10 Affiliate Marketing Software: The Ultimate Guide to Choosing a Vendor

10 Affiliate Marketing Software – The Ultimate Guide to Choosing the Right Vendor

Affiliate marketing software can help you automate your marketing campaigns across social media channels, blogs, and ad networks. Engaging your audience with advanced marketing tools can help take your affiliate marketing program from good to great.

Are you considering purchasing affiliate software to improve your marketing efforts? Have traditional marketing techniques exhausted you?

In either case, you should hunt for effective affiliate marketing software. Tracking endorsements, referrals, or recommendations throughout your affiliate business can be exhausting with your demanding schedule. However, all your tasks will be at your fingertips using today’s affiliate marketing software. With all of these options on the market with excellent features, it’s challenging to choose one.

Don’t panic; we’ve got your back! We’ve produced a list of the top 10 affiliate marketing software so you can pick the best one for your needs. In addition, we have detailed how this affiliate software will benefit you and much more in this article.

What Features Do You Need in Affiliate Marketing Software?

1) Easy-to-use interface: tabs that allow you to switch between different operations easily.

2) Efficient reporting tools: If you want to see how your affiliates perform, you’ll need reporting tools that organize the data. This will allow you to see which affiliates perform well and require additional attention.

3) Flexible payment options: You’ll want to be able to pay your affiliates in a variety of ways, based on the industry they work in and where they live.

How to Choose Which Affiliate Program Management Software Fits Your Needs? 

After you’ve established your goals and assessed your company’s requirements, you should focus on the following essential elements:

Price

Let’s face it: money is essential in this situation. You don’t want to pay a lot for features that can be had for less money. It makes perfect sense. Many providers provide a variety of plans with varying features, allowing you to select the most cost-effective option. Scaleo, for example, offers three different plans. You may check these plans in depth and sign up for a free trial to see which one is ideal for you.

Features

Before you begin shopping for software, make a list of the features that are absolutely necessary for you. Then, confirm that the system you’re considering has them. It’s much easier to find if you know what you’re looking for, right?

affiliate marketing software
10 Affiliate Marketing Software: The Ultimate Guide to Choosing a Vendor Affiliate marketing software can help you automate your marketing campaigns across social media channels, blogs, and ad networks. Engaging your audience with advanced marketing tools can help take your affiliate marketing program from good to great.

Integrations

Let us now move on to integrations. Check to see what integrations are available before committing to any software. When a new system is integrated with other technology stack components, it will be considerably easier to install. Don’t settle for manually relocating data; it’s time-consuming and might result in data loss if done incorrectly.

Onboarding and Customer Service

These considerations are critical when purchasing any new products or services, particularly digital ones. So, while selecting an affiliate management system provider, look for one that provides prompt service and great onboarding/training so that you can use your new system effectively.

Social evidence

Before purchasing anything online, the average consumer reads ten reviews (source). Therefore, do the same before selecting an affiliate management system. After all, this is a substantial investment for your organization. Check out some testimonials and software review websites. 

How to Choose an Affiliate Marketing Software?

There are numerous factors to consider when selecting affiliate marketing software, and selecting the ideal platform you can scale with your firm is critical. As a result, we’ve compiled a list of some of the factors to consider before acquiring software: 

Look for software that is simple to use, has a good and responsive design, allows you to access and view your analytics data at any time, makes it simple to invite and manage affiliate partners, allows you to pay your affiliates without issue at all times, and provides adequate customer support when needed.

10 Affiliate Marketing Software – Best Rated in 2022

Scaleo Affiliate marketing software

Scaleo is a cutting-edge affiliate marketing solution. You can sign up and launch your own affiliate network in minutes!
Scaleo is packed with AI features that allow you to track, analyze, and optimize your campaign in real-time. Scaleo combines a modern and fresh interface with lightning-fast performance and a set of features that no other affiliate marketing software has.

Scaleo - affiliate marketing software



Country: Czech Republic

Company Size: Medium

Founded: 2015

Price: $299.00/month

Free Trial: Yes

G2 User Rating


Captera User Rating


14 days free trial - instant access

Tune - affiliate marketing software

TUNE Partner Marketing Platform (formerly HasOffers) is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by the most innovative affiliate marketers, iconic brands, and the largest global performance advertising networks, including Shopify, Groupon, Chewy, Credit Sesame, Rackspace, Grammarly, FabFitFun, The Penny Hoarder, Fluent, Applift, and Tapjoy.

Tune - affiliate marketing software

Country: United States

Company Size: Enterprise

Founded: 2009

Price: $499.00/month

Free Trial: Yes

G2 User Rating

Captera User Rating

30 days free trial upon request

Cake - performance marketing software

CAKE provides Performance Marketing Software with solutions for Affiliate Marketing, Lead Generation, and MultiChannel Marketing that enables advertisers, networks, and publishers to manage, measure, and optimize marketing performance in real-time. Collect, validate and distribute leads in real-time for maximum profitability. Measure channel performance using multitouch attribution for ROAS optimization.

Cake - performance marketing software

Country: United States

Company Size: Enterprise

Founded: 2010

Price: $499.00/month

Free Trial: Yes

G2 User Rating

Captera User Rating

14 days free trial upon request

Everflow - affiliate marketing software

Everflow is a smarter Partner Management Platform for driving performance from every type of partner: Affiliates, Influencers, In-App Publishers, and Media Buying channels. Unlock new opportunities with clickless tracking and tracking code URLs. Focus on what matters with automated optimization, full API data access, and deeper reporting insights. Understand your performance through placement, time, city, and more.

Everflow - affiliate marketing software

Country: United States

Company Size: Enterprise

Founded: 2010

Price: $395.00/month

Free Trial: Yes

G2 User Rating

Captera User Rating

14 days free trial upon request

Trackier - affiliate tracking software

Trackier Performance Marketing Platform enables you to create, automate,
measure and optimize all of your marketing campaigns, publishers, and advertisers, creatives and conversions in one place.

Trackier - affiliate tracking software

Country: India

Company Size: Medium

Founded: 2016

Price: $299.00/month

Free Trial: Yes

G2 User Rating

Captera User Rating

14 days free trial upon request

OffersLook - affiliate software

Offerslook aims to make all affiliate networks and ad networks’ business easy & smart. With Offerslook, anyone can create an ad network at zero cost. Offerslook enables users to customize a platform with their own brand, run offers, manage publishers, generate invoices and so on. Offerslook provides real-time reports with visualized data snapshots as well as counter-fraud features for ad networks.

OffersLook - affiliate software

Country: Hong Kong

Company Size: Medium

Founded: 2014

Price: $259/month

Free Trial: Yes

G2 User Rating

Captera User Rating

30 days free trial upon request

Tapfiliate - affiliate tracking software

Easily create, track, and grow your own affiliate marketing programs. Affiliate tracking software for E-Commerce and SaaS that integrates seamlessly with your site in just minutes. Begin affiliate marketing to reward loyal brand ambassadors and boost sales. Affiliate Tracking Software for E‑commerce and SaaS.
Grow your business with people who love it. Create your own affiliate program in minutes. 0% transaction fees. Reward, track & incentivize the affiliates you choose. Advanced social media sharing, so your affiliates can share their love.

Tapfiliate - affiliate tracking software

Country: The Netherlands

Company Size: Medium

Founded: 2015

Price: $69.00/month

Free Trial: Yes

G2 User Rating

Captera User Rating

14 days free trial upon request

LeadDyno - affiliate tracking software

LeadDyno is a popular lead generation Affiliate Management Software that assists companies and individuals in tracking their affiliate and referral programs. It enables users to develop an affiliate program in minutes and effectively handles affiliates and their payments. It provides comprehensive information on the best online marketing channel practices and assists users in incorporating online advertising strategies. It operates with every website and runs affiliate programs automatically, monitoring them from its lead sources.

LeadDyno - affiliate tracking software

Country: United States

Company Size: Small

Founded: 2012

Price: $49.00/month

Free Trial: Yes

G2 User Rating

Captera User Rating

30 days free trial upon request

Refersion - affiliate tracking software

Refersion is one of the best affiliate tools for creating your own network of affiliates and tracking affiliate sales. It is an easy-to-use and integrated affiliate marketing platform that assists consumers in becoming affiliates by enabling simplified payments and assisting online shops in tracking sales by promoters, influencers, and so on. This program is preferred by online marketing companies over others because it provides businesses with reports and outcomes based on real-time data.

Refersion - affiliate tracking software

Country: United States

Company Size: Medium

Founded: 2015

Price: $89.00/month

Free Trial: Yes

G2 User Rating

Captera User Rating

14 days free trial upon request

HOQU - marketing tracking software

HOQU is a SaaS Performance Marketing Platform that allows you to create networks, manage, monitor, and optimize online advertising campaigns. In terms of pricing, HOQU users have complete access to all core features. The pricing strategy is focused on conversions rather than clicks, allowing companies to save up to 90% of their costs.

HOQU - marketing tracking software

Country: Estonia

Company Size: Small

Founded: 2017

Price: $279.00/month

Free Trial: Yes

G2 User Rating

Captera User Rating

14 days free trial - instant access

Offer18 - campaign tracking software

Offer18, an affiliate marketing platform, has grown quite efficiently and now occupies a distinct place among the world's largest affiliate marketing platforms. Offer18, which is trusted by a large number of Affiliates/Advertisers/Agencies/Adnetworks and will be linked in the coming days, is constantly emphasizing the effectiveness of serving clients with the best affiliate marketing platform.

Offer18 - campaign tracking software

Country: India

Company Size: Small

Founded: 2016

Price: $49.00/month/user

Free Trial: Yes

G2 User Rating

Captera User Rating

30 days free trial upon request

VeneDash- affiliate platform software

Advertisers, Ad Networks, and Publishers can use the vene dash SaaS suite to manage deals, aggregate data, and boost performance all from a single, streamlined framework. Our dependable monitoring solution, which includes built-in fraud prevention, a cutting-edge billing feature, cryptocurrency payments, and a slew of other unique features, enables performance marketers to scale their businesses and stay ahead of the competition. In the heart of Berlin, Germany, vene dash is designed with passion by industry experts.

VeneDash- affiliate platform software

Country: Germany

Company Size: medium

Founded: 2016

Price: $499.00/month

Free Trial: Yes

G2 User Rating

Captera User Rating

14 days free trial upon request

What is Affiliate Marketing? Who Uses It & How Is it Changing?

Affiliate marketing has grown in popularity to the point where every business and internet user is aware of it. Affiliate marketing is a sales-driving strategy that contributes significantly to internet revenue.

Let’s take a quick look at some recent affiliate marketing data.

  • Affiliate marketing has been used by 81% of merchants and 84 percent of publishers.
  • Affiliate marketing accounts for 15% of overall digital media revenue.
  • Spending on affiliate marketing in the United States has climbed by 10.1 percent per year. It is projected to be $6.8 billion in 2021 and $8.2 billion in 2022.
  • Affiliate programs can generate up to 30% of total sales for advertisers.
  • 35% of affiliates earn more than $20,000 each year.

These figures appear to be excellent. So, how can we exactly define affiliate marketing?

Affiliate marketing is a well-known advertising model in which businesses pay third-party publishers to drive traffic and generate revenue for their products and services. Publishers are affiliates who earn a commission when they promote the products of other companies.

In the organization, an affiliate is not a salesperson. An associate works on their own. The affiliate looks for an appealing product, then promotes it, and the system tracks commissions. The system tracks affiliate sales and commissions.

Affiliate marketing is purely performance-based marketing. Affiliate marketing gives a 100% return on investment for businesses. Unlike other forms of web marketing, affiliate programs assist merchants in both reducing costs and expanding their consumer base.

Revenue is shared between brands and affiliate marketers. Brands that have products and services and wish to generate sales provide financial incentives through an affiliate program. People who have no product and want to make money hunt for products with value and earn money as affiliates.

Do you need affiliate marketing software to run an affiliate program?

Is affiliate marketing software required to run an affiliate program? Both “yes” and “no”. Still, if you have a significant affiliate activity volume, this technique’s benefits will far outweigh the drawbacks. When looking for affiliates, affiliate software can make it simple for them to sign up.

 Affiliate software will also assist you in managing your affiliates by keeping track of who is active, who is not, and so on. And while we’re on the subject of keeping track of things, affiliate marketing software is critical for analyzing the performance of your affiliate program because it tracks affiliate sales and click-throughs. 

You won’t get very far if you don’t pay your affiliates on time, no matter how good your product or brand is. You might be able to get by doing this manually in spreadsheets (if you have a small quantity). 

Still, once you go past that point and start getting more complicated with payments (for things like lead generation or cost per action), it becomes critical to have some automation in place. 

Finally, one obvious reason why affiliate software is required is that it allows you to observe what works and what does not so that you can improve as needed.

What are the benefits of affiliate marketing software?

As previously stated, affiliate marketing is an excellent way to gain new clients and create a brand online. However, managing all of your partners from one location can be time-consuming and difficult. 

Affiliate marketing software can assist in resolving this issue in a variety of ways. Begin by automating payments to your affiliates, so you don’t have to waste time making individual transactions every month or quarter. 

Create a mechanism for paying affiliates that occurs automatically on the agreed-upon schedule or when an affiliate meets the earnings criteria. Affiliate marketing software can also assist you in finding and recruiting the ideal affiliate partners for your business, with the ability to manage the entire relationship within the platform itself. 

Another advantage is that you can track and optimize the performance of all of your partners from the dashboard alone! This is critical for affiliate networks that have thousands of partners telling your brand’s story.

What are the Different Kinds of Affiliate Marketplaces?

Here’s a quick rundown of my favorite affiliate marketplaces. All of these are free to join and apply to affiliate programs (unless you try to advertise your product, never sign up for a marketplace that charges you).

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  • Fiverr: Fiverr is the world’s largest marketplace for digital services. You have the option of earning a significant CPA (Cost Per Acquisition) of up to $150, or $10 CPA Plus 10% revenue share.
  • FlexOffers: A wide range of programs, as well as the potential to earn recurring commissions for anyone you join up as affiliates.
  • ShareASale: ShareASale is also very well run, and I’ve had very speedy payouts, which is a great advantage.
  • Rakuten Marketing: Rakuten Marketing, originally LinkShare, is a global affiliate powerhouse. They have a massive audience, and you’ve probably noticed their advertising since they acquired and relaunched Ebates. My only complaint about Rakuten is that its user interface is clumsy and difficult to use.
  • 2CheckOut: Previously known as Avangate, 2CheckOut offers affiliate programs for a limited number of software products. One interesting aspect is that you may create your own discount coupons if you want to share your profits with visitors in order to increase sales. I wish all programs were like this. (For example, if you earn a 30% commission on a product and create a 10% discount coupon when that coupon is utilized, you will receive 30% – 10% = 20% commission.)
  • ClickBank sells information products primarily. When you search their directory, you’ll come across both trashy gimmicks and hidden jewels. However, it is worthwhile to look through the programs. They are also popular if you want to sell your own eBook and employ affiliates to help you sell.
  • Commission Junction is my favorite marketplace because of its wide range of applications and user-friendly layout.
  • E-Junkie: E-Junkie, like ClickBank, sells a variety of informational goods. This is another excellent venue for selling your eBooks if you want to reach a vast audience.
  • PepperJam Exchange: Pepperjam features fewer apps but is a well-managed network with a user-friendly interface.

What’s the Difference Between Ad Networks and Marketplaces?

Network vs. marketplace, what is an affiliate marketplace anyway, you may ask?

Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. Because of their roles in media buying, they are frequently used interchangeably. This essay will assist you in avoiding confusion.

If you’re familiar with the programmatic advertising ecosystem, you’re probably familiar with ad networks and ad exchanges. Otherwise, the explanations for both terms may sound similar. Both facilitate the media purchasing process, which adds to the uncertainty.

Despite their similar goals, ad networks and ad exchanges serve unique functions in the advertising ecosystem. To clear up any misconceptions, we will look at the differences between an ad network and an ad exchange in this post.

“So, which one is better?” is a frequently asked question.

Programmatic advertising includes both ad networks and ad exchanges. As a result, there is no single answer. Ad networks are ideal for buying ads in bulk, whilst ad exchanges are ideal for keeping your ad campaigns dynamic.

The Role of Ad Servers and Landing Pages in Affiliate Marketing Campaigns

Landing page software is on the rise for affiliate marketers. Landing pages are critical to increasing purchases. They are created and promoted by all professional groupings. Publishers and webmasters seek new audiences in order to increase site traffic. 

Affiliate marketers create various landing pages for customers they find through ad networks and PPC campaigns. Product owners (also known as advertisers) create and distribute landing pages for seasonal discounts and special offers. 

All of these professionals want users to perform as many targeted activities as feasible. It is at this stage that a high-converting landing page becomes important.

A Summary of the Best Affiliate Marketing Software:

Good affiliate marketing software is a worthwhile investment for the majority of businesses. 

If you are unable to track and optimize your plan, there is no point in proceeding with the purchase. Before making any judgments, ensure that these conditions are met. They will provide you with valuable information about how effectively the program performs and whether it will help you enhance your business.

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