15 Types of Headlines You Need to Know

Headline Types, types of headlines

As a copywriting journalist, your headlines are your first impression of your audience. Whether your article is informative, entertaining, or both, your headlines must grab your reader’s attention. When it comes to creating the perfect headline, there are countless types of headlines to choose from.

Don’t worry; we’ve got you covered. In this section, we will explore 15 different types of headlines that will make your content stand out. From question headlines to numbered list headlines and everything in between, we have the headline types you need to know.

Key Takeaways

  • Mastering different headline types is crucial for capturing your audience’s attention and driving clicks.
  • Using a variety of headline types makes your content more engaging and increases your readership.
  • Catchy, creative, and effective headlines make your content stand out.

Question Headlines

Are you tired of writing boring headlines that don’t grab anyone’s attention? Well, we’ve got the solution for you – question headlines!

Why are Question Headlines so effective?

Because they immediately engage your reader by making them think. They can’t help but pause and consider the question you’ve presented. Plus, question headlines often imply that you have the answer the reader is looking for, which makes them eager to click and find out more.

Headline Types, types of headlines
Question Headline Examples:Why They Work:
Do you make these common grammar mistakes?Implication that reader might be making mistakes creates curiosity and concern.
Can you really lose 10 pounds in a week?Raises eyebrows and forces the reader to consider whether such results are possible.

So, try asking a thought-provoking question next time you’re stuck on a headline. Your audience will thank you for it!

Numbered List Headlines

Ready to learn about one of the most effective headline types? Numbered list headlines are a surefire way to grab attention and keep readers engaged. Here’s why:

Reasons to Use Numbered List HeadlinesExamples
They create a sense of order and structure
  1. 10 Ways to Boost Your Creativity
  2. 5 Secrets to a Successful Relationship
They promise a specific and finite amount of information
  1. 7 Benefits of Drinking Water Every Day
  2. 3 Easy Steps to Make Perfect Pancakes

As you can see, numbered list headlines work because they tap into our need for organization and clarity. Plus, they make great templates for creating your own headlines:

  • Number + Adjective + Noun: 7 Surprising Benefits of Meditation
  • How-To: 5 Simple Steps to Refresh Your Home Decor
  • Listicle: 10 Things You Didn’t Know About Your Favorite TV Show

Now that you know the power of numbered list headlines, it’s time to implement them. Try incorporating them into your writing and see the results for yourself!

How-To Headlines

So, you want to learn how to write a killer headline? You’ve come to the right place! From question headlines to shocking statistics, there are many types of headlines you can use to capture your audience’s attention. But today, we’re focusing on the ever-popular “how-to” headline.

First things first, when choosing your topic for a how-to headline, make sure it’s something your readers are interested in and that you have expertise in. You don’t want to promise a how-to guide on quantum physics when you barely passed high school physics.

Next, keep your headline clear and concise. Don’t try to be too clever or use too many puns (unless you’re a master punsmith). Your readers want to know exactly what they’re going to learn and how it will benefit them.

When writing your how-to headline, use language that conveys the benefit of your content. For example, “How to Boost Your Writing Skills in 30 Days” is a more compelling headline than “How to Write Better.”

Lastly, make sure your content delivers on the promise of your headline. Your readers have expectations, and if you don’t meet them, they’re less likely to trust or share your content in the future.

So, what are you waiting for? Start brainstorming your next how-to headline, and remember, practice makes perfect!

Question and Answer Headlines

Do you have a burning question that needs answering? Look no further than question and answer headlines! By directly answering a common question or problem, you can position yourself as a valuable and reliable resource for your audience.

But how do you create the perfect question-and-answer headline? Start by identifying a common problem or question your audience might have. Then, craft a clear and concise answer to that question, and use it as the basis for your headline. For example:

How can I save money on groceries?Try couponing or buying generic brands.“Save Big on Groceries: Our Expert Tips on Couponing and Generic Brands!”
What are some healthy snacks I can eat at work?Try carrots and hummus, mixed nuts, or apple slices with almond butter.“Healthy Snacks That Will Keep You Fueled and Focused at Work: Our Top Picks!”

By directly answering your audience’s questions and problems, you can establish yourself as a go-to resource for information and build trust with your readers. So don’t be afraid to get specific and provide actionable advice in your question-and-answer headlines!

Shocking Statistic Headlines

So, you want to grab your readers’ attention? How about we shock them with a statistic? We all love a bit of shock, and this is the perfect way to get your audience’s attention. Whether it’s a surprising number, a staggering percentage, or a jaw-dropping figure, these headlines are bound to make readers stop.

Picture this: “Did you know that 80% of people ditch their New Year’s resolutions by February?” Bet you didn’t see that one coming! By adding a shocking statistic to your headline, you’re tapping into people’s natural curiosity and making them want to know more. It’s a surefire way to make your content stand out from the rest.

Curiosity Headlines

Do you ever wonder how some headlines just pull you in and make you click? It’s not magic, it’s curiosity at work.

Curiosity headlines play on the natural human instinct to want to know more. By hinting at something that’s just out of reach, they make you want to click and find out what the fuss is about.

Think about it – when did you last click on a headline that promised to reveal a secret or uncover a mystery? That’s the power of curiosity at work.

So, how can you craft curiosity headlines that will make readers eager to read your content? One technique uses open-ended questions that hint at surprising or unusual information. For example, “Did you know that…” or “Have you ever wondered why…”.

Another approach is to use teasers or cliffhangers that pique readers’ interest and leave them wanting more. For example, “What I discovered will shock you…” or “This one simple trick changed my life…”.

Remember, the key to a great curiosity headline is to strike a balance between hinting at something interesting and giving away too much information. Too little information and readers won’t be interested enough to click. Too much information, and there’s no reason for them to read the article.

So, the next time you’re struggling to come up with a headline, try using curiosity to your advantage. Hint at something surprising or unusual and watch your readers flock to your content.

How-To Guide Headlines

Congratulations! You’re writing a how-to guide headline. That means you’re about to provide your readers with valuable information and practical advice. But wait – before diving into the details, let’s ensure your headline is catchy and effective.

First things first: be specific. Don’t just promise a guide, promise a comprehensive one. Use phrases like “step-by-step,” “ultimate,” or “definitive” to show your readers that you mean business.

Next, highlight the benefit. What will your readers gain from reading your guide? Will they save time, money, or both? Will they learn a new skill or gain a deeper understanding of a complex topic? Make sure your headline communicates the value of your guide.

And finally, don’t forget to use numbers. Readers love lists, and numbers give a sense of structure and organization. Whether you’re offering “10 Tips for…” or “The 5 Secrets of…,” numbers make your guide seem more tangible and actionable.

So go ahead, write that killer how-to guide headline! Your readers will thank you for it.

Comparison Headlines

Congratulations! You’ve made it to one of the most persuasive types of headlines: Comparison Headlines. As the name suggests, this type of headline draws comparisons between two or more things and is great at providing insights that make your readers want to learn more.

With a comparison headline, you can convince your readers that one thing is better than the other or highlight the differences between two products, services, or ideas. This type of headline is ideal for readers who want to make informed decisions and weigh their options before making a purchase or a choice.

Examples of Comparison Headlines:

Headline TypeExample
ComparativeiPhone vs. Samsung: Which smartphone is right for you?
SuperlativeThe Best Running Shoes of 2024: Nike, Adidas, or Under Armour?
VersusCats vs. Dogs: Which makes a better pet?

As you can see from the examples above, comparison headlines can vary in format and use different types of comparison. The key is to choose a comparison that is relevant to your topic and resonates with your audience.

Remember, comparison headlines should be used sparingly and only when there is a clear benefit to the reader. However, they can be a powerful tool in your writing arsenal when used correctly.


Congratulations! You’ve made it to the end of our crash course on headline writing, and we hope you’re feeling pumped and inspired to elevate your writing game. Remember, mastering different types of headlines can make your writing more engaging, attract more readers, and ultimately achieve greater success with your content.

As a quick summary, we covered 15 different headline types that you need to know, including question headlines, numbered list headlines, how-to headlines, question and answer headlines, shocking statistic headlines, curiosity headlines, how-to guide headlines, and comparison headlines.

Using these headline types, you can create catchy, creative, and effective headlines that will make your content stand out. So go forth, experiment, and have fun with your headlines. We can’t wait to read what you come up with!