while landing pages aim for a specific goal. This makes landing pages great for marketing and getting leads. Homepages are better at introducing the brand and encouraging visitors to explore more.
Why Use Elementor for Landing Pages?
Elementor is a strong WordPress plugin. It has a visual, drag-and-drop editor for making landing pages and websites. It’s great for creating landing pages that work well without needing to code.
Advantages of Elementor for Building Landing Pages
One big plus of Elementor for landing pages is its blank canvas template. It gets rid of the header and footer. This makes your main message and call-to-action stand out more.
Elementor also has a special area for managing landing pages. It’s easy to keep all your landing pages in one spot. Plus, it has lots of marketing elements like forms and call-to-action buttons. These help make your landing pages look good and work well.
Elementor makes designing landing pages easy with its visual tools and templates. Even if you’re not a web design expert, you can make great landing pages. They look good on phones and work well to get people to take action.
Elementor is perfect for anyone who needs to make landing pages. It’s great for small business owners, marketers, or WordPress developers. Its strong features and easy-to-use design make it a top choice for landing pages that get results.
Prerequisites for Creating a Landing Page
To make a great landing page with WordPress, you need a few key things. First, you must have an active WordPress website. WordPress is the top choice for websites, used by over 40% of all sites online.
Required Tools and Setup
Then, install the Elementor plugin. It’s a drag-and-drop page builder that works well with WordPress. The free Elementor plugin has lots of features and design elements. You can make beautiful landing pages without coding.
If you want more options, get the Elementor Pro plugin. This premium version adds more widgets, templates, and features. It helps you make landing pages that work better.
- A WordPress website
- The Elementor plugin
- Elementor Pro (optional)
With these tools and setup, you’re ready to make a landing page that grabs attention. It will help you get more conversions.
Getting Started with Elementor
If you’re into web design or marketing, you’re likely excited to start creating landing pages with Elementor. Elementor is a great tool for WordPress. It lets you make beautiful landing pages without needing to code.
To start with Elementor, first go to your WordPress dashboard. Then, click on Pages > Add New. After that, hit the “Edit with Elementor” button. This opens Elementor’s easy-to-use interface. Here, you can begin building your Elementor landing page from the ground up.
Elementor gives you a clean slate to work on your landing page. You can focus on design and content. This is great for Elementor landing page management. You can make a page that really works for your marketing goals.
As you learn the Elementor interface, you’ll find lots of blocks, templates, and widgets. These help you make your landing page look good. You can add things like a hero section, features, testimonials, and a contact form easily.
The secret to start creating landing page with Elementor is to take it slow and try out different things. With some practice and creativity, you’ll make landing pages that really work for your business.
Setting Up the Visual Editor
Before you start designing your landing page, you need to set up the Elementor visual editor. This means choosing your global colors, typography, and page layout. Doing this first ensures your page looks good and is easy to read.
Configuring Colors, Fonts, and Layout
To access these settings, click the hamburger menu in Elementor. Then, go to the right sections. Picking the Elementor Canvas layout gives you a clean space to work. Your color and font choices make your page look nice and consistent.
Start by checking out the Elementor visual editor setup. Get to know the Elementor color and font settings. Try different Elementor page layout options to find the best one for your page.
| Feature | Description |
|---|---|
| Global Colors | Customize the primary, secondary, and accent colors to establish a cohesive color palette for your landing page. |
| Typography Settings | Choose the ideal font families, sizes, and weights to ensure a visually harmonious typography throughout your design. |
| Page Layout | Select the Elementor Canvas layout to create a clean, distraction-free canvas for your landing page design. |
Setting up the visual editor well helps your landing page look great and stay professional. This solid base makes it easier to design the rest of your page.
Building the Top Section
The top section of your Elementor landing page is key. It’s the first thing visitors see. It must grab their attention and make them want to act. With Elementor, you can make a strong top section with headings, text, and buttons.
Creating the Headline, Text, and Call-to-Action Button
Start with a strong headline that shows what you offer. Add a short text that explains the benefits. Then, put a big call-to-action (CTA) button to guide visitors.
Use images, overlays, and shadows to make it stand out. Your goal is to draw in your audience and get them to interact with your Elementor landing page top section, above the fold design, and headline and CTA optimization.
| Element | Purpose | Best Practices |
|---|---|---|
| Headline | Clearly communicate the value proposition | Keep it concise, attention-grabbing, and unique |
| Supporting Text | Elaborate on the key benefits | Use persuasive and benefit-driven language |
| Call-to-Action Button | Prompt visitors to take the desired action | Make it visually prominent and use a clear, action-oriented CTA |
Adding the Navigation Menu
Landing pages often have little navigation to keep things simple. But, you might want a basic menu for easy access to different parts of your page. In Elementor, you can add a navigation menu widget. Then, link the menu to your page’s sections using the Anchor widget. This makes your page easier to navigate and helps visitors find what they need.
Incorporating Internal Page Navigation
Elementor’s Nav Menu widget lets you customize menus a lot. You can put menus anywhere, add cool hover effects, and make them look good on all devices. You can tweak things like font, color, and spacing with great detail.
To add a navigation menu to your Elementor landing page, do this:
- Add the Nav Menu widget to your page and pick the right menu from the list.
- Change the menu settings, like layout, alignment, and font.
- Link the menu items to your page’s sections with the Anchor widget.
- Check your landing page to make sure the menu works well and is easy to use.
With an Elementor navigation menu, your landing page will look great and be easy to use. This encourages visitors to explore and take action on your page.
create landing page with Elementor
Building a great landing page is easy with Elementor. It has a drag-and-drop interface. You don’t need to know how to code. Both the free and pro versions make creating landing pages simple.
To begin, add sections and columns to your Elementor canvas. Sections help organize your page. Columns let you arrange content in a grid. Then, add widgets like headings and images to each column.
- Start by adding sections to your Elementor canvas. This sets up your page’s structure.
- Split your sections into columns for a grid layout. This makes your content look good on any device.
- Fill your columns with widgets like headlines and images. This builds your landing page’s elements.
- Play with design and layout. Make sure everything helps reach your goal.
Elementor has pre-made blocks and templates. These make creating a landing page easy. You can use them for hero sections, services, testimonials, and more. They’re also mobile-friendly.
Before you publish, check your landing page. Use Elementor’s “eye” icon to see a live preview. This helps you fix any issues before it goes live.
Elementor makes creating a great landing page simple. Its easy-to-use interface and many widgets help. Use Elementor’s tools to make a page that looks good and works well.
Designing the About Section
The About section is key on a landing page with Elementor. It’s where you share your business, product, or service. Here, you can give a brief yet interesting overview, using eye-catching designs.
With Elementor’s easy design tools, you can make a great About section. Use icons, headings, and text editors to share your main message. Try cool design tricks like overlapping headings or icons in the background to grab your audience’s attention.
The About section is more than just sharing facts. It’s about connecting with your visitors on an emotional level. By carefully designing this section, you can show off your Elementor about section design and highlighting business or service. This can encourage people to learn more and take action.
| Design Element | Purpose |
|---|---|
| Icons | Visually represent key features or services |
| Headings | Capture attention and convey key messages |
| Text Editors | Provide detailed information and explanations |
| Overlapping Headings | Create a visually striking and modern design |
| Background Icons | Add depth and visual interest to the section |
With Elementor’s design tools, you can make a landing page that stands out. It will show off your business or service and grab your potential customers’ attention.
Creating the Features Section
The Features section of your landing page is a great chance to show off what makes your product or service special. With Elementor, you can make this section look good with a layout that has a big image or visual on one side. The other side lists your features or services.
To make this section stand out, use icons, headings, and text to explain the value you offer. Try design tricks like background icons or elements that overlap to make it eye-catching.
Highlighting Key Features and Services
Elementor has a big library of landing page templates to help you get started. The Landing Pages builder is a special place for managing all your landing pages. You can save templates you like by clicking the heart icon.
To get to the templates, you might need to connect your Elementor account. Elementor suggests naming your Landing Page for easier organization. You can see how your landing page looks before you publish it. The Landing Pages section lets you add new pages and change existing ones from one spot.
| Feature | Description |
|---|---|
| Dedicated Landing Page Builder | Elementor’s Landing Pages builder makes creating and managing landing pages easy. It lets users access all their landing pages in one place. |
| Template Library | Elementor has a huge library of landing page templates for different industries and business types. This makes designing easier. |
| Customization Options | Users can change the landing page templates to fit their brand and what their audience likes. They can adjust colors, fonts, and layout. |
| Mobile Responsiveness | All landing page blocks are made to work perfectly on mobile devices. This means a smooth experience for users on any device. |
Elementor wants you to make landing pages that fit today’s needs. They encourage users to share their websites made with the new templates. By using Elementor’s tools, you can make your product or service look better and attract more people.
Building the Gallery Section
Creating an engaging landing page with Elementor is key. The gallery section is vital. It lets you show off your work, products, or visual content in a catchy way. You can use images, text, social icons, and even a video background to grab your visitors’ attention.
Incorporating Images, Text, Social Icons, and Video Background
Elementor’s gallery widget has many customization options. You can add several images, each with its own caption, link, and hover effects. You can also add text and social media icons to share more and encourage people to share your content.
Adding a video background to your gallery can make it even more engaging. It’s a great way to show off your brand’s products or services in a lively way. The video background adds depth and interest to your landing page.
| Feature | Benefit |
|---|---|
| Elementor Gallery Section | Showcase your visual content in an engaging and interactive way |
| Incorporate Images, Text, and Social Icons | Provide context, build credibility, and encourage social sharing |
| Add a Video Background | Create a more immersive and dynamic user experience |
Using Elementor’s gallery section can make your landing page stand out. It showcases your visual content and grabs your visitors’ attention. Whether you’re showing off products, services, or a portfolio, the gallery section is a powerful tool.
Integrating the Contact Form
No landing page is complete without a clear call-to-action and a way for visitors to connect with you. In Elementor, you can add a contact form widget to your landing page. This lets visitors submit their information and get in touch. By optimizing the form design and fields, you can make it seamless and user-friendly. This encourages more visitors to convert into leads or customers.
The Elementor Pro version offers a contact form block with many customization options. You can pick from over 1,920 WordPress form templates in the Pro version of WPForms. These templates cover customer service, marketing, and more. The free WPForms Lite plugin also has dozens of free templates, including the Simple Contact Form Template. It’s great for creating basic contact forms.
When building your Elementor contact form, you can choose from many field types. These include Text, Email, Textarea, URL, Tel, Radio, Select, Checkbox, Acceptance, Number, Date, Time, File Upload, Password, HTML, Hidden, reCAPTCHA, reCAPTCHA V3, and Honeypot. The default fields are usually Name, Email, and Message. But you can customize these further to fit your needs.
| Feature | Description |
|---|---|
| Success Message | Customize the feedback message displayed to users after form submission. |
| Destination Email | Set the email address where form submissions will be sent. |
| Subject Line | Customize the subject line for email submissions. |
| Styling | Adjust the spacing, padding, and color options to match your website’s branding. |
By integrating an optimized Elementor contact form, you can effectively capture leads and enhance the overall user experience of your landing page. This drives more conversions and strengthens your connection with potential customers.
Publishing and Previewing the Landing Page
When you finish your Elementor landing page, it’s important to check it on desktop and mobile. This makes sure your visitors have a smooth experience. Elementor lets you see how your page looks on different screens, from big laptops to small phones.
After you’re happy with your page, you can publish it. This makes it live and ready to help you get leads and conversions. Publishing with Elementor is easy, taking just a few clicks.
Mobile friendliness is crucial today. Elementor’s templates work great on any device. Previewing your page on various devices ensures a good experience for all visitors.
After publishing, you can watch how your page does with tools like Google Analytics. You can see how people interact with it and make it better. Elementor’s tools help you keep improving your page, making it a strong lead generator for your business.
Tips for Optimizing Landing Pages
Creating a landing page that looks good and is easy to use is just the start. To make your landing page work better, keep improving it for more conversion rate optimization. Try A/B testing landing pages to see what your audience likes best.
Try changing things like headlines, call-to-action buttons, and form fields. Watch how people use your page and learn from the data. This way, you can make your landing page better and get more leads and sales.
Best Practices for Conversion Optimization
Also, add social proof like customer testimonials or case studies. This can help build trust and credibility. It’s a big help for your landing page optimization efforts.
- Optimize above-the-fold content for maximum impact
- Incorporate clear and concise calls-to-action throughout the page
- Leverage trust signals like security badges or money-back guarantees
- Continuously test and iterate based on user behavior and conversion data
By following these tips for conversion optimization, you can make your landing page better. This will help you get more valuable leads and sales for your business.
Conclusion
In this guide, I showed you how to make a landing page with Elementor WordPress plugin. You learned the difference between a homepage and a landing page. Now, you can create your own landing pages to boost conversions.
WordPress is used by over 43% of websites, making it very popular. Elementor WordPress Hosting keeps your site up and running 99.9% of the time. It also offers 24/7 support to fix issues fast. The WordPress community has lots of resources and support, helping you customize your pages.
Keep working on your landing pages and test them often. Landing pages can really help increase sales. By using tripwire pages and other conversion tips, you can make your pages work better for your business.
FAQ
What is a landing page?
A landing page is a special page on your website. It’s made for a specific marketing campaign or promotion. It has a clear call-to-action (CTA) and focuses on one action, like signing up for a newsletter or making a purchase.
How is a landing page different from a homepage?
A homepage is your website’s main entry point. It introduces your brand and encourages visitors to explore more. A landing page, however, is designed for a single goal. It has fewer distractions and a clear call-to-action.
What are the advantages of using Elementor for building landing pages?
Elementor is a powerful WordPress plugin for creating landing pages. It offers a blank canvas template and a dedicated landing page area. It also has marketing elements like forms and call-to-action buttons. Elementor’s design tools and templates make creating high-converting pages easy without coding.
What tools and setup are required to create a landing page with Elementor?
To make a landing page with Elementor, you need a WordPress site and the Elementor plugin. The free version works well. You might also want the Elementor Pro version for more features.
How do I start creating a landing page with Elementor?
To start, go to your WordPress dashboard. Then, navigate to Pages > Add New and click “Edit with Elementor”. You’ll get a blank template for your landing page. Now, you can design it using Elementor’s drag-and-drop interface.
How do I optimize the design and layout of my Elementor-built landing page?
Before designing, set up the Elementor visual editor. Choose your global colors, typography, and page layout. Use the Elementor Canvas for a clean design. Pick colors and fonts that match your brand for a cohesive look.
How do I create a high-converting top section for my landing page in Elementor?
The top section of your landing page is key. It should grab attention with a headline, text, and a call-to-action button. Use Elementor’s widgets to create this section. Add background images and text shadows for a striking look.
Can I add a navigation menu to my Elementor-built landing page?
Yes, you can add a simple menu to your landing page. This helps visitors quickly find different sections. Use the navigation menu widget in Elementor and link it to sections with the Anchor widget.
How do I build the different sections of my landing page in Elementor?
To build your landing page, start by adding sections and columns. Sections are the structure, and columns arrange your content. Add widgets like headings, images, and buttons to each column to create your sections.
How do I optimize my Elementor-built landing page for conversion?
To improve your landing page’s conversion rate, test different elements. Try out different headlines, buttons, and form fields. Also, add social proof like testimonials to build trust.
