20 Best Referral Link Generators & Tools in 2024

20 Best Referral Link Generators & Tools in 2024 - referral link generator

Referral Link generators are constantly getting smarter as they now start to be powered by AI. Are you looking for the finest referral link generators and online marketing tools to improve and promote your business? If so, you’ve come to the right place!

There are plenty of referral link generators and tools available that can help you create referral links quickly and easily, which you can then share with your target audience. From automated link creation to simple tracking & analytics, these 20+ referral link generators & tools will power up your referral campaigns.

Thanks to features like automated link shortening and targeting, you’ll be able to quickly create links and send them out to the right people. Plus, tracking your progress and analyzing performance is a breeze.

In this article, we will show you the top 20+ referral link generator tools in 2024 that you can use today (including both free & paid). We’ll cover their features, benefits, and how they can level up your marketing strategy. Let’s dive in!

With these amazing referral link generators and online marketing tools at your disposal, promoting your business has never been easier.

20 Best Referral Link Generators & Tools in 2023

Sure, here’s a list of 20 referral link generators and tools, along with a brief description of their features:

Referral Link Generators & ToolsFeatures
Scaleo.io Offers a complete referral solution: custom referral rewards, automated reward delivery, and detailed referral tracking.
YotpoProvides a variety of marketing tools, including a referral program, reviews, and visual marketing.
Referral FactoryOffers multiple referral campaign templates and an easy-to-use referral program creator.
InfluitiveAn advocacy marketing platform that helps to drive referrals through customer engagement.
AmbassadorA robust platform offering referral marketing, partner programs, and affiliate marketing.
Post Affiliate ProProvides a powerful affiliate management system with tracking and reporting features.
ReferralHeroOffers customizable referral campaigns, real-time analytics, and automatic reward delivery.
Hello ReferralsStreamlines the referral tracking process, designed for networking groups and organizations.
Referral SaaSquatchProvides a comprehensive platform for referral marketing, loyalty programs, and rewards.
ExtoleOffers a platform for referrals, loyalty, and influencer marketing with personalization features.
Referral Factory ProProvides an easy way to create and manage referral programs with email integration and tracking.
InviteReferralsSimple tool for running referral programs across multiple platforms.
Referral RocksAllows businesses to build, manage, and optimize referral programs.
FriendbuyPowers referral programs for e-commerce businesses with robust A/B testing and analytics.
GrowsurfProvides a platform for automating referral programs with detailed analytics and reporting.
Genius ReferralsOffers a platform to create and manage multi-channel referral programs.
TalkableProvides a platform for creating, managing, and optimizing referral marketing campaigns.
AdvocateHubHelps companies mobilize their advocates, resulting in more referrals and recommendations.
Hello ReferralsSimplifies the management of referral marketing programs with tracking and analytics.
Mention MeProvides a full suite of referral marketing tools, allowing companies to leverage word-of-mouth.

What Exactly Is a Referral Link?

Referral links are the unsung heroes of your marketing strategy. They track the path from referred leads to final purchase conversion event. This gives you an insight into how word of mouth impacts your business, and the entire referral marketing funnel!

But why exactly are these links so beneficial?

Well, they let you know who brings friends to your company and who you should reward!

A referral link is a one-of-a-kind URL composed of two parts:

  • The URL of your landing page or website
  • The unique referral code tracking parameter provided by the referrer

Take, for instance, https://www.mybusiness.com/joinmyreferralprogram/?mwr=lorelei.

Here, www.mybusiness.com/joinmyreferralprogram/ is the URL you want your referrals to land on, and i8nvad is the referrer’s unique referral code. This code allows businesses to track who referred them easily.

The Journey of a Referral Link

When customers join a referral program, they receive their own link. They can then distribute this link to friends and family to get traffic and sales for your company. When a referral sale conversion happens, link tracking ensures that the correct referrer is rewarded for their efforts – just like what DoorDash does with its drivers.

My Personal Experience with Referral Link Generator Tools

Liz, I’m obsessed with referral link generator tools. They have turned my world upside down and in a good way too. There are many that I’ve used and I must say that they are the best things to ever happen to me.

One of my favorites is Scaleo’s referral link generator, it’s intuitive, sleek and most importantly saves my brain from banging off against the desk trying to create links myself.

I remember when I first stumbled upon these bad boys, it was pure magic! With just a few clicks you can create links for different campaigns and track them like their your kids performance at a soccer game! It’s like having a virtual assistant who never goes on coffee breaks.

But let’s be honest not all referral link generators are built the same. Some of them just suck! And others are clunky or confusing to use.

But once you find one that clicks, stick with it!

Sure there might be some tutorials you’d have to watch but once you understand how it works it smooths out the workflow for you. And let’s not forget about those sweet sweet commission checks rolling in every time someone clicks on your links!

So yeah, basically these unsung heroes of affiliate marketing make our lives easier one link at a time.

So, how does a referral link work exactly?

1. Generation of Referral Links

Each member in your referral program will be assigned a generated link personally made for them. Existing customers imported into the program, those added via email invitation, or any new organic customers can be in the program as subscribers too!

Once in use:

  • Subscribers are added to the referral program.
  • Individual referral links are created and assigned.
  • Subscribers are shown their unique referral links and are encouraged to refer others.

2. Driving Referrals

Your program subscribers can share their links in a variety of ways. The most common methods are email, SMS, and social media. Referral software makes the sharing process a breeze. All your followers need to do is:

  • Copy the link and manually share it wherever they see fit.
  • Share on popular social media platforms such as Facebook, Twitter, and Pinterest.
  • Share in private social chat groups such as Whatsapp, WeChat, or Facebook Messenger.

Every link click is recorded, so you’ll know who your most ardent supporters are. You can even assign “points” to each social share activity to encourage subscribers to share more.

3. Referrals Clicking on the Link

After sharing the link, the next step is to get the friend to click on it. Many businesses use double-sided incentives to encourage this action, such as “give $10, get $10.”

4. Converting Referrals

Once the referral clicks the link and lands on your website, you want them to convert! Whether they opt-in to a signup form, book an appointment, or make a purchase, this conversion step closes the referral loop and rewards the participants.

What’s going on right now:

  • The referral converts on the landing page, and you gain a new subscriber or customer!
  • The referrer receives their reward.
  • Your marketing funnel’s referral status is updated.

The Perks of Using a Referral Link

By having referral links, it’s quicker and easier for you and your customers to refer your company. These will help you achieve insights and track word of mouth more efficiently. If you don’t have them tracking activity can be a real pain, or even impossible.

Referral Link Maker: How It Works

Almost all software has some sort of tool like the one above that converts webpage URLs into URLs with your customer’s referral tracking parameters. The benefit here is your customers ability to share generated links as soon as they sign up. Plus it helps make the tracking process as simple as possible.

Here’s how software generates referral links:

  • Step 1: Enter the URL of Your Referral Landing Page.
  • Step 2: Generate Referral Links

For current contacts: Import directly from your CRM or a CSV file containing your existing subscriber list. Once the import is complete, referral links are generated automatically.

For new contacts: When new subscribers sign up, make a purchase, or book an appointment on your website, new subscriber referral links are automatically generated.

Take Your Marketing Strategy to New Heights with Referral Link Generators

If there’s anything business owners know how to do it’s marketing strategy. But did you know that referral link generators can take your marketing efforts to another level?

With a generator you’ll be able to create customized links unique to brand that makes sharing practically effortless for customers. In turn this not only strengthens branding efforts but generates higher click-through rates leading to revenue and conversions.

Moreover with online generators like these its very easy for people like yourself who manage referrals to see what works and doesn’t work in their program suite. You can keep tabs on how well they’re performing which allows easy adjustment if needed.

This type of generator should also be essential if you’re just starting up or a marketing professional; either way, it will give you tools other than traditional ideas.

The Power of Free Referral Link Generators

Breaking the bank to kickstart your program and maximize networking is definitely not practical. But with free referral link generators, it solves this problem and offers great features that can get you where you need to be.

Even though they’re free doesn’t mean they’re junky. Many of these offer custom link creation, tracking capabilities, and automation tools all pretty easy to use for even beginners.

Check out some of the most popular free referral link generators available:

Referral Link GeneratorFeatures
GrowSurfCustomizable referral links, automated email notifications, robust analytics
ReferralHeroPersonalized URLs, campaign management, real-time reporting
Viral LoopsReferral templates, social media sharing, reward management

Using these free generators, allows you to engage with people who already have a stake in your company while leveraging their networks. Take advantage of these cost-effective solutions and start generating referrals today!

Premium Referral Link Generators for Enhanced Functionality

If you feel like taking your program to new heights then premium referral link generators should help do just that. With advanced features built into them, creating customized links and streamlining the process will be effortless. Here are some top options:

By using these free referral link generators, you can start engaging your existing customer base and leveraging their networks to grow your business. Take advantage of these cost-effective solutions and start generating referrals today!

Premium Referral Link Generators for Enhanced Functionality

Are you looking to take your referral program to the next level? Premium referral link generators offer a range of advanced features that can help you create customized links and streamline your program. Here are some of the top options:

Referral Link GeneratorFeaturesPricing
RefersionAutomatic link creation, customizable branding, advanced reportingStarting at $89/month
TapMangoCustomizable templates, automatic link creation, multi-channel referral optionsContact for pricing
ReferralCandyA/B testing, automatic link creation, fraud detectionStarting at $49/month

A few things set premium referral link generators apart. One is their ability to create custom links that align with your brand identity — helpful if you have a strong visual identity or want to make a lasting impression on potential customers. Many tools in this category are also able to create links automatically, saving you time and effort.

But all of those features don’t come cheap: Premium referral link generators tend to be pricey. If you’re just starting out with your referral program or need something more affordable right now, a free or low-cost tool may be a better option for the time being.

Choosing the Right Referral Link Generator for Your Business

With so many referral link generator tools available in the market, it can be overwhelming to select the right one for your business. However, the process can be simplified by considering a few key factors.

Firstly, look for a referral link generator that is easy to use and doesn’t require technical expertise. This ensures that you can quickly set up your referral program and focus on driving results.

Secondly, consider the customization options available. A good referral link generator should allow you to create custom referral links that align with your brand identity and help increase click-through rates.

Thirdly, evaluate the tracking and analytics capabilities of the referral link generator tool. You’ll want to track the performance of your referral program and analyze the data to make informed decisions about optimization and future campaigns.

Last but not least, compare the pricing of different referral link generators to find one that fits within your budget. While some premium tools offer advanced functionality, there may be a free or affordable option that meets your needs.

Conclusion: Maximize Your Business Growth with Referral Link Generators

Now that we’ve introduced you to over 20 different tools available in 2024 that serve as referral link generators, there’s no excuse not to start transforming your networks into powerful revenue-drivers today!

Don’t let the idea of generating referral links intimidate you any longer — with these tools, the process of structuring and executing a strategic referral program has become easier than ever before!

One of the greatest benefits you’ll gain by adding referral link generators to your marketing strategy is the ability to create custom links that align with your brand identity. This feature alone will help boost click-through rates and increase conversions.

Whether you’re using free options as a cost-effective starting point or premium plans with more advanced functionality, be sure to carefully evaluate each tool’s ease of use, customization options, tracking capabilities, and pricing before making a decision.

Ready to build your business into a powerhouse? Then don’t allow yourself to get stuck in the time-consuming task of building a website. Use ElegantThemes’ AI website builder instead. It’s quick and easy and will help you create a stunning, functional website that appeals to customers, and then simply use referral link generators to drive traffic. Once you have these two things in place, all you need is the right marketing strategy and killer content, and success will come knocking.


What are referral link generators?

Referral link generators are tools designed to make your life easier. They’re simple-to-use tools that help businesses create customized referral links with the goal of driving customer acquisition and revenue.

How can referral link generators benefit my business?

All they really do is simplify things for you so that you’re able to leverage existing networks by adding structured referral programs that drive customer acquisition — meaning more money for your company.

Are there free referral link generator options available?

There are plenty of free options out there for those looking to kickstart their own program without putting any upfront investment down. Times are tough enough as it is.

What advantages do premium referral link generators offer?

Premium? Now we’re talkin’! With premium comes perks like enhanced functionality for businesses, which opens up opportunities for customizing ref links so they align better with your brand identity. Some even generate them automatically!! (How’s that sound?)

Why should I incorporate referral link generators into my marketing strategy?

They empower you to grow that business baby of yours in the biggest way possible. By using these programs and links they generate, you can tap into your existing networks (which is where so many new customers come from), increase click-through rates, and drive customer acquisition.